[update 6] world cup 2014: battle of the brands
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Which brand will win on exposure during the 2014 FIFA World Cup in Brazil? Adidas expects to earn $2.5 billion from the soccer division as a result of their sponsorship. It's no wonder then that companies "fight tooth and nail" to sponsor national teams. In the quest for as much exposure as possible, brands devote millions of dollars (and hours) into their marketing efforts around the tournament. We're following this multimillion dollar creative combat with our own game: The Battle of the Brands. After each round, we'll update our bracket to reflect the logos making it through to the next crusade with their winning team. Follow along to see which brand's investment wins the biggest reward: exposure to the world's eyeballs.TRANSCRIPT
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