vibes com case study-education
DESCRIPTION
TRANSCRIPT
Education Credentials presentation
VIBES COMMUNICATIONS
Education Journey-Some of our educational clients
Web/Mobile Portfolio
Website Developm
ent
Web Portal Developm
entCRM
E-Learning Solution
Mobile Applicatio
n Developm
ent
Case Study - Application
Idea generation and interaction with alumni for funding
Community building and engagement
Snapshot
Technical Highlights
Tech LAMP (Linux, Apache, MySql, PHP)Jquery based chat
3rd Part Tools
MSG91(for SMS), Sendgrid(for bulk email)
http://www.saar.org.in/Client: IIT Roorkee
Case Study – Blog
http://www.niftguru.com/
Technical Highlights
Tech LAMP (Linux, Apache, MySql, PHP)Jquery based chat
Framework Wordpress
Snapshot
Blog for Fashion Enthusiasts
Client: Trendz Academy
Case Study - Website
Gurukul of Doctors
Knowledge management and sharing system
End to end community engagement
Snapshot
Technical Highlights
Tech LAMP (Linux, Apache, MySql, PHP)Jquery based chat
3rd Part Tools
MSG91(for SMS), Sendgrid(for bulk email)
http://www.endoscopygurukul.in/Client: Boston Scientific
Case Study-E-Learning
E-Learning Tool
Student can read books, submits assignment, gives tests and gets results ONLINE!!
Snapshot
Technical Highlights
Tech LAMP (Linux, Apache, MySql, PHP)Jquery based chat
3rd Part Tools
MSG91(for SMS), Sendgrid(for bulk email)
Client: Trendz Academy
Digital Marketing
Online Marketing ServicesOnline
Marketing
Website Developme
nt
Design & Developme
nt
Continuous User
Engagement
SEO
Relevant keywords
On page
Off page
SEM/PPC
As per budget
As per geography
Social Media
Channels
FB
Google+
Mailers
New Customers
Existing Customers
Paid Ads
Social Media
Channels
Targeted sites where customers
visit
Affiliate Marketing
Case Study - SEOObjective
The website be searched through relevant keywords on Google
Solution
Result
Trendz Academy Website is on top searches of all relevant keywords. TrendzAcademy.com generates 5-10 potential leads on a daily basis because of SEO
Keyword Analysis
Competition Analysis
On page Website optimization
Off page Website optimization
Tested campaign
Performed on-going campaign optimization
Case Study – SEM/PPCObjective: To drive as many leads as possible to the client’s site, via a Pay Per Click (PPC) campaign, for the lowest cost.
Target Geography Analysis
Website Optimization
Implemented 350 Keywords
Implemented unique campaigns for 24 age groups
Created optimized landing page
Tested campaign
Executed bidding strategy
Used keyword variations
Performed on-going campaign optimization
Result: Our goal was met! As is clearly illustrated in the graph above, we achieved our aim of boosting ROI (return on investment) by increasing leads and decreasing cost per lead. 300 Leads were forwarded to the client in a month’s time.
Process:
Case Study – Social Media
IMT CDL launched an online campaign to:•Generate online queries for their Distance Learning programs•Increase community engagement
Results:•Increase of 10K likes to 21K likes in a span of 3 month’s time•Online Leads increased from 10 per week to 30 per week•2x visitors now come from Facebook compared with its other advertising platforms
Pushpa Group wanted to target B2B sector to•Generate online queries for their Medical Equipments•Increase Brand presence •Market their Medical Training Program
Results:•More than 1500 potential buyers are connected to them over Linkedin•30% of their website hits come from Linkedin•A great platform for their brand presence•The client converted leads from Internet•Medical Training program was being held after a good online response
VIBES offers Strategic Marketing, Digital Technology and Creative solutions
Avaneendra Mishra
+91 9650858881, + 91 120 4101680
[email protected]://vibescom.in
D 96, Sector 10, Noida-210301, India
Contacts
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