using social media as a marketing tool linkedin session andrew greenyer director, raise the roof...
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Using Social Media as a Marketing Tool Linkedin session Andrew Greenyer Director, Raise the Roof Marketing. 1. What actions have you taken?. What is Linkedin?. Who has a LinkedIn account? If you do how complete is your account? How active are you?. Linkedin - Overview. - PowerPoint PPT PresentationTRANSCRIPT
Using Social Media as a Marketing Tool
Linkedin session
Andrew GreenyerDirector, Raise the Roof Marketing
1
What actions have you taken?
What is Linkedin?• Who has a LinkedIn account?
• If you do how complete is your account?
• How active are you?
Linkedin - Overview
“Linkedin helps you find valuable people and informs you of the mutual
connections you have with them”
Linkedin• Launched in May 2003
• Has 150 million professionals networked (50:50 M/F)
• 1.3m Small Businesses
• Known as Facebook for Grown-ups (or suits)
• Host a CV online and connect to other professionals in your organisation, previous employers or industry sector
• Allows you to be introduced to people you could never meet
• Used for job searching
Profile of professions
Sales12%
Academia10%
Admin10%
Ops10%
Engin9%
Other49%
One way to use Linkedin
Linkedin – how to use• Use to make connections to decision makers in
target organisation
• Research your target companies and individuals
• Keep an eye on your competitors
• Share your content with like minded individuals
• Become a thought leader in your field
What can find you?• New Business Opportunities
• Requests to Tender
• Writing requests
• Speaking requests
• Job Opportunities
Where to start?• Create an account at linkedin.com
(if not already got one)
• Make sure your profile is complete as possible
• Identify and connect to people you know to start to build your network
• Research which groups to join
Share your basic information
My Profile
How to achieve a complete profile
• Use a professional image
• Create a compelling headline
• List your current position and at least 2 past positions
• Complete the summary section
• Complete the skills and expertise section
• Give recommendations first
• Complete the interests and groups section
Hint – you will need 3 recommendations before your profile can be marked as complete
Optimise your profile to get found by contacts
Edit your websites – you can have up to 3
Edit your public URL to make it personal to you
Add your Twitter
account
Lets look at the system and my profile
Discover people you may know
Getting you network started• Connect with your direct contacts
Add previous colleagues
Add new connections• Browse the networks of your immediate networks by
visiting their profile
• Use the search function to look for individuals by name and/or company
• Join groups that your target market join
• Watch your network’s interactions and connections
Using Search
Increasing your network• Check you contacts from your email accounts – are
they on Linkedin?
• Connect with people you meet in the groups
• Add people you meet at external networking events
• Cross link with other connections on other social media networks
Lets look some of your profiles and how I could connect to you
What do you need to do to get 100% completion?
• Do you need to join Linkedin?
• How complete is your profile?
• List what you need to do to improve your profile and it’s visibility.
Linkedin Groups• These are great opportunities to connect with
people in your niche
• They give you the chance to be seen by your industry peers
• They give you a chance to become more well known in your industry
• You can demonstrate what you know about your subject
Linkedin Groups
Groups
Lets look at some groups
Company Pages
Add Specialities
Company details
Develop Thought Leadership• Status Updates
• Quality of updates not volume• 2-4 updates per day• Make them compelling or noteworthy
• Linkedin Answers
• Companies post questions to get answers from professionals
Linkedin Answers
Lets look at the latest questions
Jobs
How are you going to use Linkedin for your business
• Can you and your business use Linkedin?
• What do you need to do?
• Create a company page• Need to identify and join groups• Invite current clients / contacts to connect• Follow competitors
Using Social Media as a Marketing Tool
Linkedin session
Andrew GreenyerDirector, Raise the Roof Marketing
1