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Using Social Media as a Marketing Tool Linkedin session Andrew Greenyer Director, Raise the Roof Marketing 1

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Page 1: Using Social Media as a Marketing Tool Linkedin session Andrew Greenyer Director, Raise the Roof Marketing 1

Using Social Media as a Marketing Tool

Linkedin session

Andrew GreenyerDirector, Raise the Roof Marketing

1

Page 2: Using Social Media as a Marketing Tool Linkedin session Andrew Greenyer Director, Raise the Roof Marketing 1

What actions have you taken?

Page 3: Using Social Media as a Marketing Tool Linkedin session Andrew Greenyer Director, Raise the Roof Marketing 1

What is Linkedin?

• Who has a LinkedIn account?

• If you do how complete is your account?

• How active are you?

Page 4: Using Social Media as a Marketing Tool Linkedin session Andrew Greenyer Director, Raise the Roof Marketing 1

Linkedin - Overview

http://www.youtube.com/watch?v=ZVlUwwgOfKw
Page 5: Using Social Media as a Marketing Tool Linkedin session Andrew Greenyer Director, Raise the Roof Marketing 1

“Linkedin helps you find valuable people and informs you of the mutual

connections you have with them”

Page 6: Using Social Media as a Marketing Tool Linkedin session Andrew Greenyer Director, Raise the Roof Marketing 1

Linkedin• Launched in May 2003

• Has 150 million professionals networked (50:50 M/F)

• 1.3m Small Businesses

• Known as Facebook for Grown-ups (or suits)

• Host a CV online and connect to other professionals in your organisation, previous employers or industry sector

• Allows you to be introduced to people you could never meet

• Used for job searching

Page 7: Using Social Media as a Marketing Tool Linkedin session Andrew Greenyer Director, Raise the Roof Marketing 1

Profile of professions

Sales12%

Academia10%

Admin10%

Ops10%

Engin9%

Other49%

Page 8: Using Social Media as a Marketing Tool Linkedin session Andrew Greenyer Director, Raise the Roof Marketing 1

One way to use Linkedin

http://www.youtube.com/watch?v=myGxNhGO4x0&feature=related
Page 9: Using Social Media as a Marketing Tool Linkedin session Andrew Greenyer Director, Raise the Roof Marketing 1

Linkedin – how to use

• Use to make connections to decision makers in target organisation

• Research your target companies and individuals

• Keep an eye on your competitors

• Share your content with like minded individuals

• Become a thought leader in your field

Page 10: Using Social Media as a Marketing Tool Linkedin session Andrew Greenyer Director, Raise the Roof Marketing 1

What can find you?

• New Business Opportunities

• Requests to Tender

• Writing requests

• Speaking requests

• Job Opportunities

Page 11: Using Social Media as a Marketing Tool Linkedin session Andrew Greenyer Director, Raise the Roof Marketing 1

Where to start?

• Create an account at linkedin.com (if not already got one)

• Make sure your profile is complete as possible

• Identify and connect to people you know to start to build your network

• Research which groups to join

Page 12: Using Social Media as a Marketing Tool Linkedin session Andrew Greenyer Director, Raise the Roof Marketing 1

Share your basic information

http://www.youtube.com/watch?v=M2oKJ090GVI
Page 13: Using Social Media as a Marketing Tool Linkedin session Andrew Greenyer Director, Raise the Roof Marketing 1

My Profile

Page 14: Using Social Media as a Marketing Tool Linkedin session Andrew Greenyer Director, Raise the Roof Marketing 1

How to achieve a complete profile

• Use a professional image

• Create a compelling headline

• List your current position and at least 2 past positions

• Complete the summary section

• Complete the skills and expertise section

• Give recommendations first

• Complete the interests and groups section

Hint – you will need 3 recommendations before your profile can be marked as complete

Page 15: Using Social Media as a Marketing Tool Linkedin session Andrew Greenyer Director, Raise the Roof Marketing 1
Page 16: Using Social Media as a Marketing Tool Linkedin session Andrew Greenyer Director, Raise the Roof Marketing 1
Page 17: Using Social Media as a Marketing Tool Linkedin session Andrew Greenyer Director, Raise the Roof Marketing 1
Page 18: Using Social Media as a Marketing Tool Linkedin session Andrew Greenyer Director, Raise the Roof Marketing 1

Optimise your profile to get found by contacts

Edit your websites – you can have up to 3

Edit your public URL to make it personal to you

Add your Twitter

account

Page 19: Using Social Media as a Marketing Tool Linkedin session Andrew Greenyer Director, Raise the Roof Marketing 1

Lets look at the system and my profile

Page 20: Using Social Media as a Marketing Tool Linkedin session Andrew Greenyer Director, Raise the Roof Marketing 1

