Using Email As An Effective Marketing Tool

The first thing to consider is what message are you trying to get out to your customer? Is it a new

exciting offer on a product or service? Maybe you just want to contact customers that you haven't

spoken to for a while informing them that you are still offering the products or services that they once

purchased.

After you have thought about what message you would like to get out there you must also consider

how often you want to send out your emails. You can send emails on a weekly, monthly, quarterly or

annual basis; it is recommended that you send your emails regularly. However you do not want to

send your emails so regularly that is discourages customers and they just end up deleting them

instead of reading them. Many people do not like receiving high levels of email unless they are

informative or offer them a special deal.

How many contacts do you have to email? Some business will have a figure in the hundreds and

others in the thousands. Depending on how many contacts you have to reach depends on how you

will approach you email campaign. You can of course send the emails yourself through whatever

email programme you use such as outlook express etc.... If you have a large number of contacts then

this can be a very time consuming thing to do, my advice is to contact an experienced SEO company

to manage this for you. They can manage high levels of email for you and make sure that your

message really does get across. An SEO company can also design a template for your email so that

once received your customers will automatically identify that it is from you - Good brand identification.

If you have an e-commerce website then email marketing is a must as when people order a product

from you they give you their contact details, this however must be treated with caution as there are

laws in place such as the Data Protection Act to ensure that these details are not abused and

customers can opt out of any use of their personal data. Using these contact details correctly and

Professionally you can keep good contact with all of your customers increasing your changes of

making a repeat sale and stopping them from maybe using a competitor for a future purchase. It is

also an effective way to reach potential new customers who haven't yet heard of your company or

service.

Email Marketing is a great way to keep in contact with your customers and getting them to return to

you no matter if your business is based online or not, however please treat with caution and do not

over use as you could deter more than encourage. Tips To Using Pinterest