UX Around the Worldin 300 SecondsElizabeth ChestersLadies that UX London

@EChesters

Individualist culture- “Go on, treat yo’self”

6 time-zones across the country

AmericaLocalising for

@EChesters

Sean Gerety

This needs a better quality image.

1 of 11 countries with letters in postcodesInconsistent measurement systemsMars Probe lost contact - NASALow score in Power Distance

The United Kingdom

Localising for

@EChesters

@EChesters

Low Power Distance - McDonald’s

Dutch websiteUK website

Official language is ArabicDesign is flipped horizontallyDesign patterns changeDon’t have letter boxesRetail websites focus on Lookbooks

EgyptLocalising for

@EChesters

@EChesters

Language Differences - McDonald’s Egypt

Arabic website English website

Around 150 spoken languagesNavigation relies on landmarksCommon to not have a surname (in the South)Prefer SMS to communicate

IndiaLocalising for

@EChesters

Colgate toothpaste localises for the Indian market with spicy flavours

@EChesters

8 official languagesMobile users surpass desktopFamily names are before givenRed - dominant cultural colour

ChinaLocalising for

@EChesters

@EChesters

KFC China

Chinese website Canadian website

Thank you!Elizabeth ChestersLadies that UX London

Follow my work at echesters.co.uk