video advertisement review

8/7/2019 Video Advertisement Review

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THE REVIEW OF ADVERTISEMENT CAMPAIGN

This report is about advertising reviews that the requirement is 20 advertisement video to

be reviewed in written report. In this report will be disscuss in advertising side of each video. These

are the review including the printscreen.

Video Advertisement 1

Citibank:

This Citibank advertisement videos is about 31 seconds. Starts while a fat guy was running

on his treadmill but suddenly he could not control the speed of the treadmill and he was fallen in the

floor and felt the pain.

In this ads, Citibank is tend to prove that 70 % of people have purchased defective

merchandise and it was wasting money so Citibank tries to offer to people about their services in

credit card that protect every user of its credit card, such as purchase protection, extended

warranties, and theft protection. It gives people safety and ensuring them to use Citibank credit

card.


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Milwaukee Heavy Duty:

Milwaukee Heavy Duty is a brand specializing in electric tool; they do provide cordless tools,

drills, metalworking and grinders, fastening, generators, hand tools etc.

In this adsMilwaukee wanted to show the excellent quality of their products by showing two

car mechanics in a rally team was ready to replace tires of the rally car, which just entered the pit.

These two mechanics was so handy and expert managed to replace the tires. But the funny things

came while a mechanic was using corded screwdriver to fix the rear tires and suddenly the car waspumped up 180 degrees into the opposite position. The car was upside down.



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Outrageously funny commercial:

y Expressen Newspaper:

The setting of the video was in the sauna room and there were two old guy enjoy their time

bathing with very hot steam and sit side by side, then oddity occurred when the younger of these

two old guy were staring the lowest part of the older one. At once the elder seem did not pay

attention but the younger one was keeping his eyes to the lowest body part of the other one. Then

he passed the Expressen newspaper to the younger accompanied by laughter from the audience

votes.

y Companhia Athletica:


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The story starts while the baby cried so loud and as a good father, it is his duty to take care

of his lovely child. With love feeling father lifts and picked the baby to ease his crying. From the

babys bed, this father toted his babies to the living room. The father seems satisfy looking at his

baby was back to happy, then they sat on the sofa and this father just wanted to focus watching

television but failed, because his baby was thirsty and tried to suck his father breast.

This ad from Companhia Athletica with the tagline get in shape is try to persuade people to

take care of their selves health.

y BC:

Bring Cheering work as the tagline BC wanted to change the mindset of people that

working is stressful. In the afternoon in the office, a woman with office dress was busy with

automatic machine that providing snacks/drink. After a while, the machine was not working properly

and at the same time a guy with shirts what she has been up to, he was cheering her to kick the

machine but the result was nothing, but he was not give up and keep going to cheer her to make

something until her snacks was out from the machine. From slowly voice until the loudest one from

him makes her panicked and make her more brutal, she kicked, punched and shake the machine

until what she wanted is on her hand. And everyone is just happy.

y TIME FOTO:


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There were two weird guys and very naughty on the beach and joking around, then the next

victims are these two grannies whom are enjoying tanning or sunbathing under the sun shine. Then

these guys took a grannys camera and took a picture without any underwear behind the grannies.

After done with it, these guys put back the camera and leaving in silent.

We blow up your favourite holiday picture seems to be true for these old ladies after they

reached home and printed those photos

.



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Budlight:

This commercial was situated in two houses that close each other. The first one is filled with

a couple of family consist of a wife and a husband and the second one was by two young boys. These

boys were doing something strange just to get Budlight beers. One of the young was watching and

enjoying his meals and the other one was busy with the fridge. He was trying to enter the fridge and

surprisingly by holes between two houses and he could take those beers easily. But its bad and

shocking a wife of the other house while see someone she did not know appears inside her fridge.

She was scary and called his husband and found that his beers were gone.

This commercial video took 30 seconds and the message of the ad was effectively succeed to

get consumers, with a crazy move human can do everything just for a beer.



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SAGEM PHONE:

This commercial took around 1 minute and it takes many places from country to country.

This might be Sagem want to get a big scope of potential consumers not in a particular country as an

common for advertiser. The reason may the cost of making commercial videos should be efficient

and effective.

