Using GenerationalConsumer Values inMarketing Strategies toIncrease Conversions

Prism Digital

Using Generational Consumer Values in MarketingStrategies to Increase Conversions

Generational values drive brand loyalty, customer engagement, and customerexpectations as well. Moreover, these generational values evolve and differ,seldom overlapping between Gen Z, Millennials, Gen X, and Baby Boomers.

Just one-third of the marketers think that taking a stand on social and politicalmatters strengthens a brand’s relationship with the customers. Almost half ofthem think that it’s a gamble which can go both ways. A huge percentage doesn’thave an opinion on the matter.

More than 80% of customers believe that brands should take part in solvingsocietal problems and coming up with solutions, ultimately giving back to society.

Focusing on the values of trust and reliability is a way to increase brand relevance andmaking consumers believe that the brand is ‘just right for them.

There are three aspects to this discussion:

Do Generational Values Matter?

We have seen on multiple occasions that Gen Z especially boycotted a brand based onthe clash between their values and what the brand stands for, combining it with theaforementioned percentage of 80% of consumers wanting brands to take action, weget to know that consumers are weighing brands based on their values and they areeven willing to disengage with a brand if the values clash.

Digital Marketing companies are suggesting businesses to take a solid position anddemonstrate their values. Today, doing nothing or playing it safe is riskier than trulypresenting what your brand stands for in the world. Studies show that Gen Z isshowing increasing importance to their values. This further strengthens the argumentbecause when Gen Z takes up the workforce, they would put more emphasis on thealready elevated importance of values.

Brands will have to focus more on inclusivity and trust to tackle the increasing shifttowards a value-based mindset. Advertising strategies will have predominant aspects ofvalues such as inclusivity, trust, etc. One part of that would be to add values basedkeywords in advertising campaigns.

How To Apply Generational Values To YourMarketing Strategies?

Let’s discuss some key steps you can take to devise an authentic and value-led marketingstrategy.

Assess your mission statement.

Align your messaging with the target audience.

Build a strategy by leaning into all demographicsand audiences.

Experiment with dynamic search ads tounderstand values-led search queries.

Telephone : +971 4 596 4040 Mobile : +971 55 850 0095

Lovetto : lovetto@prism-me.com Glenice : glenice@prism-me.com