using multimedia in business journalism
DESCRIPTION
Mark Tatge presents "Using Multimedia" during the annual 2012 Reynolds Business Journalism Seminars, hosted by the Donald W. Reynolds National Center for Business Journalism.For more information about free training for business journalists, please visit businessjournalism.org.TRANSCRIPT
Using multimediato enhance teaching
By Mark Tatge, Eugene S. Pulliam Distinguished Professor of Journalism, DePauw University, [email protected]
Today’s agenda
Challenges of teaching business. Understanding your audience. Knowing your audience. How multimedia advances learning. Using different multimedia
channels. Multimedia resources. Conclusions.
Professional Experience
TV broadcaster
Appeared on CNN, MSBNC, FOX, PBS, ABC network as guest commentator
Author
“A gem of a teaching text,” says Pacific Coast Business Times Publisher Henry Dubroff. “Mark Tatge has provided information hungry consumers, bloggers and working journalists with an inside look at the craft of economic reporting.”
Teaching Background
Eugene S. Pulliam Distinguished Professor at DePauw University.
Teach journalism, media studies and multimedia reporting.
Created Ohio University’s business journalism program.
Developed multimedia curriculum at OU.
Why business journalism ?
Basic curiosity. Uncertain economic times. Business reporters in
demand.
Factors on your side:
The uphill climb
Business is complicated. Few students have a background. Liberal arts - Math phobia. Time – What do I focus on
teaching?
Multimedia to rescue
Explain complex topics. Reinforce key points. Provide transitions. Spark debate. Improve learning outcomes.
Understanding your audience
The Millennials
Born after 1982: Optimists Team players Trusting, accepting of authority Rule followers Love structure Forward looking
Media Use
94% have cell phones. 56% generate own entertainment. 58% create personal content
online. 75% use social networking sites. 64% text while driving a car.
Sources: Pew Research Center, “Millennials Rising, The Next Generation,” Harrison Group survey (2007)
My Cell is My Best Friend
Most don’t use email
Multimedia speeds learning
How we process information
Perception Attention Selection Organization Integration
Photo Courtesy of Wikipedia
Source: Sweller J. , Evolution of human cognitive architecture, “The Psychology of Learning and Motivation.,” 2003
Understanding memory
Working memory – limited, can handle only small amounts of information before it has to be integrated into long term memory or lost.
Long term memory – stores accumulated knowledge. This is where learned information is stored.
Multi-channel learning
Using multiple channels can increase the effectiveness of learning outcomes provided the brain can process the information.
Power of multimedia
Ohio University graduate Jessica Beinecke uses multi-channel learning at Voice of America .
http://youtube/QPAEPDzfL7g
Ask:What message?Who is my audience? What desired outcome?
Organization still key
Organizing your class
How classes organized
Cable news, WSj.com – discussion. Blogs / discussion boards. Blackboard / Moodle – resources. TV Clips, movies – reinforce
concepts. Presentations - discussion
Typical class
20 minutes lecture 1-2 Video clips Summary Break Class discussion 10 minute lecture Recap Presentations / Group projects Walk off video
The ice breaker
http://www.youtube.com/watch?v=D2QlitH4nYY
Use video as a changeup
Lecture for 15-20 minutes. Follow up with a video. Videos change the pace.
Offer new insights.Prompt discussion.
Mergers-Smergers
Never underestimate the power of humor http://youtu.be/F1GUoQpkr
0s
Explaining complex topics.
http://www.youtube.com/watch?v=wkygXc9IM5U
Embrace social media
Social media tools
Assign homework on class blogs. Post “news” to Tumblr, Delicious or
Twitter. Require students to follow one another.
Assign topical blogs. Stocks, economic indicators, newsmakers.
Assign beats. Have students post items to Twitter .
WSJ.com
Always discuss daily news
Cable - Breaking news
Blogs – spur interaction
Help focus students on news, and post material
Ways to interact: discussion boards
Blackboard – resource tool
Use online tutorials
Finding videos
Many different search engines:www.youtube.com
www.vodpod.com
http://www.videosurf.com/
http://www.truveo.com/
http://www.bing.com/videos/browse
http://www.metacafe.com/
http://video.filestube.com/
http://www.dogpile.com/
http://www.blinkx.com/
http://video.search.yahoo.com/
Use Webcams
Have guests visit via Skype or FaceTime
http://www.youtube.com/watch?v=Y4p9Afqh_8M
Play games
Track a stock
Chart a portfolio
Predict the economy
Award prizes and points.
Seasonally Adjusted Unemployment rate
Source: U.S. Department of Labor
Online Teaching Resources
Morningstar
AAII
Yahoo Finance
Utilities
Allows you to download and save videos from the Web.
http://youtubedownload.altervista.org/
Vimeo Upload, store, play videos
Video bibliography Mergers/Smergers: http://
www.youtube.com/watch?v=F1GUoQpkr0s&feature=player_embedded Kentucky Math: http://www.youtube.com/watch?v=ntJQCpDGslU The Corporation: http://www.youtube.com/watch?v=wkygXc9IM5U Credit Default Swaps: http://www.youtube.com/watch?v=jHVnEBw93EA Hudsucker Proxy: http://
vodpod.com/search/browse?q=hudsucker+Proxy Economic Meltdown: http://
www.youtube.com/watch?v=ieQrgX9bNtg&feature=player_embedded History of The Credit Card: http://
vodpod.com/watch/2895982-frontline-secret-history-of-the-credit-card?u=mtatge&c=bizreporting
For complete listing see: http://vodpod.com/mtatge/bizreporting