upscale emulation
TRANSCRIPT
Upscale EmulationThe beautiful silent killer: are celebrity endorsements hindering our children's
mental health and body image? Can this be mitigated?
Photo Credit: Fabio Tiéri, FlickrBy: Tyler Morrison
“80 percent of all 10- year-old, American girls have been on a
diet” (Gross 1)
Photo Credit: Barry Kidd & Steve Pigott, Flickr
Snob Appeal Celebrity Endorsements Sex Sell
Photo Credit: Hanna P., Flickr
“endorsments have indicated that sales for some brands increased up to 20% upon
commencing an endorsement deal” (Crutchfield 1)
Photo Credit: Money, Flickr
Photo Credit: Justin Hambleton, Flickr
Making money is more important then being real; and its costing the young
generation.
“Everyone huddled in a cyber-cocoon … a culture of home based iDistraction
(Kupnik)
Photo Credit: Stefan Ansorge, Flickr
“celebrity advertisments, models, TV and movies, in which
bodies are air-brushed and preteens are used in adult advertisments without the
“burden” of body fat or wrinkles… and you can see how
difficult it is for your teen to maintain a balanced and healthy
body image” (Gross 1)
Photo Credit: Neil Moralee, Flickr
“Some companies have their stock increase .25% on the
day the deal (celebrity endorsement) was
announced” (Crutchfield 1)
Parents need to be more aware of the pitfalls of social networking sites (SNSs) and actively engage with young people in making it a safer and enjoyable experience for them. Parents should consider frequent use of SNSs as a possible indicator of, or risk for, mental health problems
among children (Payne 5)
Photo Credit: Giordano, Z, Flickr
“teens who are on social media for more than two hours a day, a full one-quarter of students in the study, report poor self-
rated mental health, psychological distress, suicidal ideation or unmet need
for mental health support” (Payne, 2) Photo Credit: tristonlaned, Flickr
What Can We Do
Photo Credit: Carol Joy, Flickr
Photo Credit: Gabe Gioffre, Flickr
Be there for teens either as a parent or a guide
Don’t underestimate the importance of parental influence as an inoculation
against peer group pressure and celebrity socialization. The values that you have instilled in your child while she is young can and will support her during her teen
years. (Gross 3)
Be empathetic
Communicate with (the) child through active listening in a non-defensive
way regularly, and you will create a safe space in which your child can tell
you how she (he) feels and how she (he) is doing. (Gross 4)
Photo Credit: Allyde Winters
Be what you want to see
If you are a parent who is influenced by celebrity and obsessed with body
image and your weight, you will set a poor example of health, both
emotionally and physically, for your teen. (Gross 5)
Photo Credit: Avery Carlton, Flickr
Reach out to others
Photo Credit: eigi11, Flickr
Teaching knowledge on registering endorsements
Photo Credit: Susana Fernandez
Understand when you're being lured
Stand for not being drawn into celebrity marketing. The famous
faces that adorn ads ranging from cars to makeup are there to draw
your emotional reactions (Krauss 3)
Photo Credit: Thiago Lopes
Turn off your emotions
Our impulse purchases are usually the ones that get us into
trouble. Make your buying decisions on solid, objective
grounds. (Krauss 4)
Photo Credit: parkyson, Flickr
Do your research
Online retail sites can serve as terrific ways to make wise purchases, especially
if they provide consumer ratings of products you plan to buy. Read their
advice carefully. (Krauss 5)Photo Credit: espinozr, Flickr
ReferencesGross, G. Celebrity Influence On Your Teen’s Body Image. Huffington Post. 2016. Retrieved from
http://www.huffingtonpost.com/dr-gail-gross/celebrity-influence-on-your-teens-body-
image_b_7233856.html
Crutchfield, D. Celebrity Endorsements Still Push Product. Advertising Age. 2010. Retrieved from
http://adage.com/article/cmo-strategy/marketing-celebrity-endorsements-push-product/146023/
Krauss, S. The lure of celebrity endorsements. Psychology Today. 2011. Retrieved
from https://www.psychologytoday.com/blog/fulfillment-any-age/201104/the-lure-celebrity-
endorsements
Film 240, Module 01 Lecture 02. Media Effects. 2016. Retrieved from
https://onq.queensu.ca/d2l/le/content/71613/viewContent/861574/View
Film 240, Module 02 Lecture 01. Analyzing Adverts. 2016. Retrieved from
https://onq.queensu.ca/d2l/le/content/71613/viewContent/861574/View
Payne, E. Teens' poor mental health linked to social media use. Ottawa Citizen. 2015. Retrieved
from http://search.proquest.com.proxy.queensu.ca/docview/1702249271?accountid=6180