using twitter for news
DESCRIPTION
Using Twitter for News - 10 Tips for Better Engagement Mark S. Luckie | @marksluckie | @TwitterforNewsTRANSCRIPT
![Page 1: Using Twitter for News](https://reader034.vdocuments.mx/reader034/viewer/2022042700/55987ef01a28abf07d8b4714/html5/thumbnails/1.jpg)
Mark S. Luckie / @marksluckie@TwitterforNews
Using Twitter for News10 Tips for Better Engagement
Wednesday, December 5, 12
![Page 2: Using Twitter for News](https://reader034.vdocuments.mx/reader034/viewer/2022042700/55987ef01a28abf07d8b4714/html5/thumbnails/2.jpg)
There are many ways to use Twitter
• Follow• Participate• Create Conversations• Amplify• Crowdsource
Wednesday, December 5, 12
![Page 3: Using Twitter for News](https://reader034.vdocuments.mx/reader034/viewer/2022042700/55987ef01a28abf07d8b4714/html5/thumbnails/3.jpg)
Don’t be an egg
3
Tip #1:
Wednesday, December 5, 12
![Page 4: Using Twitter for News](https://reader034.vdocuments.mx/reader034/viewer/2022042700/55987ef01a28abf07d8b4714/html5/thumbnails/4.jpg)
Complete your Twitter bio
4
Include your name, news organization and website
Wednesday, December 5, 12
![Page 5: Using Twitter for News](https://reader034.vdocuments.mx/reader034/viewer/2022042700/55987ef01a28abf07d8b4714/html5/thumbnails/5.jpg)
Tweet your beat
5
Tip #2:
Wednesday, December 5, 12
![Page 6: Using Twitter for News](https://reader034.vdocuments.mx/reader034/viewer/2022042700/55987ef01a28abf07d8b4714/html5/thumbnails/6.jpg)
For journalists who post a concentrated number of Tweets in a short time span, follower growth is 50% more than expected (1.5x).
6
Tweet your beat
Wednesday, December 5, 12
![Page 7: Using Twitter for News](https://reader034.vdocuments.mx/reader034/viewer/2022042700/55987ef01a28abf07d8b4714/html5/thumbnails/7.jpg)
Tweet your beat
7
Use Twitter to share previous coverage or archival content
Wednesday, December 5, 12
![Page 8: Using Twitter for News](https://reader034.vdocuments.mx/reader034/viewer/2022042700/55987ef01a28abf07d8b4714/html5/thumbnails/8.jpg)
Use @Twitter handles
8
Tip #3:
Wednesday, December 5, 12
![Page 9: Using Twitter for News](https://reader034.vdocuments.mx/reader034/viewer/2022042700/55987ef01a28abf07d8b4714/html5/thumbnails/9.jpg)
Twitter handle:
@ symbol
@marksluckieusername
Wednesday, December 5, 12
![Page 10: Using Twitter for News](https://reader034.vdocuments.mx/reader034/viewer/2022042700/55987ef01a28abf07d8b4714/html5/thumbnails/10.jpg)
Use @mentions and replies
10
Instead of just posting Tweets that contain URLs, mix up the content of your Tweets. News organizations that tweet 20% fewer URLs and 100% more @mentions grow followers 17% more than expected.
Wednesday, December 5, 12
![Page 11: Using Twitter for News](https://reader034.vdocuments.mx/reader034/viewer/2022042700/55987ef01a28abf07d8b4714/html5/thumbnails/11.jpg)
@Cite your sourcesIncluding the Twitter handle of your sources in your Tweets increases follower growth and engagement.
11
Wednesday, December 5, 12
![Page 12: Using Twitter for News](https://reader034.vdocuments.mx/reader034/viewer/2022042700/55987ef01a28abf07d8b4714/html5/thumbnails/12.jpg)
Use good #hashtags
12
Tip #4:
Wednesday, December 5, 12
![Page 13: Using Twitter for News](https://reader034.vdocuments.mx/reader034/viewer/2022042700/55987ef01a28abf07d8b4714/html5/thumbnails/13.jpg)
Twitter hashtag:
# symbol
#journchatkeyword or
phrase
Wednesday, December 5, 12
![Page 14: Using Twitter for News](https://reader034.vdocuments.mx/reader034/viewer/2022042700/55987ef01a28abf07d8b4714/html5/thumbnails/14.jpg)
Use hashtags
14
Hashtags can increase engagement almost 100% (2x) for journalists and 50% (1.5x) for news organizations.
