26 YEARS OF GLOWING SUCCESS Victoria created her skincare business in 1989 and debuted Principal Secret® to the public in 1991. When asked how she felt about its 26th anniversary this month, she said, “It isn’t just a business, it’s a calling…a skincare routine is both magical and intimate. It’s a ceremony where you can fall in love with textures, scents and ultimately, smoother, healthier, glowing skin.” With her passion reflected in each Principal Secret® product, it’s no wonder Victoria started a sensational skincare culture that shows no signs of slowing down.

WHY PRINCIPAL SECRET® IS WINNINGPrincipal Secret® has always stayed ahead of the curve. “We created the wave, we didn’t catch the wave,” said Victoria. Principal Secret® was the first skincare line to feature the wrinkle-fighting peptide Argireline®. “I travelled the world to find the best-of-the-best skincare ingredients. In Spain, I discovered Argireline® and its ability to mimic Botox by helping to relax facial expressions.” Soon-after, it became the star ingredient in Principal Secret® products to help promote smoother, younger-looking skin.

Principal Secret® was the first to offer a 60-day bottom-of-the-jar guarantee. “It just didn’t exist back then, and I believed in my products,” said Victoria. “I have to give credit to my partners Bill Guthy and Greg Renker for trusting me and my formulas…it could have put Principal Secret® out of business.” It is a true testament to her formulas that this offer is still available today.

THE RADIANT PROOF Today’s beauty consumer is always looking for the next best skincare product. That is, unless they’ve discovered Principal Secret®. Facebook fan Loretta P. recently said, “I am celebrating my 20-Year Anniversary this month of using her [Victoria’s] products…I noticed a significant improvement in my skin after using her original cleanser for the very first time! I get compliments on my skin often and now, at age 54, I hear from people that I look younger than my age!” Reading review after review, it’s clear. Principal Secret® has become so much more than just effective skincare, it’s become a lifestyle.

REVOLUTIONARY ANTI-AGING FORMULAS When it comes to lifestyle, Victoria has always believed that healthy balance combined with effective skincare products is the key to a youthful glow. Victoria said, “I take care of

my body and my mind so of course I take care of my skin too, by making the best effective anti-aging skincare products.” And that’s exactly what she has done. The Principal Secret® RECLAIM® line uses wrinkle-fighting Argireline® Molecular Complex to help treat the advanced signs of aging such as etched-in wrinkles, loss of firmness, skin fatigue and mature skin dryness. RECLAIM® user Tanya P. said, “Now that I’m using RECLAIM®, there’s no need to go back to the Botox. I don’t need it.” Powerful words for a powerful skincare line.

FUSING NATURE & NEW SCIENCE FOR A HEALTHY RADIANCE After the success of RECLAIM®, Victoria’s desire to create effective, healthy skincare products continued with RECLAIM® BOTANICAL. This vegan, gluten-free line is great for those looking to get a jump-start on preventative skin aging. It’s the first and only skincare line to feature Triple Fusion Technology that includes wrinkle-fighting Argireline® Molecular Complex, skin-firming Synant Peptide™ and a plant-based alternative to Retinol, called Secretinol®. This proprietary form provides benefits of Retinol but without the dryness or negative side effects. It’s anti-aging innovation and plant-based goodness all-in-one. Perfect for millennials or anyone desiring a lifetime of healthy skincare.

SOOTHING SOLUTIONS FOR HYPER-REACTIVE AND SENSITIVE SKIN Before RECLAIM®, and before RECLAIM® BOTANICAL, Victoria’s early-on struggle with sensitive skin lead to the development of the Advanced line. Designed for hypersensitive, inflamed skin, this premium line uses nourishing Vitamins A, C and E, anti-aging antioxidants and exclusive time-released Hydrospheres® to deliver optimal moisture. It’s so powerful yet so gentle, two leading hospital-based Oncology departments provide Advanced products to chemotherapy and/or radiation patients. Now that’s skincare that makes a difference.

MEDIA DARLINGVictoria is highly connected with her fans through Principal Secret® social media pages on Facebook and Instagram. She embraces their feedback, knowing that the future success of Principal Secret® will also depend on maintaining the deep level of intimacy and trust that has been established over the years. You can join the conversation by following Principal Secret® on Facebook and Instagram: @principalsecret #principasecret.

A longtime Malibu resident, Victoria Principal may be recognized as an actress, producer and author but she is also a member of the Society of Cosmetic Chemists and Cosmetic Executive Women. Since launching Principal Secret® 26 years ago, Victoria is known by many as the woman who kick-started an anti-aging skincare movement.

VICTORIA PRINCIPALA SKINCARE PIONEER:

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