using seo to achieve your content goals by @aleyda at #confabmn
TRANSCRIPT
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Making the Most Out of SEO to Achieve Your Content Goals
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
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hell0 confab! I’m so happy to be here
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
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I’M ALEYDA SOLIS , INTERNATIONAL SEO +7 YEARS EXPERIENCE IN EUROPEAN, AMERICAN AND LATAM SEO PROJECTS
FOUNDER OF @ORAINTI & CO-FOUNDER @TRIBALYTICS
WHO’S THIS SEO AMONG SO MANY CONTENT SPECIALISTS?
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
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let’s talk about seo
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
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it’s not this. this is simply spam.
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
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it’s BETTER visibility by improving relevance & popularity
Relevance popularity
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
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connecting search audience interest with business offer
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
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which is done with web content
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
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seo needs relevant, original & compelling content
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
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1. content relevance is a key SEO RANKING factor
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
http://www.searchmetrics.com/en/knowledge-base/ranking-factors-us-2013/
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google makes it clear in their quality guidelines
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
support.google.com/webmasters/answer/35769?hl=en#1
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penalizes those sites that don’t comply with them
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
support.google.com/webmasters/answer/2721306support.google.com/webmasters/answer/2721312
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*OUCH*
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
blog.searchmetrics.com/us/2011/10/11/also-google-thought-that-panda-2-5-was-a-bit-too-much/
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and it’s evolving their algorithm with semantic features
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
insidesearch.blogspot.com/2013/09/fifteen-years-onand-were-just-getting.html/tools/customer-journey-to-online-purchase.html
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2. COMPELLING CONTENT ATTRACTS links, citations, shares
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
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which increases a page popularity and rankingS
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
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because all of this, content is the SEO king
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
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ups! sorry. I meant A good king.
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
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but how can seo help content?
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
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BY CREATING SYNERGY TO ACHIEVE SHARED business GOALS
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
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in the age of the multi-channel customer journey
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
www.thinkwithgoogle.com/tools/customer-journey-to-online-purchase.html
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CONTENT is the common DRIVER
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
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to sell
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
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to educate
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
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to grow your community
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
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to support your customers
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
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to build your reputation
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
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TO COMMUNICATE YOUR NEWS
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
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which are part of your content goals too
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
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here are a couple of ways seo CAN HELP you TO achieve them
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
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identifying your search audience needs1.
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
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to create content that connects with your audience
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
page 1 page 2
home
topics that your audience search about your business & industry
content type & format that your audience will love & endorse
your site
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AN SEO TARGETED KEYWORD RESEARCH WILL GIVE ANSWERS
Content Demand in search engines
Content supply in your website
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
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to identify current content with search audience demand
Content Demand in search engines
Content supply in your website
YOUR CURRENT CONTENT WITH SEARCH AUDIENCE DEMAND
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
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and the non-fulfilled demand of your search audience
Content Demand in search engines
Content supply in your website
YOUR CURRENT CONTENT WITH SEARCH AUDIENCE DEMAND
LET’S IDENTIFY THAT NON-FULFILLED DEMAND WITH A KEYWORD RESEARCH
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
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applying search behavior, business & content criteria
relevance & intent
search volume,
seasonality & competition
current rankings &
content existence
industry keyword
suggestions
competitors keywords
performance
current keywords &
content performance
business goals, volume &
profitability
your prioritized
keywords and topics
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
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1. start by getting keywords & PHRASES suggestions
tools.seochat.com/tools/related-keywords-tool/ www.merlinox.com/suggest/index-en.php
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
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look for modifiers MATCHING customer journey & personas
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
!!
review tips
guide news
…
informational
products
+brands
topics
…
!!
buy reserve
purchase register
…
transactional
+
products
brands
topics
…
and …
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2. identify their search volume & seasonality
seasonality
keywords search volume and ideasadwords.google.com/KeywordPlanner
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
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3. validate the initial data with additional tools
seasonality
keywords search volume and ideaswww.semrush.com/
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
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4. expand it with those of your competitors
competitors keywords, search volume and seasonalitywww.semrush.com/
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
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5. see which search vertical gives more traffic
www.similarweb.com/
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
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6. check your linked content, rankings & organic traffic
http://www.google.com/analytics/www.google.com/webmasters/tools/
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
www.opensiteexplorer.org/
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avoiding “not provided” focusing on pages & not keywords
http://www.google.com/analytics/www.google.com/analytics/ www.google.com/webmasters/tools/
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
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7. SET ALERTS TO monitor & leverage NEW contenT TRENDS
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
www.talkwalker.com/alerts www.google.com/trends/hottrends
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you can now consolidate all the gathered keyword data
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
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and prioritize by relevance, intent & search volume
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
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8. check your current rankings for these keywords
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
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9. finally, verify their competition level
competition level
results format
moz.com/tools/keyword-difficulty
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
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which will provide the additional information you need
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
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to identify the keywords with the specified criteria
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
!!
