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Using E-Mail as Part of Your Online Businessby Dan Grijzenhout

OverviewAn E-mail system is a component of a Message Management System. In this context, messages sent and received could include anything from e-mails to mobile text messages to SMS notifications and acknowledgements and more. These systems will also track statistics relating to the messages sent (such as were they received? Did they go into the receiving persons junk or primary mail accounts? Were they opened? Etc.These sorts of systems have features that allow you to link to them from external applications and databases your business entity has in place so as to send automated responses when a person opens something on your website, fills in a form on your site and asks for information, purchases something from you, and it allows them to make a monthly or periodic payment you and get notified automatically of it on completion, etc. They can even manage multiple automated Messaging Campaigns.

Systems OptionsMessage Management Systems used by large corporations such as Facebook, Amazon, Adobe, etc. will be using in-house server resident application systems built by companies such as Message Systems or Lyris and these systems are capable of handling all the scenarios I mentioned above and are able to send, receive and manage millions of messages a day in various formats. These are expensive solution and unless you are looking at sending out millions of messages per day; these systems would not be your best option.But there are a number of 3rd party operated systems that a smaller business or even a one person business could find worthy of adopting. Companies like Constant Contact, Guerilla Mail, MailChimp, SendBlaster, etc. all offer lower cost service bureau based offerings, usually provided on transaction based pricing models. There are fewer features, a few more risks, and restrictions with these types of services, but they can be utilized for a lot less money.

Final CommentsBottom line, to complete the professional presentation of your business to the public, as you start to evolve and grow, you will be needing to incorporate some form of e-mail and/or message management system into your suite of business applications. You will need to provide consistency in the structure of your messages to those in contact with you and your communications to people will need to look professional and be sent out in a timely manner only the implementation of automated message services in some form will help you achieve this. So be thinking about this and the uses to which a messaging system can be put and start to make plans for their inclusion into your future business application portfolio.

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