pinterest deck | macer media
DESCRIPTION
The third hottest social media platform, Pinterest, is growing in popularity AND in usability. We illustrate why this new platform is such an effective way to reach local consumers in a visual and engaging way.TRANSCRIPT
an introduction
• A social photo sharing and bookmarking site, where users organize images from around the web into themed pinboards.
• Users can browse other pinboards for inspiration, 'repin' images to their own collections and/or 'like' photos.
What is it?
• It is now the third most popular social network behind Facebook and Twitter.
• It's the fastest growing social network and reached 25.2 million unique visitors in the U.S. in October.
Why?
Board: a categorized collection of images, usually with a central theme.
Pin: an image on a board. It can be added from a website or uploaded from your computer or phone.
Repin: copying a pin from another user's board to one of your boards.
Like: shows that you enjoy a pin. It will appear on your page of likes.
Tag: typing "@username" will create a hyperlink to that user's profile, and alert them of your pin on their 'recent activity' feed.
Hashtag: typing "#(your desired searchable term)" will link it to a search for that term.
Following: that user's pins will appear in real-time on your Pinterest home page.
Pin it button: a button you can add to your browser so you can pin images from any website.
You can add a pin it button to your website and blog.
Live demo!
Creative applicationBrands
Sephora - How a global brand is harnessing Pinterest- Take advantage of the memetic web- Equip your clients to spread word of your product for you- Aggregating 2nd and 3rd tier platforms into your website
Creative Application - Business
Whole Foods - a brand with LOTS of personality- Showing interest in parallel and unrelated fields- Building a brand around ideas, not products- Using social advocacy to grow your base
Creative Application - Business
Sacramento Public Library - rebranding- Framing the conversation, changing perceptions- Anchoring the library to the community- Curation
Creative Application - Business
Creative applicationUniversities
Diversity of content - Drake has boards for various interests- Not just an aspirational board, but a resource- Personality - Bulldogs everywhere- Variety - There are just as many ‘for fun’ boards as ‘resource boards’
Creative Application - University
(Drake University continued)
Creative Application - University
Creative applicationCSUS CCE
Suggested Boards - a few board ideas to get your team started
Creative Application -
Around Campus - photos of unique areas at CSUS, the gems
Green & Gold - university colors in any shape or form (aim for interesting/unique examples)
Made at CSUS - a board for student art, industrial design, etc.
Campus History - digging into the archives
Buzz - Campus-wide events and news
The CCE Crew - random photos of staff at CCE and events
Discover Sacramento - a guide for current/would-be students showing what Sactown has to offer
Business Casual - a board with examples for men and women
Business Formal - a board with examples for men and women
The Interview - pitfalls, tips and resources for the job seeker
Inside the Hornets' Nest - profiles of faculty, students, administrators, alumni
Think:
- Informational boards- Personality boards (brand truth/mission statement)- ‘For fun’ boards
Creative Application -
Board Creation Workshop - What is CCE all about?
Live workshop!
for FUN!
Live demo!
Thank You!