Relevance search volume
competition seasonality
intent
!!
existence format
rankingstraffic
conversions
INDUSTRY behavior current content!!
VOLUME PROFITABILITY
business offering
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Content Demand in search engines
Content supply in your website
that will target the unfulfilled search audience needs
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
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Content Demand in search engines
Content supply in your website
with your web content areas, types & formats
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
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it’s now time to improve this content visibility
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
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giving your content search visibility & conversions2.
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
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let’s start by checking google’s current search results
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
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the “standardized” 10 links results days are over
http://www.google.com/webmasters/tools/richsnippets#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
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we now have PERSONALIZED & multi-device results
http://www.google.com/webmasters/tools/richsnippets#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
personalized
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local results with map, carrousel & reviews
local carrousel
business reviews
maps
authorship
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
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answer box, images, news, authorship & knowledge graph
news
images
answer box
authorship
knowledge graph
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
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video, recipe with ratings results
authorship
recipe w/ ratings
video
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
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products with reviews
authorship
product w/ reviews
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
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and more! check-out this dr. pete’s presentation
www.slideshare.net/crumplezone/beyond-10-blue-links-the-future-of-ranking
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
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it’s not just about rankings anymore, but visibility
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
![Page 65: Using SEO to Achieve your Content Goals by @aleyda at #ConfabMN](https://reader036.vdocuments.mx/reader036/viewer/2022062523/53ee6ed28d7f72633d8b85ad/html5/thumbnails/65.jpg)
how to stand out & make the most out of these?
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
![Page 66: Using SEO to Achieve your Content Goals by @aleyda at #ConfabMN](https://reader036.vdocuments.mx/reader036/viewer/2022062523/53ee6ed28d7f72633d8b85ad/html5/thumbnails/66.jpg)
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
improving relevance & search-friendliness of content
map keywords with web
architecture
identify content type &
format to target each topic
optimize content (pages,
images, videos) for their targeted
keywords
use structured
markup to give a meaning to your
content
verify that your content is
correctly seen by search engines
make sure your content is
correctly shown in mobile devices
facilitate your content share-ability
BETTER SEARCH VISIBILITY
![Page 67: Using SEO to Achieve your Content Goals by @aleyda at #ConfabMN](https://reader036.vdocuments.mx/reader036/viewer/2022062523/53ee6ed28d7f72633d8b85ad/html5/thumbnails/67.jpg)
x
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
1. map your keywords with your web content areas
communityproduct
category 2learning
centerevents
home
product 1a
product 1b
product n1
product n2
category a
categoty b
blogproduct category 1
product category n
![Page 68: Using SEO to Achieve your Content Goals by @aleyda at #ConfabMN](https://reader036.vdocuments.mx/reader036/viewer/2022062523/53ee6ed28d7f72633d8b85ad/html5/thumbnails/68.jpg)
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
and the content types & formats to develop or optimize
www.distilled.net/blog/the-content-matrix/
![Page 69: Using SEO to Achieve your Content Goals by @aleyda at #ConfabMN](https://reader036.vdocuments.mx/reader036/viewer/2022062523/53ee6ed28d7f72633d8b85ad/html5/thumbnails/69.jpg)
it’s key to avoid lack of targeted relevance
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
