various e-commerce checkout pages
DESCRIPTION
A collection of e-commerce checkoutpages. Checkoutpages from Wall Mart, Rakuten, Wehkamp and many others. Learn from others to optimize your conversion ratioTRANSCRIPT
A collection of checkout pages of various e-commerce websites around the world
For your inspirationIncluding a few comments. But what is effective for one branch or for one country might not be effective in others.
So always (a/b) test your changes
And remember this presentation does not show the interaction these pages have and that is sometimes even more important!
T E S T
Site URL + ?
http://www.bonobos.com/ Immidiate help Why not help via chat
Clean interface
Clearly indicated “3 step checkout”
Site URL + ?
http://www.bonobos.com/ Visually nice with greyed out parts
Will this work on mobile
3 step checkout at 1 page
Site URL + ?
http://www.macys.com Promotion code shown on top of page promoting offersCross/upsell
Site URL +
http://www.macys.com One page checkout
Opt-in e-mail marketing buttonLanguage selector (for cross border e-commerce)Pre-select country based at IPCertificates of trustPossibility of live chat for help
Site URL + ?
http://www.bol.com Cross sell paper wrap 3 step checkout.
Clear about delivery time
Cross sell paper could also have been done at product level, makes checkout more smooth.
Site URL + ?http://www.superdry.com
Clear difference between registred and non registrered persons
An annoying newsletter popup when I want to order?
Visually nice personalisation when subscribing to newsletter (man/women)
Why not a social sign on?
Site URL + ?http://www.superdry.com Clear one page checkout! No cross/upsell
Secure checkout button (build trust)
Hotline telephone number
Site URL + ?http://www.hbr.org Speed pay option Very basic interface
no cross/upsell
Chat with customer agent
Site URL + ?http://www.hbr.org Very clean interface Why do I have to go
to the download section to download my purchased pdf’s? Just email themMake the signup for e-mail as a form in this page
Site URL +http://www.otto.de The login is in a
popup, showing the product you really want
Site URL +http://www.otto.de Save your profile
possibility
Clear “help”windows
E-mail opt-in
Datenschutz link (important for Germany)
Site URL + ?http://www.consortium.co.uk Very clean
interfaceBecause of special paypal button it looks like if you can only use one payment method (paypal). Not clear what other payment methods you can use.
Integration of trustpilot (credibility)
Site URL + ?http://www.consortium.co.uk Country
selectorNot clear which debit or credit cards sage pay supports
Create account possibility
What is paypal express?
Site URL + ?http://www.zalando.co.uk Clear about
USP’s, trustmarks and payment methods
Many steps to checkout
Site URL +http://www.notebooksbilliger.de
Cross sell before shopping cart entry
Site URL + ?http://www.notebooksbilliger.de Order
withouth registering
It is a little bit hidden the social sign on
Social sign on
Site URL +http://www.notebooksbilliger.de Many
payment options
Everything at one page
Clean deisgn
Site URL + ?
http://www.3suisses.fr/ Extra link to change quantity
Why is the link for reference catalogue at this page
Site URL ?
http://www.3suisses.fr/ Why a pop up for email marketing when I want to order?
Site URL + ?http://www.global.rakuten.com/en/
Product reviews
When you add the product to your shopping cart, the shopping cart on top does not indicate this.The loyalty programme seems not interesting for first time buyers
The site’s loading time is slow
Why show country Netherlands, but currency USD?
Why do I need the original Japanese page?
Site URL + ?http://www.global.rakuten.com/en/
Register after checkout possibility
Many steps, especially when you see previous slides, you know they do not aim for European customers. You don’t know what to expect further on.
Site URL + ?http://www.walmart.com/ Save for later
option. But then better” do “remove and save for later
Interface does not look neat
Paypal available in checkout notification
Site URL + ?http://www.walmart.com/ Help section in
checkout Why is the help section so hidden
Nice visual way of showing shipping options
Site URLhttp://www.ilovedoodlebug.com.au/collections/
Site URLhttp://www.ilovedoodlebug.com.au/collections/
Site URL + ?http://www.wehkamp.nl Extra motivator to
register and buy. 10 euro discount at your order banner in checkout
Many steps and clicks.
Why the password strength difficulty (minimum 8 characters)
There is no doubt! A good conversion ratiois all about, a good checkout!
http://www.abaar.net