verb media kit saskatoon 2014
DESCRIPTION
Verb Media Kit Saskatoon 2014TRANSCRIPT
Verb
VerbGet To Know UsLearn about Saskatoon’s favourite magazine
Verb is an arts and entertainment publica-tion with a local focus, and since our launch in 2008 we have powerfully woven ourselves into the fabric of Saskatoon’s civic culture.
We supply the city’s best arts and entertainment cov-erage, turning our readers on to Saskatoon’s best concerts, restaurants, exhibits and events, along with the most
concise, relevant local news and opinion.Our entire publication is printed in full
colour in a compact, easy-to-hold tabloid format. Free of annoying inserts and bulky subsec-tions, Verb’s convenient form factor makes it easy to read, whether you’re in a
restaurant, on your couch at home, in a post-secondary classroom or even on the bus.
We supply the city’s best arts and entertainment coverage
2
3
Meet Your AudienceGet acquainted with the people you’ll be reaching
Reach Saskatoon’s trendsetting and dy-namic 18-to-39-year-old demographic by getting your message out through Verb.
As our core readership has a high level of discretionary income and experiments with new products and ser-vices more than any other group, working with Verb gets you the best return on your advertising investment.
Uniquely, our readership is gender bal-anced nearly 50-50 but also varies by page, so you can easily target your message to
women or men.By capitalizing on our
innovative content, slick visual appeal and massive distribution network, you
can e�ortlessly communicate with the demo-graphic that is usually the hardest to reach.
Our core readership has a high level of discretionary income
4
Reach More PeopleSpread your message to every corner of the city
You want people to see your message, so it follows that you’ll want it to appear in as many locations as possible.
With over twice the number of pick-up points as our nearest competitor, our massive and constantly expanding delivery network ensures your message reaches the maximum possible audience every week.
We’ve put a lot of thought into the type
of places in which we distribute; venues frequented by our young adult target de-
mographic represent the majority of our locations, from restaurants, theatres and post-secondary campuses to salons, co�ee shops and pubs.
And with our fantastic pick-up rate of near-ly ninety percent, you can sleep easy know-ing your message is actually being seen.
30 locations 300 locations 400 locations 800+ locations
Sleep easy knowing your message is actually being seen
Verb
Include CommutersTap into a captive audience in city buses and taxis
Your message deserves a captive audience, and that’s why we also make Verb available on every Saskatoon Transit bus and United Group taxi.
Our exclusive partnerships with Transit and Saskatoon’s largest cab company allow you to blanket the city with your message, reaching busy people when they are hungry for something to keep them occupied and
our competitors are nowhere to be found.Our Transit distribution also helps you bet-
ter hit the student market, as every University student rides the bus for free all semester long as part of the the U-PASS program.
And United’s exclusive contract to service the Saskatoon airport makes your message one of the �rst things visitors to the city see.
Speak to busy people when our competitors are nowhere to be found
Verb is in every Saskatoon Transit bus
Verb is in every United Group taxicab
5
Title
6
Distribution
Saskatoon Area D
elivery(O
ver 600 Locations)
6
Dis
trib
utio
nSa
skat
oon
Tran
sit &
Uni
ted
Gro
up T
axis
(154
Bus
es +
72
Cabs
)
7
8
Look Your BestGo beyond traditional colour with ultraviolet inks
Your artwork will seem to leap o� the page in Verb, thanks to our use of vibrant ultravio-let inks on every page.
UV inks are less opaque than regular inks, allowing every layer of vivid, lifelike colour to more clearly shine through. They also set in a fraction of the time, so printed edges and hues stay sharp and clean instead of soaking into the paper and blur-
ring together. UV inks sit on top of the page, giving your artwork a glossy look, and since
they cure into a solid, they won’t rub o� on your hands.
Shockingly, up to 70 per cent of conventional inks is liquid solvent, which releases
harmful toxins as it dries. UV inks contain no solvent, so in addition to looking better, they’re better for the environment as well.
UV inks sit on top of the page, giving your artwork a glossy look
Ultraviolet Inks(Radiant Colour, Sharp Detail, Glossy Finish)
Regular Inks(Dull Hues, Blurry Edges, Washed-Out Look)
Save More MoneyGet the best results for the least amount of cash
Advertising in Verb gets you the best bang for your buck, regardless of your budget size.
From day one, our mission for Verb has always been to o�er the most cost-e�ective advertising vehicle in Saskatoon.
By carefully controlling expenses in production we are able to keep our prices low and pass the savings along to you, our advertisers. Also, printing
every page in full colour gives us access to better rates and allows us to o�er full colour
printing at no extra cost, making us the only publication in Saskatoon to do so.
