updated brands lesson

7/27/2019 Updated Brands Lesson

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Please be seated in the groups you wereworking with last lesson.

You have roughly 20 mins to carry on working on a rough storyboard for a TV advert for the brand. the mock-up design of a print advert (for a magazine or billboard) for

the brand. a new slogan to go with the brand. a description of the brand identity.

We will then be evaluating your work and feeding back

Creating an ad campaign for a new perfume brand


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Criteria for success:1.As a group, taking turns, explainyour storyboard

for a TV advert, the mock-up design of a printadvert, a new slogan and a description of the brand

identity.

2.Has your group attempted all elements of the task?

3.How convincing is your idea? Do you think your

product would sell?4. Have you defined your audience? Have you aimed

your campaign at your audience?


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Brands


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Lesson Objectives

1.To learn about brand identity and howcan be used to persuade customers to b

products.

2.To consider what makes an effectivebrand name and brand logo.


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Starter task:

Hands up! Name that logo!


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A product or manufacturer: a name, usually a trademark, of a product ormanufacturer, or the product identified by this name.

A recognisable type.

Brands build up a good reputationso that customers will be loyal to them

andtrust them. A brand differentiates its product from competitors.

When a company achieves brand status it has usually become successful.

Brand identity is associated with the way that people feelabout a product.

What is a brand?


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Looking at imagery in the logo of the brand Unile

what products do you think Unilever make/sell?


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Unileveris an Anglo Dutch

multinationalconsumer

goodscompany. Its products inclu

foods, beverages, cleaning

agentsand personal care products

the world's third-largest consumer

goods company measured by 201

revenues (after Procter &Gambleand Nestl). One of the ol

multinational companies, it current

has operations in over 100 countri

Brand identity: How y

consumer to perceive yo

your brand. Comp

advertisers to try to b

between the brand im

brand identity.
http://en.wikipedia.org/wiki/Multinational_corporationhttp://en.wikipedia.org/wiki/Fast_moving_consumer_goodshttp://en.wikipedia.org/wiki/Fast_moving_consumer_goodshttp://en.wikipedia.org/wiki/Cleaning_agenthttp://en.wikipedia.org/wiki/Cleaning_agenthttp://en.wikipedia.org/wiki/Personal_care_productshttp://en.wikipedia.org/wiki/Procter_&_Gamblehttp://en.wikipedia.org/wiki/Procter_&_Gamblehttp://en.wikipedia.org/wiki/Nestl%C3%A9http://en.wikipedia.org/wiki/Nestl%C3%A9http://en.wikipedia.org/wiki/Procter_&_Gamblehttp://en.wikipedia.org/wiki/Procter_&_Gamblehttp://en.wikipedia.org/wiki/Personal_care_productshttp://en.wikipedia.org/wiki/Cleaning_agenthttp://en.wikipedia.org/wiki/Cleaning_agenthttp://en.wikipedia.org/wiki/Fast_moving_consumer_goodshttp://en.wikipedia.org/wiki/Fast_moving_consumer_goodshttp://en.wikipedia.org/wiki/Multinational_corporation


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Some of the products Unilever sellTask (3 mins): On your hand out write the product nextt

the iconthat represents it.


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When a brand name can go wrong!Can you think of any others

brands which are identified as

having a poor reputation?


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The worlds most valuable brands 2013(reports business news and financial information)

B d id tit


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Brand identity

Case Study: AppleHistory: Founded in 1977, manufacturing personal computers.Apple has led the way with its innovative software and cutting edge

technology. From the 1980s, Apple has designed and manufacturedcommunication devices leading to the iPhone, iPod and iPad. It has a growingloyal customer base.

What does the Apple brand identity stand for? Innovative products. Application of ground-breaking technology.

High quality, good looking products (design focused)that are well made and superior to their rivals. The symbol / logo that represents the company is

instantly recognisable. Customers buy Apple products because they want to

be associated with high quality and innovative

technology.


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What do you think the apple logo

stands for?

Is it an effective logo?

Yes or no (and why)? What is customerand how does a promote this?

1 Th N t C t 1976 1976


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1. The Newton Crest: 1976-1976Not surprisingly, the above logo only lasted a year beforeSteve Jobs commissioned graphic designer Rob Janoff tocome up with something a little bit more modern. Janoffseventual design would go on to become one of the mosticonic and recognisable corporate logos in history.

2. The Rainbow Logo: 1976-1998 TApple logo was originally implementedwould know that it represented an apptomato. It also lent itself to a nerdy pla(bite/byte), a fitting reference for a tecfor the rainbow stripes of the logo, Strumoured to have insisted on using a

a means to humanise the company.

3.The Monochrome Logo: 1998 Pre

Steve Jobs experimented with larger lo

logos more prominent. If the shape of was universally recognisable, why not

where people could see it?Apple began placing sizeable and Mono

logos on its products in all sorts of placproducts. This trend, continues to this


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Task: On your own

1. Using your hand out and pens/pencils,create a new brand of shampoo. I amhappy for you to use the computers forresearch but be careful about time.

2. Create an effective name for you brandand design a logo.

3. In order to get some feedback, yoursheet will be passed on and peerassessed before the end of the lesson forWWW+EBI!


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Home work: (to be written down in your journals)

Complete some independent research in your books by anthe following questions which will help you in your controlledassessment.

1.Why is brand identity so important in building a reputationof a pr

2. Discuss the benefitsand drawbacks ofbranding a product, with e

Websites to help you:http://vicbrand.com/detail/what+are+the+disadvantages+of+brantml

http://www.technologystudent.com/prddes1/brand1.html
http://vicbrand.com/detail/what+are+the+disadvantages+of+branding/3472.htmlhttp://vicbrand.com/detail/what+are+the+disadvantages+of+branding/3472.htmlhttp://www.technologystudent.com/prddes1/brand1.htmlhttp://www.technologystudent.com/prddes1/brand1.htmlhttp://www.technologystudent.com/prddes1/brand1.htmlhttp://vicbrand.com/detail/what+are+the+disadvantages+of+branding/3472.htmlhttp://vicbrand.com/detail/what+are+the+disadvantages+of+branding/3472.htmlhttp://vicbrand.com/detail/what+are+the+disadvantages+of+branding/3472.htmlhttp://vicbrand.com/detail/what+are+the+disadvantages+of+branding/3472.html

updated brands lesson

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