good implementation of parallax for seo
bad implementation of parallax for seo
![Page 70: Using SEO to Achieve your Content Goals by @aleyda at #ConfabMN](https://reader036.vdocuments.mx/reader036/viewer/2022062523/53ee6ed28d7f72633d8b85ad/html5/thumbnails/70.jpg)
and minimize content cannibalization issues
communityproduct
category 2learning
centerevents
home
product 1b
product n2
category a
categoty b
blogproduct category 1
product category n
targeting query A
product 1a
product n1
targeting query a
=#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
it’s ok - targeting different modifiers that google identifies as relevant for this query
![Page 71: Using SEO to Achieve your Content Goals by @aleyda at #ConfabMN](https://reader036.vdocuments.mx/reader036/viewer/2022062523/53ee6ed28d7f72633d8b85ad/html5/thumbnails/71.jpg)
that makes google to not choose the best page to rank
communityproduct
category 2learning
centerevents
home
product 1b
product n2
category a
categoty b
blogproduct category 1
product category n
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
this is not ok
a question page from the community q&a is not the best for this transactional query
product 1a
product n1=
targeting query A targeting query a
![Page 72: Using SEO to Achieve your Content Goals by @aleyda at #ConfabMN](https://reader036.vdocuments.mx/reader036/viewer/2022062523/53ee6ed28d7f72633d8b85ad/html5/thumbnails/72.jpg)
use siteliner to check internal content duplication ISSUES
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
www.siteliner.com/
![Page 73: Using SEO to Achieve your Content Goals by @aleyda at #ConfabMN](https://reader036.vdocuments.mx/reader036/viewer/2022062523/53ee6ed28d7f72633d8b85ad/html5/thumbnails/73.jpg)
2. optimize pages relevance towards their targeted terms
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
![Page 74: Using SEO to Achieve your Content Goals by @aleyda at #ConfabMN](https://reader036.vdocuments.mx/reader036/viewer/2022062523/53ee6ed28d7f72633d8b85ad/html5/thumbnails/74.jpg)
featurE them in key areas & elements of your pages
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
meta description
headings
title
body text
images
url
keywords, topics or phrases in
videos
![Page 75: Using SEO to Achieve your Content Goals by @aleyda at #ConfabMN](https://reader036.vdocuments.mx/reader036/viewer/2022062523/53ee6ed28d7f72633d8b85ad/html5/thumbnails/75.jpg)
and facilitate their shareability
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
![Page 76: Using SEO to Achieve your Content Goals by @aleyda at #ConfabMN](https://reader036.vdocuments.mx/reader036/viewer/2022062523/53ee6ed28d7f72633d8b85ad/html5/thumbnails/76.jpg)
use embed codes besides share buttons
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
www.siegemedia.com/embed-code-generator philnottingham.com/tools/video-embed-link-generator/
![Page 77: Using SEO to Achieve your Content Goals by @aleyda at #ConfabMN](https://reader036.vdocuments.mx/reader036/viewer/2022062523/53ee6ed28d7f72633d8b85ad/html5/thumbnails/77.jpg)
3. OPTIMIZE YOUR images relevance
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
surrounding text
alt description
file name
optimize with the targeted terms
![Page 78: Using SEO to Achieve your Content Goals by @aleyda at #ConfabMN](https://reader036.vdocuments.mx/reader036/viewer/2022062523/53ee6ed28d7f72633d8b85ad/html5/thumbnails/78.jpg)
and your videos relevance TOO
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
title
file name
optimize with the targeted terms
caption or surrounding text
![Page 79: Using SEO to Achieve your Content Goals by @aleyda at #ConfabMN](https://reader036.vdocuments.mx/reader036/viewer/2022062523/53ee6ed28d7f72633d8b85ad/html5/thumbnails/79.jpg)
4. check how google (vs. your users) see your content
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
www.browseo.net https://support.google.com/webmasters/answer/66355?hl=en
![Page 80: Using SEO to Achieve your Content Goals by @aleyda at #ConfabMN](https://reader036.vdocuments.mx/reader036/viewer/2022062523/53ee6ed28d7f72633d8b85ad/html5/thumbnails/80.jpg)
and how your mobile users visualize it with an emulator
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
mobilephoneemulator.com/ www.opera.com/developer/mobile-emulator
![Page 81: Using SEO to Achieve your Content Goals by @aleyda at #ConfabMN](https://reader036.vdocuments.mx/reader036/viewer/2022062523/53ee6ed28d7f72633d8b85ad/html5/thumbnails/81.jpg)
if you require registration, balance your approach
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
registration requirement to see more. be careful with the implementation to avoid cloaking.
