vichealth physical activity futures jam presentation: homaxi irani, heathwallace and general...
DESCRIPTION
Homaxi Irani, Head of Customer Experience (CX) at HeathWallace, and Lead Trainer in UX at General Assembly, took us through the principles and practice of user-centred design and the importance of designing for user experiences. http://www.heathwallace.com/ https://generalassemb.ly/TRANSCRIPT
DESIGNING A PRODUCT OR
DESIGNING AN EXPERIENCE?
UnderstandingUser Centred Design
Some statistics suggest 90% of health apps are
deleted or not used again after 10 days
Getting it wrong can be a wasted investmenthttp://the-earthworks.com/blog/2014/how-to-build-successful-mobile-health-applications.aspx
The process of building a product or service user up
not requirements down
UCD is ...
PR
OC
ESS
TOO
LKIT
TOO
LKIT
PR
OC
ESS
MINDSET
Useful | Usable | Commercially Viable
UX is ...
Function + aesthetics + context
UX principles for health & fitness applications
Must be relevant to the
situation - integrate
seamlessly into our world
Consider the user goals,
not the functionality
Needsto be
engaging - appeal to emotions
Include community /
connect to others to modify
behaviour
UX led design (digital & non digital) - ActivMobs
User-centred design approach● Review health data
& local area● Research - 45
residents, incl. observed exercises, activity audits & interviews
● Workshops with local stakeholders
● Facilitated pilots prior to roll-out
Objectives:
● Encourage residents to get active and stay active
● Make physical activity part of everyday life
● Encourage residents to suggest or start a new ‘mob’
Outcome included holistic service design
● Pilot website● Trainer network● Mob ‘motivators’● Well-being cards,
testimonials● Discount vouchers● Notifications,
social, social media
Approx:
● 30 active mobs● 300 active
mobbers
Other benefits: ● More active
citizenship● Greater social
cohesion● Increased mental
wellbeing
Fitbit
How does it perform?
● Relevant to situation
● Easy-ish to start sessions and keep going
● Helps set goals
● Engaging? Depends on who you ask
● Includes community & sharing
Is that enough?
Fitbit
...and, what about this?...this user switched to “Moves”
It was OK but it impacted on my life too much. I had to recharge it, and set it in and out of sleep mode was clunky - the two most painful things.
It was OK but it impacted on my life too much. I had to recharge it, and set it in and out of sleep mode was clunky - the two most painful things.
My sleep timings are fairly regular. I wish it just allowed me to pre-set sleep on/off times for the week and different for the weekend. What about a “snooze”type option?
● Talk to your customers/users
● Synthesise, analyse, prioritise
● Concept/prototype
● Test
● Refine
● Build/launch
● Monitor/measure
● Iterate (not set and forget)
Remember ...
