vartech social media presentation deck
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VARTECH 2014 New Orleans - Social Media Presentation DeckTRANSCRIPT
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@Jim_Roddy
President, Business Solutions Magazine Chairman of the Board, RSPA
Author, Hire Like You Just Beat Cancer
What You Will Learn... The Why
Where to Start
What to Share
How to Manage
Talking about ROI
1
2
3
4
5
Connecting the Dots
Why Social Media?
1 Billion+
Source: Digital Insights via Media Bistro
1.28 Billion
540 Million
271 Million
200 Million
187 Million
70 Million
Monthly Active Users
Amplification
58 % of Facebook Users Like a Brand
42 have mentioned a brand %
of Twitter users Follow a Brand
39 have tweeted about a brand %
29 have re-tweeted a brand % AYTM Market Research, 2011
29 %
87 % of B2B Marketers use Social Media to Distribute Content
90 % of Consumers Find Custom Content Useful
78 % Believe the Organizations Creating the Content are Interested in Building Good Relationships
Brand Interactions
Sorting It All Out
Top Used B2B Social Networks 1
2 3 4 5 6 7 8
LinkedIn Twitter Facebook YouTube Google+ SlideShare Pinterest Instagram
91% 85% 81% 73% 55% 40% 34% 22%
Source: 2014 B2B Content Marketing Trends - North America: Content Marketing Institute/MarketingProfs
Best Content Types
Promotions Videos Infographics Case Studies Testimonials Company Culture Thought Leadership Industry News
Summing Up Their Purpose Common Words in
Highly-Shared Headlines by Network
Most Popular Headline by Social Network
Visibility
Rules of Engagement
Voice / Appropriateness
Bad Ideas
Find clever ways to mention your value
Have a communication policy for service outages
Humanize your business & interact
Attempt to capitalize on tragedy
Make Light of Serious Events
React Emotionally to Negative Comments
Acknowledge legitimate complaints – offer help
Post to the Wrong Account Accidentally (!)
DO:
DO:
DO:
DO:
DON’T:
DON’T:
DON’T:
DON’T
If your connections post or create content that is useful to your network, re-share it.
RE-SHARE
Acknowledge people that mention you and reach out to those you’d like to connect with
RESPOND
Ask questions of your network – respond to questions asked by those you follow
RELATE
Timing & Frequency
Post per Day vs. Likes
Hour of Day
Source: DanZarrella.com, The Social Media Scientist
Source: DanZarrella.com, The Social Media Scientist
Tools of the Trade
Scheduling & Automation
Monitor Social Media Influence Discover Content to Share
Schedule Social Posts
Build Influence
Social Media Editorial Calendar For Wordpress
View Multiple Social Accounts at Once Analyze Results
Social Media Management Dashboard
View Multiple Social Accounts at Once Analyze Results
If This, Then That
Trigger-Based Internet Automation ‘Recipe’ Database
Talking about ROI
Recruit High-Quality Employees or Interns
GOAL:
Allow applicants to apply via LinkedIn Share company culture & employee testimonials on company page
STRATEGY:
• •
Track number of LinkedIn applicants Analyze how many employees are retained beyond one year Analyze number of interns offered full-time positions
PERFORMANCE INDICATOR:
• • •
Increase Sales Through Paid Facebook Advertising
GOAL:
Target end-users based on profile data and geographical location Funnel leads to conversion-optimized landing page
STRATEGY: • •
Compare revenue numbers against advertising spend to determine percentage of return
PERFORMANCE INDICATOR: •
Generate revenue by placing pre-roll ads on video
GOAL:
Grow channel subscriptions Create useful content to increase viewership
STRATEGY: • •
Analyze cost in time spent creating content and community building to the short and long term ad revenue
PERFORMANCE INDICATOR:
•