visible content to users & search engines, enough to give relevance to the page
![Page 82: Using SEO to Achieve your Content Goals by @aleyda at #ConfabMN](https://reader036.vdocuments.mx/reader036/viewer/2022062523/53ee6ed28d7f72633d8b85ad/html5/thumbnails/82.jpg)
remember your page body needs relevant content
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
http://youtu.be/8DNzUWgHtKc
![Page 83: Using SEO to Achieve your Content Goals by @aleyda at #ConfabMN](https://reader036.vdocuments.mx/reader036/viewer/2022062523/53ee6ed28d7f72633d8b85ad/html5/thumbnails/83.jpg)
5. make the most out of the title, meta description & url
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
title
good poor
meta description
url
fair
Begin with targeted term ~ 55 characters for desktop & ~ 60 for mobile
descriptive and attractive expanding title, inviting users to click ~150 characters for desktop & ~115 characters for mobile
short & descriptive
targeted terms in url
![Page 84: Using SEO to Achieve your Content Goals by @aleyda at #ConfabMN](https://reader036.vdocuments.mx/reader036/viewer/2022062523/53ee6ed28d7f72633d8b85ad/html5/thumbnails/84.jpg)
use the seochat meta tag generator to preview them
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
tools.seochat.com/tools/metatags-google-preview/
![Page 85: Using SEO to Achieve your Content Goals by @aleyda at #ConfabMN](https://reader036.vdocuments.mx/reader036/viewer/2022062523/53ee6ed28d7f72633d8b85ad/html5/thumbnails/85.jpg)
and a user agent switcher in your browser to verify them
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
ipad iphone
bit.ly/snifferfirefox bit.ly/snifferchrome
![Page 86: Using SEO to Achieve your Content Goals by @aleyda at #ConfabMN](https://reader036.vdocuments.mx/reader036/viewer/2022062523/53ee6ed28d7f72633d8b85ad/html5/thumbnails/86.jpg)
6. give a “meaning” to your content with structured data
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
support.google.com/webmasters/answer/99170?hl=en schema.org
![Page 87: Using SEO to Achieve your Content Goals by @aleyda at #ConfabMN](https://reader036.vdocuments.mx/reader036/viewer/2022062523/53ee6ed28d7f72633d8b85ad/html5/thumbnails/87.jpg)
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
and enhance your search results with rich-snippets
![Page 88: Using SEO to Achieve your Content Goals by @aleyda at #ConfabMN](https://reader036.vdocuments.mx/reader036/viewer/2022062523/53ee6ed28d7f72633d8b85ad/html5/thumbnails/88.jpg)
use structured data & schema tools to generate them
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
www.google.com/webmasters/markup-helper/tools.seochat.com/category/schema-generators
![Page 89: Using SEO to Achieve your Content Goals by @aleyda at #ConfabMN](https://reader036.vdocuments.mx/reader036/viewer/2022062523/53ee6ed28d7f72633d8b85ad/html5/thumbnails/89.jpg)
and the structured data testing tool to check its usage
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
www.google.com/webmasters/tools/richsnippets
![Page 90: Using SEO to Achieve your Content Goals by @aleyda at #ConfabMN](https://reader036.vdocuments.mx/reader036/viewer/2022062523/53ee6ed28d7f72633d8b85ad/html5/thumbnails/90.jpg)
7. use the authorship & publisher tags for more visibility
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
support.google.com/webmasters/answer/1408986
![Page 91: Using SEO to Achieve your Content Goals by @aleyda at #ConfabMN](https://reader036.vdocuments.mx/reader036/viewer/2022062523/53ee6ed28d7f72633d8b85ad/html5/thumbnails/91.jpg)
and set the markup for the in-depth articles feature
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
support.google.com/webmasters/answer/3280182?hl=en
![Page 92: Using SEO to Achieve your Content Goals by @aleyda at #ConfabMN](https://reader036.vdocuments.mx/reader036/viewer/2022062523/53ee6ed28d7f72633d8b85ad/html5/thumbnails/92.jpg)
along a google+ page for you & your business
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
www.google.com/insidesearch/features/authorship/
![Page 93: Using SEO to Achieve your Content Goals by @aleyda at #ConfabMN](https://reader036.vdocuments.mx/reader036/viewer/2022062523/53ee6ed28d7f72633d8b85ad/html5/thumbnails/93.jpg)
8. if a news site, optimize & submit for google news too
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
support.google.com/news/publisher/answer/40787?hl=en#ts=3179198,3179239,3179205YOU’LL NEED TECHNICAL SUPPORT for this
![Page 94: Using SEO to Achieve your Content Goals by @aleyda at #ConfabMN](https://reader036.vdocuments.mx/reader036/viewer/2022062523/53ee6ed28d7f72633d8b85ad/html5/thumbnails/94.jpg)
maximizing every search opportunity for your content
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
![Page 95: Using SEO to Achieve your Content Goals by @aleyda at #ConfabMN](https://reader036.vdocuments.mx/reader036/viewer/2022062523/53ee6ed28d7f72633d8b85ad/html5/thumbnails/95.jpg)
UGH, BUT ALL THIS IS SO MUCH WORK!
