AAUW STRATEGIC PLANAdopted by the AAUW Board of Directors on June 27,2010

The AAUW Strategic Plan was created through an inclusive processinvolving the AAUW Board of Directors and staff. The goals, indicators ofsuccess, and strategies reflect an integrated approach to fulfilling ourmission, vision, and value promise.

This is a living, fluid document, incorporating the current best practicesfor a nonprofit organization at this time. As such, it is not dated, as currentstrategic planning has moved away from three- to five-year plans. It hasshort- and long-term strategies that will evolve over time. Specific internalmeasures for each strategy will be set by the board and staff and reviewedperiodically by every board.

The AAUW Strategic Plan is a national model. States and branches canembrace the goals and strategies, build their own plans, and determine howthey can contribute to our shared organizational success within theparameters of their own resources and communities.

AAUW 1111 Sixteenth St. NW • Washington, DC 20036 • 202/785-7700 • 800/326-AAUW • connectOaauw.org

AAUW STRATEGIC PLAN

MISSIONAAUW advances equity for women and girls through advocacy, education, philanthropy, andresearch.

VALUE PROMISEBy joining AAUW, you belong to a community that breaks through educational and economicbarriers so that all women have a fair chance.

VISION STATEMENTAAUW will be a powerful advocate and visible leader in equity and education through research,philanthropy, and measurable change in critical areas impacting the lives of women and girls.

^AAUW 1111 Sixteenth St. NW • Washington, DC 20036 • 202/785-7700 • 800/326-AAUW • connectraaauw.org

AAUW STRATEGIC PLAN

GOAL #1:AAUW will be highly regarded for our commitment to exemplary member relations, duesvalue, and resulting member satisfaction.

GOAL #2:AAUW will amplify our advocacy voice to achieve educational and economic equity for allwomen and girls.

GOAL #3:AAUW will engage and motivate leaders in our schools, workplaces, and communities tobreak through educational and economic barriers affecting women and girls.

GOAL U:AAUW will target our philanthropic efforts to support programs that provide women andgirls with opportunities for a lifetime of success.

GOAL #5:AAUW will have a sound fiscal strategy and dedicated stewardship to meet current andprojected needs, address challenges, and capitalize on opportunities.

-' AAUW 1111 Sixteenth St. NW • Washington. DC 20036 • 202/785-7700 • 800/326-AAUW • connectraaauw.org

AAUW STRATEGIC PLAN

GOAL #1:AAUW will be highly regarded for our commitment to exemplary member relations, duesvalue, and resulting member satisfaction.

INDICATORS OF SUCCESS:

1 AAUWs diverse membership includes women and men of all ages and lifestyles' and keeps AAUW vital at all levels of engagement.

O People who join AAUW stay connected because AAUW membership is defined by^ demographics, interest, education, and expectation of membership.

0 Members and donors contribute to AAUW through time, talent, and philanthropy.

STRATEGIESAAUW expands our identity as the leading national organization for advocates ofwomen's equity.

AAUW commits to and supports a thriving grassroots membership structure.

AAUW invests in social and new media outreach vehicles for recruitment,retention, and organizational visibility.

AAUW members and donors receive valuable, meaningful, and practicalbenefits.

^AAUW 1111 Sixteenth St. NW • Washington, DC 20036 • 202/785-7700 • 800/326-AAUW • connectraaauw.org

AAUW STRATEGIC PLAN

GOAL #2:AAUW will amplify our advocacy voice to achieve educational and economic equity for allwomen and girls.

INDICATORS OF SUCCESS:

1 AAUW consistently selects contemporary, high-impact areas for the PublicPolicy Program on matters affecting the lives of women and girls.

O AAUW is sought out for our research, technical assistance, coalitions, andfunding in support of these high-impact areas.

0 AAUW reviews and tracks progress in high-impact policy areas on anannual basis and over time.

STRATEGIESAAUW engages in ongoing legislative, regulatory, and grassroots advocacy thatresults in public policies, research, and community awareness that improve thelives of women and girls.

AAUW works with coalition partners and stakeholders, inspiring andsupporting them to take meaningful action in matters affecting equity andeducation forwomen.

AAUW conducts research that may provide evidence-based data for policy andadvocacy programmatic activities that promote equity and equal opportunity forwomen in all areas of society.

'AAUW 1111 Sixteenth St. NW • Washington. DC 20036 • 202/785-7700 • 800/326-AAUW • connectSaauw.org

AAUW STRATEGIC PLAN

GOAL #3:AAUW will engage and motivate leaders in our schools, workplaces, and communities tobreak through educational and economic barriers affecting women and girls.

INDICATORS OF SUCCESS:

1 AAUWs leadership connects a wide range of programs focused onmembers and donors and on policy makers, employers, and educators.

0 AAUW addresses contemporary and high-impact areas.

0 The long-term effects of AAUW programming are increased membership,branch engagement, giving, and philanthropy.

STRATEGIES• AAUW provides and publicizes a continuum of creative and innovative mission-

based programming that engages and motivates women and girls, members,and donors to seek leadership and professional growth.

• AAUW provides continuous learning that inspires members, donors, and othersto service, action, philanthropy, and leadership.

• AAUW ensures the evolution of mission-based programs as successes andchallenges arise.

• AAUW works with other organizations to develop a greater capacity for meetingour mission-based programming goals.

?AAUW 1111 Sixteenth St. NW • Washington. DC 20036 • 202/785-7700 • 800/326-AAUW • connectraaauw.org

AAUW STRATEGIC PLAN

GOAL U:AAUW will target our philanthropic efforts to support programs that provide women andgirls with opportunities for a lifetime of success.

INDICATORS OF SUCCESS:

1 AAUW becomes known for our fundraising and philanthropy and the impactour giving has on the issues critical to AAUW's mission.

0 AAUW is distinguished from other women's organizations because, inaddition to advocacy, membership, and programs, we have thephilanthropic means to break through barriers.

0 AAUW educates and inspires women about their own economic power andhow to use philanthropy to advance AAUW's mission.

STRATEGIESAAUW raises and distributes funds for educational fellowships, grants, andprogramming to support advocacy, research, leadership development, andprograms that break through educational and economic barriers affectingwomen.

AAUW strategically targets and supports new directions in research on womenand girls.

AAUW is the trusted beneficiary of choice for giving from members, donors,partners, and other funding sources.

- AAUW 1111 Sixteenth St. NW • Washington. DC 20036 • 202/785-7700 • 800/326-AAUW • connectraaauw.org

AAUW STRATEGIC PLAN

GOAL #5:AAUW will have a sound fiscal strategy and dedicated stewardship to meet current andprojected needs, address challenges, and capitalize on opportunities.

INDICATORS OF SUCCESS:

1 AAUW financial resources are effectively managed, additional resourcesare identified to further the mission, and return on investment is assessedrelative to mission goals.

0 AAUW board service attracts diverse, influential leadership from across abroad spectrum.

0 AAUW attracts and retains a high-caliber professional team and is anonprofit employer of choice.

STRATEGIES• AAUW cultivates support and utilizes internal and external resources to identify

and respond to the opportunities and barriers of tomorrow.

• AAUW exercises the highest level of fiduciary care in all operations.

• AAUW practices transparency and accountability and encourages sharedownership of our organizational mission and goals.

• AAUW develops and implements association and management best practices.

* AAUW 1111 Sixteenth St. NW • Washington, DC 20036 • 202/785-7700 • 800/326-AAUW • connectraaauw.org