Discover people you may know

http://www.youtube.com/watch?v=rDCYg1loAxQ
Page 21: Using Social Media as a Marketing Tool Linkedin session Andrew Greenyer Director, Raise the Roof Marketing 1

Getting you network started

• Connect with your direct contacts

Page 22: Using Social Media as a Marketing Tool Linkedin session Andrew Greenyer Director, Raise the Roof Marketing 1

Add previous colleagues

Page 23: Using Social Media as a Marketing Tool Linkedin session Andrew Greenyer Director, Raise the Roof Marketing 1

Add new connections

• Browse the networks of your immediate networks by visiting their profile

• Use the search function to look for individuals by name and/or company

• Join groups that your target market join

• Watch your network’s interactions and connections

Page 24: Using Social Media as a Marketing Tool Linkedin session Andrew Greenyer Director, Raise the Roof Marketing 1
Page 25: Using Social Media as a Marketing Tool Linkedin session Andrew Greenyer Director, Raise the Roof Marketing 1
Page 26: Using Social Media as a Marketing Tool Linkedin session Andrew Greenyer Director, Raise the Roof Marketing 1

Using Search

Page 27: Using Social Media as a Marketing Tool Linkedin session Andrew Greenyer Director, Raise the Roof Marketing 1

Increasing your network

• Check you contacts from your email accounts – are they on Linkedin?

• Connect with people you meet in the groups

• Add people you meet at external networking events

• Cross link with other connections on other social media networks

Page 28: Using Social Media as a Marketing Tool Linkedin session Andrew Greenyer Director, Raise the Roof Marketing 1

Lets look some of your profiles and how I could connect to you

Page 29: Using Social Media as a Marketing Tool Linkedin session Andrew Greenyer Director, Raise the Roof Marketing 1

What do you need to do to get 100% completion?

• Do you need to join Linkedin?

• How complete is your profile?

• List what you need to do to improve your profile and it’s visibility.

Page 30: Using Social Media as a Marketing Tool Linkedin session Andrew Greenyer Director, Raise the Roof Marketing 1

Linkedin Groups

• These are great opportunities to connect with people in your niche

• They give you the chance to be seen by your industry peers

• They give you a chance to become more well known in your industry

• You can demonstrate what you know about your subject

Page 31: Using Social Media as a Marketing Tool Linkedin session Andrew Greenyer Director, Raise the Roof Marketing 1

Linkedin Groups

http://www.youtube.com/watch?v=F5CF1FEm_oA
Page 32: Using Social Media as a Marketing Tool Linkedin session Andrew Greenyer Director, Raise the Roof Marketing 1

Groups

Page 33: Using Social Media as a Marketing Tool Linkedin session Andrew Greenyer Director, Raise the Roof Marketing 1

Lets look at some groups

Page 34: Using Social Media as a Marketing Tool Linkedin session Andrew Greenyer Director, Raise the Roof Marketing 1

Company Pages

Page 35: Using Social Media as a Marketing Tool Linkedin session Andrew Greenyer Director, Raise the Roof Marketing 1

Add Specialities

Page 36: Using Social Media as a Marketing Tool Linkedin session Andrew Greenyer Director, Raise the Roof Marketing 1

Company details

Page 37: Using Social Media as a Marketing Tool Linkedin session Andrew Greenyer Director, Raise the Roof Marketing 1

Develop Thought Leadership

• Status Updates

• Quality of updates not volume• 2-4 updates per day• Make them compelling or noteworthy

• Linkedin Answers

• Companies post questions to get answers from professionals

Page 38: Using Social Media as a Marketing Tool Linkedin session Andrew Greenyer Director, Raise the Roof Marketing 1

Linkedin Answers

Page 39: Using Social Media as a Marketing Tool Linkedin session Andrew Greenyer Director, Raise the Roof Marketing 1
Page 40: Using Social Media as a Marketing Tool Linkedin session Andrew Greenyer Director, Raise the Roof Marketing 1

Lets look at the latest questions

Page 41: Using Social Media as a Marketing Tool Linkedin session Andrew Greenyer Director, Raise the Roof Marketing 1

Jobs

Page 42: Using Social Media as a Marketing Tool Linkedin session Andrew Greenyer Director, Raise the Roof Marketing 1

How are you going to use Linkedin for your business

• Can you and your business use Linkedin?

• What do you need to do?

• Create a company page• Need to identify and join groups• Invite current clients / contacts to connect• Follow competitors

Page 43: Using Social Media as a Marketing Tool Linkedin session Andrew Greenyer Director, Raise the Roof Marketing 1

Using Social Media as a Marketing Tool

Linkedin session

Andrew GreenyerDirector, Raise the Roof Marketing

1


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