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STARTER TASK

FOLLOWING ON FROM REVISION HOMEWORK… ADVERTISING POP Q

• EACH TABLE IS TEAM (WITH A TEAM NAME).

• QUIZ SHEET PER TEAM.

• ROUNDS: AUDIENCE CATEGORY, IMAGES ROUND, SHOT TYPES ROTERMINOLOGY CATEGORY.

• TOTAL OF 24 POINTS.

2

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IMAGE ROUND…

1. Name the institution whose logo this is…

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2. WHOSE LOGO IS THIS?

What do the company do? (total 2 points)

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3. NAME THE LOGO

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LO’S-• REFRESH ADVERTISING KNOWLEDGE (QUIZ).• INTRODUCING THE PRODUCT, HISTORY OF THE BRAND

THAT WE WILL BE CONSIDERING FOR YOUR CONTROLL

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THE PRODUCT WE WILL BE LOO ACROSS TWO ADVERTISING PLA

IS… In 2011, beloved (or reviled) Marmite was banned Denmark under food safety laws because it wafortified with added vitamins.One Yorkshire born ex-pat living in DenmarkTelegraph :“ They don't like it because it's foreign. But if thewant to take my Marmite off me they'll have to wrenchit from my cold dead hands."

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MARMITE: A HISTORY…

HOW DID MARMITE COME ABOUT?• WAS DISCOVERED BY ACCIDENT BY A GERMAN SCIENTIST ( JUSTUS LIEBIG ) WHO FOUND THAT BREW

CONCENTRATED, BOTTLED AND EATEN - MARMITE RESEMBLED MEAT EXTRACT BUT WAS IN FACT VETHE BEER BREWING PROCESS).

HOW OLD IS IT AND WHAT IS IN IT?• IN 1902THE MARMITE FOOD COMPANY WAS FOUNDED IN BURTON-ON-TRENT, STAFFORDSHIRE, WHER

READILY AVAILABLE FROM THE TOWN'S BREWERS. THE ORIGINAL RECIPE CONTAINED SALT, SPICES A VITAMIN B12, THIAMIN AND RIBOFLAVIN - VITAMINS WHICH OCCUR NATURALLY IN SOME FOODS - WECONCENTRATIONS.

WHO OWNS THE BRAND MARMITE?

IN 1990, MARMITE LTD WAS BOUGHT BY CPC LTD (NOW NAMED BEST FOODS INC). MERGED WITH UNILEVNOW A TRADEMARK OWNED BY UNILEVER.

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THE NAME OF THE BRAND AND HISTORY OF THE PACKAGING… • THE NAME COMES FROM THE NAME OF A FRENCH CASSEROLE DISH CALLED A MARM

(PRONOUNCED MARMEET) A POPULAR FISH STEW. EVER SINCE THE 1920S THE RED ANLABEL ON THE JAR HAS HAD A PICTURE OF A MARMITE STEW ON IT.

• TODAY MARMITE IS A NUTRITIOUS, BLACK, TASTY, SAVOURY SPREAD ENJOYABLE ON

BREAD OR EVEN AS A COOKING INGREDIENT. AND COMES IN A DISTINCTIVE BLACK YELLOW LID.

ONE OF THE UNIQUE HISTORICAL SELLING POINTS• MARMITE HAS BEEN DEEMED HEALTHY BY NUTRITIONISTS AND PLAYS A USEFUL PAR

PEOPLE'S DIETS. IT IS INCREDIBLY USEFUL FOR OLDER PEOPLE WHO ARE SHORT IN V AND FULL OF FOLIC ACID, MANY YOUNG WOMEN OF CHILD-BEARING AGE ARE DEFI

ACID.• HAS BEEN USED AS A DIETARY SUPPLEMENT IN SOLDIERS' RATIONS IN BOTH WW1 AN

1999 THE COMPANY SENT EXTRA SUPPLIES TO HOMESICK BRITISH PEACEKEEPING TRKOSOVO.

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‘Love it or hate it’ Advert from 2003

http://www.dailymotion.com/video/xfht6g_pub-lifeguard-unilever-2-lifeguardzone_fun

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Kissing couple ‘Love it or hate it’ Advert from 2003

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What do you notice about the slogan?

Mini task (5 mins): Put yourselves in the role of a Copywriterin an Advertising agency… • As a table come up with a new slogan for marmite.•

You will need to play on the advertising style of humour.• You may wish to consider puns and other language

devices.• Write your best attempt down to share with the group.

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Advert from 1997

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Marmite ‘squeezy ’ adverts (Print, 2006)

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MAIN TASK:In groups you are to act as the creative team for an ad agency and comeup with an idea (story board) for a new TV ad for Marmite.

As well as this you will be creating a draft of a print advert (this can bedone on computer but will need to be emailed to me if so).Things to consider:• Working together as a group to a time limit• The love it or hate it campaign and how you might or might not

incorporate into your campaign?• The age and reputation of the brand.• The audience you are attracting (who buys Marmite?).

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2013 ADVERT WE WILL BE ANALYSING FOR THE CONTROLLED ASSESSMENT…

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http://www.theguardian.com/media/2002/jan/04/advertising.foodanddrinhttp://www.bbc.co.uk/news/uk-13541148

• Using the above websites create abrief factsheet about the history ofmarmite as a product.

• Include any facts you findinteresting.

• Write up in books or on thecomputer. If completed oncomputer print out and bring out toWed lesson after half term.

HOMEWORKhttp://www.unilever.co.uk/brands-in-action/detail/Marmite/293688/