using multimedia content
DESCRIPTION
Slideshow used to iTRANSCRIPT
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Using Multimedia ContentEric Whelan
Producer, sounddelivery
@ericwhelan
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About Us
• Small digital media training, production and consultancy company
• Work with the charity, not-for-profit and heritage and museums sector
• Our mission is to help organisations change the way the communicate and reach as many people as possible using free and cheap tools
www.sounddelivery.org.uk
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The Media – What’s Different?
• The type of media that is available to us has changed
• “Multimedia” is now used all over the web
• Even traditional media is being affected – for example, radio-friendly press releases
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What is Multimedia content?
• Audio• Video• Blogs• Photos• Social Media presence• Any kind of content that isn’t simply a single
piece of text
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What does the Content allow us to do?
• Show our supporters the good work we’re doing and where their donations are going
• Tell true stories of the lives of our beneficiaries – particularly useful for annual reports, newsletters, press releases etc
• Give a more human face to our organisations
• Multimedia content is a fantastic way to fundraise
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Who’s using Multimedia Content?
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How are they using it?
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What happened next?
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• Content was picked up by several departments of the Guardian, including Society Guardian and the Joe Public blog
• As a result, content was seen by many more people than it otherwise would have, raising awareness of the work that Carers UK do
• What do you think would have happened with these stories had they only been in text form?
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What about smaller charities?• It’s not just large charities
that are using multimedia content
• Tiny, start up organisations are also creating incredibly successful multimedia campaigns
• They are doing this by utilising free and affordable tools
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Case Study
www.colalife.org
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• Charity that campaigns for Coca-Cola to allow life-saving “aid pods” to be delivered to Africa with their cola shipments
• The pods contain vitamins, rehydration salts, supplements and more
• ColaLife have designed the aid pods themselves and have just been registered as a charity
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What kind of content are they creating?
• Videos diaries• Audio pieces• Photos• Blog entries
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Multimedia content get pride of place right on the homepage
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Why does this content work?
• Very personable, giving supporters an insight into the charity
• Makes the people behind the charity approachable, meaning people are more likely to engage with them online and spread their message
• The content is easily shareable – an important factor when it comes to getting your content noticed
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Case Study
www.childsifoundation.org
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• Organisation working in Uganda to help local children and families
• Opened up a Mother and Baby centre last year, providing support, care and even temporary placement for local families
• Supported by volunteers and donors
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Child’s i Hompage
• The entire website is built around a Wordpress blog
• This means that people working on the project can easily post updates and share any content they have created without the need for a web team
• Readers know exactly who has posted the update, creating a more direct connection with the content
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Who do you think this video was for?
• Supporters• Stakeholders• Donors• The media
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How does it help?
• Content like this (in video, photos or audio form) really shows off the work that the organisation is doing
• It also shows donors where their money has gone to.
• Being able to clearly see exactly what has been done with donations is likely to encourage donors to return and will engage new supporters
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What do you notice that’s different about the “Our Mission” page on the
website?
Why do you think it’s done this way?
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Points to Remember
• With both Child’s i & ColaLife, multimedia content is key to their online presence
• This is true of many organisations and we have started to see a shift towards the use of videos, and audio to tell stories rather than traditional text
• Always consider if you can show your story, rather than tell it
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Points to Remember
• The key to multimedia content is it’s shareability
• You can easily embed audio, video, slideshows and images into blogs, websites, on your social media presence etc
• Unless you’re speaking about a particular event, try to keep your content timeless by not mentioning dates etc
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Where to with your content?
• It’s important to remember to think of where your multimedia content can go
• It allows you to offer ready-made content for journalists. The media are screaming out for your content!
• Don’t be afraid – pick up the phone and get in touch with editors, Clare Horton especially
• Real stories will get you heard
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Questions?
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Get in Touch
Email: [email protected]: www.sounddelivery.org.uk
Twitter:@ericwhelan / @sounddelivery