ux - the challenge for to do things simple and human
TRANSCRIPT
Quem é o gordinho?
Melhor case de m-health - Tela Viva Móvel (2014) (Vivo Saudável com Dr. Drauzio) Melhor case de m-learning - Tela Viva Móvel (2014) (Concursos) #bestapps - Apple (2014) (Dafiti) 1º app de m-commerce Material Design da América Latina (2015) (Dafiti) Melhor app de E-commerce - Braspag (2015) (Dafiti) #bestapps for AppleTV - Apple (2015) (EI Plus)
* Profissionais Destaques em Mobile - Digitalks (2015)
!
NÃO DURMA!
Uma boa parte dessa palestra tem informações interessantes
e imagens engraçadas.
user experience is...
EVERYTHING!
"isso ai é modinha"
"if you think good design is expensive, you should look at the cost of bad design"
Ralf Speth, CEO Jaguar
every
thing
so, think
and don’t make me think
research and measure
"what people SAY and what they DO are rarely the same”
Bryan Gumm, Netflix
test
A/B Test
more test
A/B/C/D Test
!
Test ONLY ONE variable each time; Results: This test is for __________; You can (and should be) wrong; Don’t make big changes; Start with small base and increase (prevent big bugs)
CREATING
AWESOME
UX
UNDERSTANDResearch and become the user
CREATEthink of solutions and opportunities (and don’t create more problems…)
DO!prototype and build
LEARNAnalysis and test
HEURISTIC EVALUATION
Jakob Nielsen
1. Feedback 2. Match between system and the real world 3. User control and freedom 4. Consistency and Standards 5. Error prevention 6. Recognition rather than recall 7. Flexibillity and eficiency of use 8. Aesthetic and minimalist design 9. Help users recognize, dignose and recover from errors 10.Help and Documentation
S.A.V.E.your customers
S is for SOLUTION
Think about the solution of your customers problems instead of the features and functions.
S is for SOLUTION
Your customers need your business to be accessible and you should provide
them with it. You choose how
A is for ACCESS
S is for SOLUTION
Are the benefits of your product relevant to the price that you define?
A is for ACCESSV is for VALUE
S is for SOLUTION
Your audience need and want to be informed. The number of business
with online presence grows daily as well as the importante of attraction-
based marketing
A is for ACCESSV is for VALUEE is for EDUCATION
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people problems personas
flow design
user interface data
analytics behavior
test learn
do share solve
repeat
DICAS DO GORDINHO!
antes de mais nada: NÃO ACREDITE NOS GURUS!
F5!
Se atualize, SEMPRE!
GIVE ME YOUR DATA!
Qual seu D.A.U. / M.A.U.? Qual taxa de uninstall / bounce rate?? Qual tempo médio da sessão do seu user? Qual screen ele costuma sair? Qual screen ele passa mais tempo?
MATE SUA IDEIA!Quanto mais vezes, melhor. A cada vez que ela sobreviver,
é sinal que ela é realmente boa! (e se ela morrer, aceite)
ABUSE DOS TESTES ! TESTES SÃO COMO A ZOEIRA, NEVER
ENDS!
PENSE MOBILE!
;-)Arthur de Castro Araujo
@arthurklose facebook.com/arthurcastro.araujo [email protected]