Starts from a guy who keeps his phone wherever he goes and picturing anything he has

seen. He likes adventuring and again with his hobby taking picture from his phone, he flew to Japan.After arrived, he walked on the pedestrian of might be Tokyo and talked to a group of woman and

again showing his collection of pictures from his phone. And the women were laugh of what pictures

of they have seen.



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ADEATER : Super Timor Spray

The commercial is quite simple and might be this ad was made in an early 1990s. Located in

Cote de Ivory, there are three African guy in a living room watching television. But the mosquitoes

continue to disturb them and seen them trying to get rid of mosquitoes but to no avail.

And come a dress suit dancing and singing while carrying a bottle of mosquito repellent

spray and the three people who were on the couch was finally join in the singing and dancing.


CELCOM:


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As one of the biggest communication provider in Malaysia, celcom shows its determination

from the commercial Celcom territory was suited perfectly in 30 seconds to deliver the message to

audiences with simple and funny animation.

It starts while the yellow man was in the happy mood, smiling, running happily then all of

sudden a big foot from blue giant stepped roughly on the yellow man. And the blue giant was smile

and show if that is the territory of Celcom, the blue giant was the winner.


TOP CHAROEN OPTICAL:

This commercial from Thailand is very good bringing a message to the audiences. In one

night, a group of robbery was going to rob money in a bank. They have been inside the bank

unwittingly securities cameras have been watching them. In the security room, emerge some

securities were watching them, in silent and confuse.

Meanwhile, the robberies have reached the safety deposit and opened it. They did not fin

money but jars containing white liquid. Without suspect it first they are going to eat it. And all thesecurity guard in their room was unable to say anything. Those ridiculous robberies just have been

wrong to read whether it is a money bank or a sperm bank.

This ad was made for Top Charoen Optical, a group of business that provided optical services

such as eye-glasses, frame, etc.


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Child friendly Australia:

This commercial advertisement was made by Australia government for educational program,

aiming to family behaviour especially to mother and father that supposed to be brief and raise well

their children. But in the process it must not be beautiful as it does. In this ad shown that children

behaviour is followed by their parents behaviour. They will do even it is bad or not.

This 1 minute 26 second ad commercial was really touching to the audiences with the

method of the slice of life that takes part of human life to be show as an advertisement features.


ADIDAS:


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This commercial video was purposing to Woman World Cup 2003 that had been held in

China. In this advertisement we could see how Chinese women playing football. More than 20

women involved in that training in the morning. They played the ball with the mixture of kung-fu,

original martial arts from china. They were really doing a different football like nowadays. And then

women from all representatives nations, especially from the western, came to a field saw how

Chinese woman played it. And all the western women were just standing silent; they werefascinated on how they play.

There are strong points from this ad; firstly the ad is positioning China that is not inferior

against other national teams, even they are stronger by mixing kung-fu to football. This ad will make

a big impact to the audiences in china, known as the biggest population in the world. Thus with a

very good analysis in target market and demographic, seem this ad is deserved to be success.


Mc Donald:

This Mc Donald advertisement is targeted and effective in South Korea, with duration

around 30 seconds. The setting was placed into an office environment. It starts while one of the staff

came into boss room, bring a work report. But what he found was the boss was not there, he only

intends to put it on the table's boss. Unfortunately he saw fresh french fries from Mc Donald on thetable and was tempted to try it. Without thinking he took the potato and the boss suddenly got up

from under the table, also holding the fries he was just looking for.

That synopsis of this commercial is describing that Mc Donald product is for everyone, nor

the boss or even janitor would be reject while the fries are in the front of their eyes. This is showing

that there is no class differentiation to enjoy meals from Mc Donald. The strategy was accurate.


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TESCO:

This Tesco commercial video is targeted to Christmas in United Kingdom. With spice girls as

icon, consist of 5 women that have been famous by their music in the world, expecting immediate

impact from audience. Covered with funny story that five of them were shopping in TESCO but none

of those five were together and the interesting parts was come when each of them were trying to

hide, because might be as celebrities shopping in TESCOwould be shameful.