Wednesday, December 5, 12
![Page 15: Using Twitter for News](https://reader034.vdocuments.mx/reader034/viewer/2022042700/55987ef01a28abf07d8b4714/html5/thumbnails/15.jpg)
Use $Cashtags
15
Tip #5:
Wednesday, December 5, 12
![Page 16: Using Twitter for News](https://reader034.vdocuments.mx/reader034/viewer/2022042700/55987ef01a28abf07d8b4714/html5/thumbnails/16.jpg)
Use $Cashtags
16
Cashtags work like hashtags: click on stock symbols and see related tweets
Wednesday, December 5, 12
![Page 17: Using Twitter for News](https://reader034.vdocuments.mx/reader034/viewer/2022042700/55987ef01a28abf07d8b4714/html5/thumbnails/17.jpg)
Create and search lists
17
Tip #6:
Wednesday, December 5, 12
![Page 18: Using Twitter for News](https://reader034.vdocuments.mx/reader034/viewer/2022042700/55987ef01a28abf07d8b4714/html5/thumbnails/18.jpg)
Using Twitter lists
18
Twitter lists can be used to follow a separate group of Twitter users
Wednesday, December 5, 12
![Page 19: Using Twitter for News](https://reader034.vdocuments.mx/reader034/viewer/2022042700/55987ef01a28abf07d8b4714/html5/thumbnails/19.jpg)
Using Twitter lists
19
Twitter lists can be used to follow a separate group of Twitter users
Wednesday, December 5, 12
![Page 20: Using Twitter for News](https://reader034.vdocuments.mx/reader034/viewer/2022042700/55987ef01a28abf07d8b4714/html5/thumbnails/20.jpg)
Using Twitter lists
20
You can find additional sources using Twitter lists
Wednesday, December 5, 12
![Page 21: Using Twitter for News](https://reader034.vdocuments.mx/reader034/viewer/2022042700/55987ef01a28abf07d8b4714/html5/thumbnails/21.jpg)
Using Twitter lists
21
You can find additional sources using Twitter lists
Wednesday, December 5, 12
![Page 22: Using Twitter for News](https://reader034.vdocuments.mx/reader034/viewer/2022042700/55987ef01a28abf07d8b4714/html5/thumbnails/22.jpg)
Be a power searcher
22
Tip #7:
Wednesday, December 5, 12
![Page 23: Using Twitter for News](https://reader034.vdocuments.mx/reader034/viewer/2022042700/55987ef01a28abf07d8b4714/html5/thumbnails/23.jpg)
Using Twitter search
23
twitter.com/search
Wednesday, December 5, 12
![Page 24: Using Twitter for News](https://reader034.vdocuments.mx/reader034/viewer/2022042700/55987ef01a28abf07d8b4714/html5/thumbnails/24.jpg)
Twitter search: Top v. All
24
twitter.com/search
Wednesday, December 5, 12
![Page 25: Using Twitter for News](https://reader034.vdocuments.mx/reader034/viewer/2022042700/55987ef01a28abf07d8b4714/html5/thumbnails/25.jpg)
Twitter search: Advance operators
25
Wednesday, December 5, 12
![Page 26: Using Twitter for News](https://reader034.vdocuments.mx/reader034/viewer/2022042700/55987ef01a28abf07d8b4714/html5/thumbnails/26.jpg)
Search for Tweets with photos
26
filter:images
Search for Tweets from verified usersfilter:verified
Search for Tweets from a list[searchterm] list:username/listname
Search for Tweets with linksfilter:links
Search for Tweets near a locationnear:[CITYNAME or ZIPCODE] within:10mi
Wednesday, December 5, 12
![Page 27: Using Twitter for News](https://reader034.vdocuments.mx/reader034/viewer/2022042700/55987ef01a28abf07d8b4714/html5/thumbnails/27.jpg)
Be a Tweetdeck Ninja
27
Tip #8:
Wednesday, December 5, 12
![Page 28: Using Twitter for News](https://reader034.vdocuments.mx/reader034/viewer/2022042700/55987ef01a28abf07d8b4714/html5/thumbnails/28.jpg)
Use Tweetdeck to filter conversations
28
Wednesday, December 5, 12
![Page 29: Using Twitter for News](https://reader034.vdocuments.mx/reader034/viewer/2022042700/55987ef01a28abf07d8b4714/html5/thumbnails/29.jpg)
Tweet photos and video
29
Tip #9:
Wednesday, December 5, 12
![Page 30: Using Twitter for News](https://reader034.vdocuments.mx/reader034/viewer/2022042700/55987ef01a28abf07d8b4714/html5/thumbnails/30.jpg)
Twitter is more than just 140 characters
30
Tweets with media receive 3 to 4 times more engagement
Wednesday, December 5, 12
![Page 31: Using Twitter for News](https://reader034.vdocuments.mx/reader034/viewer/2022042700/55987ef01a28abf07d8b4714/html5/thumbnails/31.jpg)
Don’t just listen, participate!
31
Tip #10:
Wednesday, December 5, 12
![Page 32: Using Twitter for News](https://reader034.vdocuments.mx/reader034/viewer/2022042700/55987ef01a28abf07d8b4714/html5/thumbnails/32.jpg)
Share what you’re readingJournalists with above expected follower growth send 200% more retweets (3X) compared to journalists with below expected follower growth.
32
Wednesday, December 5, 12
![Page 33: Using Twitter for News](https://reader034.vdocuments.mx/reader034/viewer/2022042700/55987ef01a28abf07d8b4714/html5/thumbnails/33.jpg)
Find your own voice
33
BONUS:
Wednesday, December 5, 12
![Page 34: Using Twitter for News](https://reader034.vdocuments.mx/reader034/viewer/2022042700/55987ef01a28abf07d8b4714/html5/thumbnails/34.jpg)
Additional Resourcesbit.ly/TwitterForNews@TwitterForNews
Wednesday, December 5, 12