Simply put, we deliver a superior product at a lower
price point than our competition, so you can spend less money on ads and save more for other things.
9
*All gures are based on a page full-colour ad, using 2011 rates
Verb$392
$660.00
$3,890.30
Spend less on ads and save more for other things
$825.00
Lines 1 Ad 4 Ads (15% O )
12 Ads (20% O )
25 Ads (25% O )
50 Ads (40% O )
1650 $1.70 $1.45 $1.36 $1.28 $1.03825 1.79 1.52 1.42 1.34 1.07441 2.29 1.96 1.84 1.73 1.38
372-440 2.35 2.00 1.88 1.76 1.41294-371 2.54 2.16 2.03 1.91 1.52252-293 2.49 2.11 1.99 1.87 1.50190-251 2.49 2.11 1.99 1.87 1.50147-189 2.60 2.21 2.08 1.94 1.56131-146 2.63 2.23 2.10 1.98 1.5899-130 2.98 2.54 2.39 2.23 1.7966-98 3.16 2.69 2.54 2.38 1.900-65 3.24 2.75 2.58 2.43 1.94
825 (Back Page) 2.90 2.46 2.32 2.17 1.74825 (A3) 2.42 2.05 1.93 1.81 1.45
147 (Cover) 6.51 5.53 5.20 4.88 3.9099 (Cover) 6.83 5.81 5.47 5.13 4.11
51 (Page Sponsor) 2.49 2.11 1.99 1.87 1.50
Text-In Contest 20 / ad 17 / ad 16 / ad 15 / ad 12 / ad
1 Ad 4 Ads (15% O )
12 Ads (20% O )
25 Ads (25% O )
50 Ads (40% O )
2-Page Spread $2,554 $2,171 $2,044 $1,915 $1,533Full Page 1,344 1,142 1,074 1,008 8073/5 Page 919 782 736 690 5511/2 Page 798 678 640 600 4802/5 Page 678 577 543 510 4071/3 Page 572 486 457 428 3441/4 Page 431 367 345 325 2591/5 Page 347 296 277 261 2091/6 Page 313 266 250 235 1881/8 Page 269 229 215 201 161
1/12 Page 190 161 153 143 1141/16 Page 147 125 119 110 87
Back Page 2,176 1,850 1,741 1,633 1,305A3 1,814 1,541 1,451 1,360 1,088
Cover (1/5 Page) 871 741 697 655 522Cover (1/8 Page) 616 524 493 462 370
Page Sponsor 116 98 92 87 69
Text-In Contest 20 17 16 15 12
2014 Ad RatesStretch your dollar, not your budget
Colour RatesWe include full colour printing with all of our ads at no extra cost.
Ad DesignWe are happy to design and build ads for your Verb campaign at no extra cost. Just send your art assets and/or ideas to us when you book.
Guaranteed PlacementYou can ensure your ad will appear on any particular page by adding just 20% to the ad’s regular rate, provided that page has space available.
DeadlinesFor a given Friday’s issue, you must book your ads by the Tuesday at 5 PM.If you are building your own ads, please send us your camera ready artwork by the Wednesday at 5 PM.If you wish to cancel a scheduled ad, you need to let us know by the Wednesday at 5 PM.
Contact InfoTo book ads, call us at (306) 979-2253 or email us at [email protected].
