verizon insider - gamification in customer engagement - manu melwin joy
TRANSCRIPT
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VERIZON INSIDERGamification in Customer Engagement
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Prepared By Manu Melwin Joy
Assistant ProfessorSCMS School of Technology and Management
Kerala, India.Phone – 9744551114
Mail – [email protected]
Kindly restrict the use of slides for personal purpose. Please seek permission to reproduce the same in public forms and presentations.
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VERIZON INSIDER• Verizon Wireless wanted
to increase the time
users spend on its
website and the amount
of interaction with its
content.
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VERIZON INSIDER• In January, the company
partnered with Gigya
and digital agency Modal
to develop a new version
of its community hub
Verizon Insider.
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VERIZON INSIDER• Now, users can earn
points and rewards for
participating in contests,
posting comments and
promoting events.
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VERIZON INSIDER• Gamification can reward "behaviors
consumers will naturally take on the
site, such as sharing a blog that's
relevant to their social networks or
uploading a photo of themselves and
their friends while attending a
Verizon-sponsored concert," says
Beth Tourek, Verizon's social media
strategist.
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VERIZON INSIDER
• Verizon Insider also
can be customized
to match a user's
interests or
location.
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VERIZON INSIDER• Verizon Insider seems to be
paying off. "On average, users
spend over 30 percent more
time on-site with social login
versus site login," Tourek says,
"[And] the site has experienced
more than 15 percent more page
views."
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VERIZON INSIDER• Any gaming experience
should aim to make users
feel their experience is
special. That's why Verizon
Insider gives users
customized badges to
personalize their experience.
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VERIZON INSIDER• "The gamification element that
excited us most was the opportunity
to create customized badges for
unique local programs," Tourek says.
"For example, we're working on a
'Snow Bunny' badge for people who
enter an upcoming sweepstakes to
win a season pass at a Utah ski
resort we sponsor."
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