T. R. SUNDERMobile: 9902455224 ~ Email:trsunder67@gmail.com

RETAIL MANAGEMENT PROFESSIONAL OVERVIEW

Results-driven, customer centred manager with 18+ years of experience in store management / operations and supervisory positions. Core skill areas include

CAREER SKETCH

July-2015-Till Date – Furniturewalla (FW)

Furniturewalla is into high end furniture business having it corporate office in Mumbai. As a Business Manager I handle the Hyderabad showroom operations. They have four showrooms across pan India dealing with imported furniture from Malaysia. Apart from furniture they also have artefacts & accessories.

August-2014-June-2015–Working as Freelance Consultant for some of the retail organization.

July ’09 – July-2014 –Maya Organic India Pvt. Ltd., (MOIPL)

Maya Organic is a social enterprise that helps create sustainable livelihoods for informal sector workers by providing the required infrastructure, training, design and marketing support that enable them to produce high-quality marketable products. Our main verticals were solid wood furniture, lacware toys and educational aids. Was Warehouse & Logistics Manager in the furniture division.

Warehouse & Logistics Manager I was responsible for the smooth operations of the organisation & accountable for

Right from production unit ensure that products reach the warehouse & then despatched to the customers based on the order

Handling transportation schedule for customer delivery Post Sales Service Rework of Products Management of inventory control for both toys & furniture Periodical training organised for staff for assembling the new products Setting up the process for front-end & backend operations Post Sales Service Rework of Products Analyse customer feedback for improving service quality on ongoing basis Handling replacement activities for damaged goods during transportation, design problem, rough

finish, defects, wrong stain etc. Motivating teams in surpassing their performance standards

Customer Management Performance Management Buyer Behaviour/Awareness Business Development Strategic Planning Retail OperationsMarket Research Product Launch Inventory Control/ ShrinkageTeam Management Distribution Management Client Relationship/Loyalty Programmes Visual Merchandise Displays Staff Training/Mentoring Sales /Brand/ In-Store Promotions

Remains on the cutting edge, driving new business dealers and establishing strategic partnership to increase the revenue.

A proactive leader and planner with expertise in strategic planning and market planning with skills in targeted marketing.

Exceptionally well organised with track record that demonstrates self-motivation, creativity and initiative to achieve both personal and corporate goals.

Adept in managing overall profitability of operations and accountable for strategic utilization of available resources to achieve organizational objectives.

Experience in organizing various promotional activities/ events and escalating business, profitability and market coverage.

Proficient at providing value added customer service by resolving customer issues. Strong organizer, motivator, team player and a decisive leader with successful track record in

directing from original concept through implementation to handle diverse market dynamics. Respected, trusted manager who upholds highest ethical standards

Generating monthly & Daily Report for all the dispatches & complaints

Apr ‘96 – June ‘09 - Associated with Westside-A TATA Enterprise (formerly M/s. Little Woods International)

- Joined as Executive - Sales and through a series of promotions rose to post of Area Manager – Operations, Bangalore in span of 12 years

- Handled around 10 stores with sales turnover of Rs. 200 crores.

Retail Operations Opening & setting up of new stores in terms of right from staff recruitment, training, store layout, display

visual merchandising, etc. I have been responsible for opening 8 stores across India & ensure smooth functioning of the stores.

Assisting in formulating business plan for retailing activities & development in consultation with top management for organizational development. Responsible for managing 5 stores in Delhi, 3 in Bangalore, 1 in Chennai & 1 in Mysore.

Managing overall responsibility of Site Selection, Vendor Identification, Inventory turnover, Monitoring New Product Introduction including designing, fit, conceptualisation, visual merchandising, managing product life cycle, etc.

Business Development Directed & involved in achieving more than 100% sales goal by practicing best performance method

within region. Forum store has achieved the no 1 position since 2004 to till day. Monitoring sales of products; enhancing the market share, improving business and overall profitability. Increasing the footfall and the conversion by organizing activities with the marketing team, taking care of

the visual merchandising. Analysing strategies for competition in terms of Brand Perception, Pricing, New Product Launches and

Promotional Activities. Created Brand awareness among the customers as Westside is one of the best brands with good

quality & average pricing. Keep a continuous watch on Cash flow/ Inventory turnover to prevent any loss that incurs through

shop lifting & shrinkages to the organisation.

Commercial Operations Managing the bank/ credit & cash flows & maintaining the up-to-date records Tracking & ensuring the right data in the various weekly & monthly reports shared with the Top

management. Renewing contracts of security/ House-keeping agencies track their attendance and sign off on payroll as

per the contract under various statutory provisions pertaining to store. Managing Inventory control & Inventory turnover effectively. Was responsible for Budget preparation for Bangalore/ Mysore/ Chennai stores. Liaising with Labour department, Weights & Measures, Electricity Board, Telecom Official, Sales Tax, Income

Tax, etc.

Client Servicing Identifying & networking with prospective clients through loyalty programme called Club West. Loyalty members were intimated about any sales promotion/ season promotion happening in the store well

in advance who contributed to the growth of profitability. Mapping clients’ requirements, providing advisory services to selection of right products and Successful in addressing/ resolving customer complaints amicably.

Team Management Hired, mentored, trained & retained team of supervisors and team associates. Well managed employee relations & HR issues. Planned & set goals; coached and counselled employees and served as liaison between top managements &

host stores. Monitoring the performance of team members to ensure efficiency in process operations and meeting of

individual/team & store targets. Creating and sustaining a dynamic environment that fosters development opportunities and motivates high

performance amongst team. Planned & delivered training sessions in joint effort with Head Office Training Dept and fixed problems with

Sales Training Module. Successfully identified people skills & shown way for them to grow to the higher levels thus reducing the

attrition level at the middle management levels.

Highlights:

Effectively exceeded more than the budgets till 2006-07 from the date of joining. Instrumental in identifying products for shop in shop concept which can bring more revenue to the stores

with less space utility.

The Accountabilities:

Ensured monitoring CFTS (Customer Feed Back Tracking Forms) at frequent intervals and took corrective measures to improve the overall service levels.

Managed the Corporate Sales in the form of GIFT VOUCHERS to enhance overall business to companies like HSBC, Citi Bank NA, SCB, TCS, Tata BP Solar, Tavant Technologies, Voltas etc. In year 2006-07, Bangalore Stores has sold Gift Vouchers worth Rs. 40 lakhs & in 2007-08; Gift Vouchers sold worth Rs. 55 lakhs.

Received Appreciations for achievement of targets during Seasonal & Festival Promotions for the branch.

Got Appreciations for achieving highest sales on a single day & in a month and maintaining the inventory levels below the norms & pilferage to the bare minimum.

M/s. Hot Breads, Bangalore Manager / In-charge of the Store Mar ’94 – Mar ‘96

SCHOLASTICS

BA - From Madras University Certification course in Retail Management from IIM, Bangalore in 2006.