m.Paani

Social Gamification

Prepared By

Manu Melwin Joy

Assistant ProfessorSCMS School of Technology and Management

Kerala, India.

Phone – 9744551114Mail – manu_melwinjoy@yahoo.com

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m.Paani

• In many third world

countries, many people

lack clean drinkable water,

while others walk over 4

hours everyday to get

clean water for the

villages.

m.Paani

• A billion people in this

world (that’s 1/7th of the

world) do not have access

to clean water, with 2.2M

of them dying every year

due to water-related

diseases.

m.Paani

• The crazy thing is, people

in these third world

countries own mobile

phones. In fact, more

people own mobile phones

than toilets.

m.Paani• m.Paani implements a very

innovative loyalty program,

where by purchasing mobile

credits from sponsoring

companies, individuals earn

points towards sanitization

products or water-related

infrastructure for the entire

village.

m.Paani• m.Paani is the first loyalty & data

company focused on the mass-

market consumer. Their mobile-

based coalition loyalty program

allows members to be rewarded for

their shopping at kirana and other

local stores and on talktime while

rewarded with gifts that are

aspirational and help save money.

m.Paani• M.Paani, conceived in 2012, designs and

implements mobile-based loyalty

programmes for underserved

communities by connecting their spends

to important loyalty points which they

can collect, share and ultimately redeem

for life-changing development rewards in

areas such as education, healthcare, safe

water, energy.