1. 1. Ashley Parkin
   User-Testing NOCO the Web Site
   
2. 2. What Am I Testing?
   NOCO fashion web site
   
3. 3. What Am I Looking For?
   Does the web site effectively mirror the usual professional business site (particularly fashion houses)?
   Is the social and satirical commentary within the web site strong enough?
   Can online users interact with the web site without problems?
   What kind of experience and reaction to the web site will online users have and will it be what I want for the thesis?
   
4. 4. Methodology
   Record the participant actively testing
   the prototype
   Record a face-to-face Q&A with the
   Participant discussing the prototype
   test
   
5. 5. Results (From user tests)
   Site looks professional and clean
   Easy to navigate
   The Make Your Own Negro game is attention-grabbing
   Project idea is interesting
   The company back story and objective needs more clarity and specifics
   Satiric undertones need to be more prevalent
   The contact form might not be the most effective feature for keeping track of online reaction from users
   NEGATIVES
   POSITIVES
   
6. 6. Next Steps (Prototype and Testing)
   Make more fashion pieces to add to the site
   Continue building the web sites interface and refining the copy (product descriptions, contact us, etc.)
   Create a richer back story for the companyand edit the satirical commentary for clarity and sharpness
   Improve the AS3 code and interface design on the Make Your Own Negro game
   Make the testing questions less repetitive, more focused on the EXPERIENCE and INTERACTION
   Consider either a single structure for the testing protocol or keep it flexible for each user test.