This ad is already powerful by endorsing Spice girls, realized that the popularity and loyal

fans was still spread over United Kingdom.


REXONA FORMEN:

This 60 seconds advertisement is offering something unique by setting its world without any

rules. It can be seen what a chaotic life in the city that everyone was breaking rules. Even the police


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was driving crazy just to take a cup of coffee from the booth. Then there is a man, using rexona and

ready to go to outside, because that world is not normal, so he jumped out from his apartments

window and the chaotic scenes is continuing until he arrive to his office, not from a door but from

offices ceiling.

The strategy of this ad is to show audiences that rexonas effect is not gone in a very

extreme condition that seen from the video.


United Nation:

This is a project of United Nation concerning to landmines that is still active and dangerous

for humanity. The synopsis of this ad is in a bright afternoon, there were families and children were

enjoying football match whose played by two group consist of 10-13 years old girls.

The situation was nice and they were enjoying, and the supporters voice was getting louder

while the blue team scored a goal. The celebration and the happiness was look so real but

unexpected situation occurred while a landmine spotted in the middle of the field was exploded.

Then the next scene was changed to the opposite, everyone was crying. And there is a girl lied down

and never be stood up, her mother cried and shocked.

This ad gives a shocking effect by letting emotion of family feelings to touch audiences

heart.


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DELL:

This laptop product is aiming children in elementary school. The ad was demonstrating the

technology of the laptop, can be seen that in a class no student hold a book, they are having their

own laptop on the table and learning with Dell way with integrated technology and innovation

from every aspect is a good value for Dell.

By showing the attributes and the product user is an appropriate way to convince audience

about the technologies and innovation offers by Dell.


Antidote for Workaholics


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The story was taken in a day time in a restaurant, there was a couple sat in one of the table.

The woman looked seriously and complaining about her boy that he never has time for the girl

because he works so hard. While the woman is still speaking, the boy is looking tired but he does not

want to make his woman angry or sad. So he holds her hand and makes her hand as a computer

mouse.


FEDEX:

The FedEx ad campaign was took time over thousand years ago while the civilization of

dinosaurs was still active. On the mountain, a primordial man tried to send a package through

ancient bird but was failed and he went to a cave to tell his friend about his problem. His friend

advises him to use FedEx service with no doubt.

This creative idea of this ad is by showing a differentiation of ways of mankind whether

FedEx does not exist they would be in difficult to send a package somewhere. As it tagline, next

time, use FedEx.


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Miller Lite:

This ad is like to show about how to enjoy Miller Lite beer. It was demonstrated by a fat guy

in his apartment, took a bottle ofMiller Lite beer and hold for minutes dancing to be relaxed to drink

it at first time.

The creative idea of this campaign is simple but effective aiming to the target market with

home situation can be good if you know how to drink a beer.


Children Crafting Day:


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The target audiences is clearly toparents who currently has children below 7 years old, in

purpose of how parents look after his children, to take care of his activities. Generally, children in

their playing time cannot be distinguishing whether its dangerous or safe, as long as they are happy

and enjoy.

The peak of message was reached by a 5 years old boy is playing with his father car in a

garage, filling a bottle of motor oil in unknown place inside the machine. Therefore, his father got

car crash because the oil was pumped out through water pipe near to cars dashboard.


Danger smoke:

Creative idea for this ad is relatively unique related to many commercial videos about the

danger of smoking with old-fashioned stereotype by describing facts of infected lung, irritated skin,

sex problems and any else.

This campaign is very creative with the idea and message was simply reached the audience.

Truthfully, in many countries now have been implementing the restrictions of smoking in a public

place. It usually have it in own place, smoking rooms is more common in shopping malls as well as

the office, even tough if it was not there, they are creative to choose a place to smoke, parking lot or

the tops floor of the building office, or it can be in porches.

The synopsis of this campaign was in a lunch time, group of people are seen in porch to

smoke a cigarette, they were looked enjoying without realized the foundation of the porch just could


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not stand to hold to many people, so just in a second they fall down, such as comparing the health

and fate.

video advertisement review

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