Verb
1 Ad 4 Ads (15% O )
12 Ads (20% O )
26 Ads (25% O )
52 Ads (40% O )
2-Page Spread $2,810 $2,389 $2,249 $2,107 $1,687Full Page 1,479 1,257 1,182 1,109 8883/5 Page 1011 861 810 760 6071/2 Page 878 746 704 660 5282/5 Page 746 635 598 561 4481/3 Page 630 535 503 471 3791/4 Page 475 404 380 358 2851/5 Page 382 326 305 288 2301/6 Page 345 293 275 259 2071/8 Page 296 252 237 222 178
1/12 Page 210 178 169 158 1261/16 Page 162 138 131 122 96
Back Page 2,394 2,036 1,916 1,797 1,436A3 1,996 1,696 1,597 1,497 1,197
Cover (1/5 Page) 959 816 767 721 575Cover (1/8 Page) 678 577 543 509 408
Page Sponsor 160 136 128 120 96
Text-In Contest 22 19 18 17 14
FULL PAGE ⁄ PAGE ½ PAGE ⁄ PAGE
⁄ PAGE ¼ PAGE ⁄ PAGE ⁄ PAGE
⁄ PAGE ⁄ PAGE ⁄ PAGE PAGE SPONSOR
2013 Ad SizesChoose the size that best �ts your message
1 column - 1.94“ W x 10.20“H2 column - 4.05“ W x 5.27“H3 column - 6.15“ W x 3.47“H4 column - 8.26“ W x 2.56“H5 column - 10.37“ W x 2.08“H
3 column - 6.15“ W x 10.20“H4 column - 8.26“ W x 7.70“H5 column - 10.37“ W x 6.18“H
3 column - 6.15“ W x 8.61“H4 column - 8.26“ W x 6.45“H5 column - 10.37“ W x 5.13“H
2 column - 4.05“ W x 10.20“H3 column - 6.15“ W x 6.94“H4 column - 8.26“ W x 5.13“H5 column - 10.37“ W x 4.09“H
5 column - 10.37“ W x 11.45“H
1 column - 1.94“ W x 6.87“H2 column - 4.05“ W x 3.33“H3 column - 6.15“ W x 2.15“H
1 column - 1.94“ W x 4.58“H2 column - 4.05“ W x 2.22“H3 column - 6.15“ W x 1.45“H
1 column - 1.94“ W x 3.47“H2 column - 4.05“ W x 1.66“H3 column - 6.15“ W x 1.11“H
2+ column - 4.49” W x 1.12”H(must integrate with page heading)* Custom sizes also available
2 column - 4.05“ W x 6.59“H3 column - 6.15“ W x 4.30“H4 column - 8.26“ W x 3.26“H5 column - 10.37“ W x 2.56“H
2 column - 4.05“ W x 8.75“H3 column - 6.15“ W x 5.76“H4 column - 8.26“ W x 4.30“H5 column - 10.37“ W x 3.40“H
1 column - 1.94“ W x 9.09“H2 column - 4.05“ W x 4.37“H3 column - 6.15“ W x 2.91“H
Book Your Ad Today! Call 979-2253 oremail [email protected]
Contact, Tech & LegalCall us for quick answers to your questions
Software & Media:Verb uses Adobe Indesign and recommends submit-ting les in the following formats: PDF, JPEG, TIFF or EPS. To ensure that the text in your advertisements appears in Verb as originally designed, please ensure that all fonts used in your advertisement are embedded in the submitted le (if permitted by the le format). For expediency and reliability, our preferred method of le delivery is via email. Files can be sent to [email protected].
Colour and Images:Although we accept les in both RGB and CMYK colour formats, les using RGB colour will be converted to CMYK colour prior to printing. To ensure colours appear as desired, we recommend that all les use CMYK colour format.For best image results we recommend that les are saved at a resolution of 300 dpi (dots per inch). 300 dpi is considered the standard resolution for sharp, vibrant prints, and les saved at lower dpi settings will likely appear blurry and/or pixelated.
PaymentsVerb bills every two weeks. All payments are Due On Receipt of invoice. Accounts over 30 days past due will be subject to a one-time interest charge of 4% on the outstanding balance, and an additional 1.5% interest charge every 30 days thereafter. All interest charges are compounded monthly.Ad ErrorsVerb assumes that all submissions are camera ready and does not proofread ads. Verb is not responsible for errors present in submitted les.Ad CancellationNotice of cancellation of scheduled advertising must be received by Verb no later than 5:00 PM on Wednesday (the week of publication). Cancellation between 5:00 PM on Wednesday and 5:00 PM
on Thursday (the week of publication) will result in a charge of 10% of the cost of the advertising scheduled by the client for that week’s issue. Cancellation after 5:00 PM on Thursday (the week of publication) will result in the client being charged the full cost of the ad.StandardsVerb reserves the right to refuse to print submitted advertisements. Advertisements that are refused will be refunded in their entirety.Contract Cancellation In the event of cancellation of a multiple-ad contract, the client will not be held liable for remaining ads. However, the discount rate will be recalculated based on the number of contract ads already run, with any di erence in total cost being charged to the client.
12
Photos on page 1 courtesy of: (top row, l-r): Scott Pilling, Bedouin Soundclash, Joseph Anderson and the Mendel Gallery (second row, l-r) The Hold Steady, Columbia Pictures, Verb (third row, l-r) Arcade Fire, Verb, Ice Cube (bottom row, l-r) Ray Lodoen and Steven Laurie and AKA Gallery, Warner Bros, Universal Studios
Stephanie Lipsit (O ce Manager)1-306-979-2253
Nathan Holowaty (Account Manager)[email protected] MacPherson ([email protected] Kirk (Graphic Designer)[email protected] Paley (Marketing Manager)[email protected] Jessica Patrucco (Managing Editor)[email protected]
Adam Hawboldt ([email protected] Andrew Yanko (Design Lead)[email protected] Cody Lang (Financial Manager)[email protected] Allan (Editor in Chief)[email protected]