use your smartphone for good: how to make a difference online in two minutes or less presented by:...
TRANSCRIPT
Use Your Smartphone for Good: How to Make a Difference Online in Two Minutes or Less
Presented by:Lisa MaatzAAUW Vice President of Public Policy & Government Relations
Why Use Social Media for Advocacy?
• Public message.• Easy access to influencers/officials.• No cost.• Connection-building• Available 24/7 – you can fit it into your schedule!
Goals of Social Media Advocacy
• Increase visibility for a policy position.• Influence policymakers and constituents.• Recruit new activists.
Ways to Use Facebook for Advocacy
• Spread information about your issue of cause.• Share items that ask folks to take action.• Take over a politician’s page.
Example: Spread Information
Example: Spread Information
Example: Ask for Action
Example: Take Over
Ways to Use Twitter for Advocacy• Spread information about your issue or cause.
Consider using a tweetchat or a Twitter storm to broaden the reach.
• Share items that ask folks to take action.• Tweet at politicians.• Ask influencers to tweet your message.
Example: Spread Information
Example: Ask for Action• Tell Congress to restore unemployment insurance for Americans seeking
work in this economy bit.ly1gAVEHa #RenewUI• It’s time for Congress to get back to work helping Americans get back to
work bit.ly1gAVEHa #RenewUI• Why would we cut something that kept almost 2 million people from
falling into poverty? bit.ly1gAVEHa #RenewUI• For every $1 spent on unemployment benefits, $2 are pumped back into
the economy. So let’s #RenewUI bit.ly/1gAVEHa• Tell Congress to extend emergency unemployment insurance benefits!
bit.ly/1gAVEHa #RenewUI
Example: Tweet at Politicians
Example: Tweet at Politicians
Example: Influencers Share Message
Example: Influencers Share Message
Example: All. Those. Goals.
Pay Attention to Metrics & Be Strategic!• Bitly: Use to make shortened links for Facebook & Twitter and to track
clicks.• Twitter
– Twitonomy (shows retweets, favorites, reach, most influential users)– Tweriod (when to tweet)– Hootsuite (schedule tweets)
• Facebook– Use Facebook Insights (aim for at least 5% engagement rate)– Activity Log (schedule your posts)
Strategize Before You Begin!• What’s your goal?• Who is your audience?• What’s your message?• What types of content and channel(s) would work
best?
Things You Can Do RIGHT AWAY• Strategize about your goals.• Connect with AAUW on social media.• Join AAUW Action Network.
AAUW National on Social Media• Facebook.com/AAUW.national
• AAUW.Tumblr.com
• @AAUW, @AAUWPolicy
• @AAUWNational