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
oh please! we haven’t even gone technical
![Page 96: Using SEO to Achieve your Content Goals by @aleyda at #ConfabMN](https://reader036.vdocuments.mx/reader036/viewer/2022062523/53ee6ed28d7f72633d8b85ad/html5/thumbnails/96.jpg)
you can support yourself with an on-page SEO grader
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
www.google.com/webmasters/tools/richsnippets
![Page 97: Using SEO to Achieve your Content Goals by @aleyda at #ConfabMN](https://reader036.vdocuments.mx/reader036/viewer/2022062523/53ee6ed28d7f72633d8b85ad/html5/thumbnails/97.jpg)
or USE SEO CRAWLERS TO do large SCALE analysis
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
![Page 98: Using SEO to Achieve your Content Goals by @aleyda at #ConfabMN](https://reader036.vdocuments.mx/reader036/viewer/2022062523/53ee6ed28d7f72633d8b85ad/html5/thumbnails/98.jpg)
have the “perfectly optimized page” as a reference too
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
moz.com/blog/visual-guide-to-keyword-targeting-onpage-optimization
![Page 99: Using SEO to Achieve your Content Goals by @aleyda at #ConfabMN](https://reader036.vdocuments.mx/reader036/viewer/2022062523/53ee6ed28d7f72633d8b85ad/html5/thumbnails/99.jpg)
start collaborating with the seo team too (your new bff)
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
it will be particularly handy for technical optimization
![Page 100: Using SEO to Achieve your Content Goals by @aleyda at #ConfabMN](https://reader036.vdocuments.mx/reader036/viewer/2022062523/53ee6ed28d7f72633d8b85ad/html5/thumbnails/100.jpg)
finally, always monitor your content search performance
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
organic search
conversions
external links & shares
organic search traffic
organic search
rankings & visibility
additional tools that can help to track it
![Page 101: Using SEO to Achieve your Content Goals by @aleyda at #ConfabMN](https://reader036.vdocuments.mx/reader036/viewer/2022062523/53ee6ed28d7f72633d8b85ad/html5/thumbnails/101.jpg)
this will serve to evolve your content over time
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
it’s an iterative & incremental process
![Page 102: Using SEO to Achieve your Content Goals by @aleyda at #ConfabMN](https://reader036.vdocuments.mx/reader036/viewer/2022062523/53ee6ed28d7f72633d8b85ad/html5/thumbnails/102.jpg)
now you’re ready to use seo to achieve your content goals
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
let’s go!
![Page 103: Using SEO to Achieve your Content Goals by @aleyda at #ConfabMN](https://reader036.vdocuments.mx/reader036/viewer/2022062523/53ee6ed28d7f72633d8b85ad/html5/thumbnails/103.jpg)
you can also ask me about seo later in twitter! Just Follow me @aleyda
thanks! do you have questions?
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
![Page 104: Using SEO to Achieve your Content Goals by @aleyda at #ConfabMN](https://reader036.vdocuments.mx/reader036/viewer/2022062523/53ee6ed28d7f72633d8b85ad/html5/thumbnails/104.jpg)
https://www.flickr.com/photos/maggiew/6121978180/https://www.flickr.com/photos/gordontarpley/13442033023/
https://www.flickr.com/photos/lens-cap/6923275818/
https://www.flickr.com/photos/st3f4n/4171756453/https://www.flickr.com/photos/scottiet812/2918178633/
https://www.flickr.com/photos/cipherswarm/5405595165/https://www.flickr.com/photos/mrtopf/4074083883/
https://www.flickr.com/photos/69125796@N00/7420991330/https://www.flickr.com/photos/jdhancock/5845280258/
https://www.flickr.com/photos/lens-cap/12335354515/
https://www.flickr.com/photos/huguesndelafleche/7180733937/
https://www.flickr.com/photos/brizzlebornandbred/9175200216/
IMAGES featured UNDER CREATIVE COMMONS
http://www.flickr.com/photos/bfishadow/3591117493/
http://www.flickr.com/photos/kwl/3408969036/
https://www.flickr.com/photos/kwl/3346188435/
https://www.flickr.com/photos/han_shot_first/8065610332/
https://www.flickr.com/photos/trustypics/5416859444/
https://www.flickr.com/photos/maggiew/6121978180/https://www.flickr.com/photos/legofenris/4563478042/
http://www.flickr.com/photos/st3f4n/4482211416/
https://www.flickr.com/photos/kalexanderson/5592994934/
https://www.flickr.com/photos/matthewpaulson/7820480682/
https://www.flickr.com/photos/donsolo/2765213316/
https://www.flickr.com/photos/lens-cap/10718593294/
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics