up as a service 20120217 v2

© 2012 IBM Corporation

IBM University Programs World Wide (IBM UP)

Towards University Programs (UP) as a service

Dr. Jim Spohrer, [email protected] Champion and Director IBM UPwardUniversity Programs worldwide, accelerating regional developmentFebruary 17th, 2012 (for Intel)IBM Almaden Research Center, San Jose, CA© IBM 2012

Working Together to Build a Smarter Planet

© 2012 BM CorporationIBM University Programs World Wide (IBM UP)

Today’s Talk: Chris Ramming (Intel) suggested topics

How and why your staff is structured into 10 people who simultaneously own a technical theme, a region, and some internal business unit relationships

How you were leveraging near-retirees to keep the IBM flame alive at universities during their second career

Various kinds of hiring pipeline and entrepreneurial activities

How your grant programs and solicitations are launched

How you were generally changing IBM’s academic interface to be more holistic than it used to be, and why this approach is better than the situation 3 years ago

Seven preliminary slides as context


IBM operates in 170 countries around the globe

IBM has 426,000 employees worldwide 2011 Financials

Revenue - $ 106.9B Net Income - $ 15.9B EPS - $ 13.44 Net Cash - $16.6B

22% of IBM’s revenue in Growth Market countries; growing at 11% in 2011

Number 1 in patent generation for 19 consecutive years ; 6,180 US patents awarded in 2011

More than 40% of IBM’s workforce conducts business away from an office

5 Nobel Laureates

9 time winner of the President’s National Medal of Technology & Innovation - latest award for Blue Gene Supercomputer

“Let’s Build a Smarter Planet"

The Smartest Machine On Earth

100 Years of Business & Innovation in 2011

IBM’s Leadership Changes

55% of IBM’s Workforce is New to the company in the last 5 years


Who We Are: Sampling of Our Regional Leads

Region Contact Name

Africa Sean Mclean

Australia Jay Hannon

ASEAN Seow Khun Lum

Canada Stephen Peregut

China Jean Li

Egypt Hisham El-Shishiney

EMEA Diem Ho

GCG Wang Hao

India Bhooshan Kelkar

Japan Kohzoh Kitamura

Latin America Juan Duran

Middle East Andrea Emiliiani

Nordics Jyrki Koskinen

Russia Sergey Belov

Turkey Jale Akyel


Our History: Over 60 Years of Collaborations

1945: IBM Research born in cooperation w/

Columbia University

1951: PhD

Fellowship Program launched

1997: First ACM Int’l Collegiate Programming Contest (ACM

ICPC) held

2002: Virtual Computing Lab Initiative ( VCL ) created at NC

State

1990: First Center For Advanced Studies

( CAS ) opens in Toronto CA

2003: IBM and leading universities

pioneer the discipline of Services Science,

Management & Engineering ( SSME )

2008: Award programs

innovated with introduction of

Named Awards for outstanding achievers

2007: IBM, RPI and State of NY form CCNI ; A $100M public-

private partnership

2009: IBM Cloud Academy launched as a

forum for Higher Educ to create &

share cloud based

technologies

1945

2011

1983: Faculty Award

Program launched

1980

1993: Shared Univ Research

( SUR ) Program launched

2004: Launch of the Academic Initiative ( AI ) providing free

IBM SW to the academic community

2006: Open Collaborative

Research ( OCR ) award program

launched


Our Vision: Educational Continuum for Individuals & Institutions

6

Any Device Learning

TECHNOLOGY IMMERSION

PERSONAL LEARNING PATHSStudent-Centered Processes

KNOWLEDGE SKILLSLearning Communities

GLOBAL INTEGRATIONServices Specialization

ECONOMIC ALIGNMENTSystemic View of Education

Intelligent• Aligned Data• Outcomes Insight

Instrumented• Student-centric• Integrated Assessment

Interconnected• Shared Services• Interoperable Processes

ContinuingEducation

HigherEducation

SecondarySchool

PrimarySchool

Talent:Workforce

Skills

Individual Learning Continuum TheEducationalContinuum

Institutio

ns Learning Contin

uum

Infrastructure:Economics

Sustainability

Individuals/people/talent/disciplines

Institutions/planet/infrastructure/systems


Our Vision

“At IBM our vision is that both individuals and institutions are on a journey of increasing capabilities. For IBM, the key is to find college graduates who are T-shaped, multidisciplinary, team-oriented, real-world problem-solvers, and who are also informed global citizens. We want lifelong learners, ready to hit the ground running, and work other IBMers, partners, and customers to build a Smarter Planet that is more instrumented, interconnected, and intelligent.”

“The best way to predict the future is to inspire the next generation of students to invent it.”

“The future is already here in university research centers, it is just not yet well-distributed in the rest of society.”

“We are at the dawn of the age of Smart Computing: Watson technology is ushering in a new age of computing, in which people will have ‘cognitive bulldozers’ to help them do BIG DATA information work.”


IBM University Programs:What We Do: The “6 R’s” (not to be confused with 3 R’s)

1. ResearchResearch awards focus on grand challenge problems and big betshttps://www.ibm.com/developerworks/university/research

2. ReadinessAccess to IBM tools, methods, and course materials to develop skillshttps://www.ibm.com/developerworks/university/academicinitiative

3. RecruitingInternships and full-time positions working to build a smarter planethttp://www.ibm.com/jobs

4. RevenueImprove performance, the university as a complex enterprise (city within city)http://www.ibm.com/services/us/gbs/bus/html/bcs_education.html

5. ResponsibilityCommunity service provides access to IBMers expertise/resourceshttp://www.ibm.com/ibm/ibmgives/

6. RegionsRegional innovation ecosystems – incubators, entrepreneurship, jobshttp://www.ibm.com/ibm/governmentalprograms/innovissue.html

http://www.ibm.com/services/us/gbs/bus/html/bcs_education.html

http://www.ibm.com/services/us/gbs/bus/html/bcs_education.html


UP as a Service

Most institutions & functions interact with universities– Talent (Recruiting)– Innovation Trends (Research)– Customer (Revenue)

Types of programs– Student-oriented programs

• Challenges & institutional review boards– Faculty-oriented programs

• Challenges & institutional review boards– Administration & facilities-oriented programs

• Challenges & institutional review boards– Incubator-oriented programs

• Challenges & institutional review boards


Short answers

How and why your staff is structured into 10 people who simultaneously own a technical theme, a region, and some internal business unit relationships

– Many internal & external customers to service– Career vitality for employees

How you were leveraging near-retirees to keep the IBM flame alive at universities during their second career– Demographics & encore careers

Various kinds of hiring pipeline and entrepreneurial activities– Capstones, interns, PhD Fellowships– Smart Camp & Global Entrepreneurs Program

How your grant programs and solicitations are launched– Internal announcements to regions & nominations DB population begin– Review teams rate & select; three tiers of funding; measures of success

How you were generally changing IBM’s academic interface to be more holistic than it used to be, and why this approach is better than the situation 3 years ago

– Smarter Planet, Analytics & Service Science


Team Members

PrimaryResponsibilities

IBM OrganizationalAlignment

GeographicAlignment

Smarter City Alignment(US Only)

Industry Alignments(Indicates IBM Research Focal Pt)

Bruce Bassett GMU Global CoordinatorUSC CoordinatorFinancial OperationsSmart Cities sales liaison(Revenue)

Finance, BTCIO, Global Recruiting, Smart City S&D

Africa, Egypt, Canada, All Growth Markets

Syracuse NY Rochester NYDenverMinneapolis

Finance/banking/business consulting (Juerg von Kaenel), Insurance, Oil & Gas

Jeff Brody Faculty Awards, PhD Fellowships, Univ Profiles(Research)

CC&CA, HRR, BU’s ASEANCEEMEA

PhiladelphiaNew Orleans

Retail/hospitality/media/entertainment (Arun Hampapur)

Juan Caraballo

LA Grid & IBM on Campus Pioneer(Responsibility)

Research, SWG,S&D,STG, HRR

Florida, Latin America MiamiSouth Fla.

Energy / electricity / greentech ( Dario Gil )-Transportation (H. Rowland) / HPC )Fong, Ho)-Disaster Management-City (B.Anschuetz)

Girija Cheruvu Operations (Web Sites & Segmentation), UR DBA(Readiness)

BTCIO, AI India, Italy Indiana Food / Manufacturing

Dianne Fodell SP, BAO, SSME Programs Smart Cities sales liaison(Revenue - Cities)(Readiness)

GTS, BU’s, RES, HRR,Academic Initiatives

North Carolina, Boston, UK, Poland, Global

Boston MetroChicagoRaleighDetroit

Water / air / climate / environment (Harry Kolar)Buildings (Jane Snowdon)

Wendy Murphy

SP, BAO, SSME Programs (Readiness)

GBS, BU’s, RES, AoT, IEEE, ASEE

Mexico, Ireland, Italy, Jordan, Argentina, BrazilGeorgia

NY Metro (Rutgers)Wash DC MetroAtlanta Metro

Education

Dawn Tew OCR Awards, Smart Camp, GMC-US(Research / Responsibility)

SWG, HR, RES, VCG Massachusetts,Switzerland, Turkey

Boston Metro Government, Education, Legal

Christine Ouyang

Big plays in HPC, Cloud, Multicore(Research / Readiness / Revenue)

STG, RES China, Middle East, New York

NY Metro (CUNY)Atlanta Metro

National/Aerospace and Defense Sector Communications (ICT), HPC, Cloud Water (Cameron Brooks) Energy (Brian Gucher)HealthCare ( Joe Jasinski ) Education (Mike King)

JoAnn Winson

Px Community, IBM On Campus Community, Research Intern Program, Watson/Jeopardy(Rev / Responsibility / Readiness)

S&D, BU’s, AI, K-12 & Community Colleges

Nordics, LA, Greater-DC, PA,MD, VA

Wash DC Metro,Penn, Virginia, Maryland, California

Transportation (Marty Salfen)Education (Mike King / Patty Sullivan)

Lilian Wu SUR Program, PhD Fellowships(Research)

RES, AoT, BU’s GCG, Korea, Japan, Singapore, New York

NY Metro (NYU, Columbia) PhiladelphiaHouston

HealthCare ( Joe Jasinski )City/Security

Maria Philip(Assignee)

IBM on Campus, IBM Branding Initiatives(Responsibility / Recruiting)

GBS US west coast and The bay area in particular, Europe (Sweden & Nordics)

EducationEnvironmentBusiness consulting

Rick McMaster

K-12 STEM, Smarter Planet, Social networks, Self-service model, Smart Univ Community(Readiness/Recruiting/Responsibility/ Revenue)

CC&CA, GTS, STG, EWeek/DiscoverE

Texas and SW US, LA, ANZ, NE&SW IOT

Austin, Dallas, Houston EducationGovernmentManufacturing

Core Team Responsibility Matrix (as of March 2011)


2012 Priorities (Tentative)

PRIORITY AREA

Research

Readiness

Recruiting

Revenue

Responsibilit

y Regions

Smarter Cities and Service Innovation, including Global Entrepreneurs- ENTREPRENEURSHIP (Smart Camps & GEP, U-BEEs, Students for a Smarter Planet, etc.)- INTERNET OF THINGS (Instrumented, Interconnected, Intelligent)- LIVING LABS (Triple Helix Innovations, Smarter Buildings, Asset Management, CityForward.org)- QUALITY-OF-LIFE (Holistic Modeling (CityOne), STEM Education Pipeline, Jobs & Entrepreneurship)

Cloud Computing & Analytics, including Watson Technology- WATSON DEEP-QA (Analytics Skills, Massive Analytics, Stream Computing) - BIG DATA (High Performance Computing, Grand Challenges, Boost University Rankings)- SHARED SERVICE (On-line education, IBM Cloud Academy, IBM Academic Cloud, VCL)

Growth Markets- SKILLS GAP (2015 Roadmap requires special focus and emphasis on ramping up global talent)- REGIONAL INNOVATION ECOSYSTEMS (Smarter City Challenge, Universities as Living Labs)- TANDEM AWARDS (connect developed & emerging Twin Towns & Sister Cities to Boost Quality)- ACCELERATING INNOVATION (Bi-Directional Learning’ To Be The Best Learn From The Rest)

IBM on Campus, including Students for a Smarter Planet & Social Media-- STUDENTS FOR A SMARTER PLANET (Millennials, Social Media, Entrepreneurs)-- ON CAMPUS IBMERS (Checklist for University Relationship Maturity Audit)-- IBM CENTERS (CAS, IIE, University Delivery Centers, Research Collaboratories, etc.)-- ALIGNMENT (IBM Cloud Academy, City Shared Service, Smarter City Challenge, etc.)

Events & Ecosystem Alignment- BIG EVENTS (Social Media, Students for a Smarter Planet - SFSP, Entrepreneurs and U-BEE’s, etc.)- EXTERNAL STAKEHOLDERS (Professional Associations, National Academies, Science Foundation)- INTERNAL STAKEHOLDERS (S&D, GBS, GTS, STG, SWG, HR, CC&CA, IDR, VC, etc.)

Awards Programs- CLASSICS: Shared University Research, Open Collaborative Research, Faculty, PhD Fellowships- SPECIALS: Special Award Programs, Named Awards, Smarter Planet Curriculum Awards- LEVERAGE: Leverage IBM CCC&A with government, foundation, and other external award programs


What is a U-BEE? A local job creator/sustainerInnovating “whole service” in all regions worldwidehttp://www.service-science.info/archives/1056

Nation

State/ProvinceCity/Region

UniversityCollege

K-12

Cultural &ConferenceHotels

HospitalMedical

Research

Worker(professional)

Family(household)

For-profits

Non-profits

U-BEEJob Creator/Sustainer

U-BEEs = University-Based Entrepreneurial Ecosystems, City Within City


What are the benefits of top-ranked universities?% WW GDP and % WW Top-500-Universities

Japan

ChinaGermany

France

United KingdomItaly

Russia SpainBrazilCanada

IndiaMexico AustraliaSouth Korea

NetherlandsTurkey

Sweden

y = 0,7489x + 0,3534R² = 0,719

0

1

2

3

4

5

6

7

8

9

0 1 2 3 4 5 6 7 8 9

% g

loba

l GDP

% top 500 universities

Strong Correlation (2009 Data): National GDP and University Rankingshttp://www.upload-it.fr/files/1513639149/graph.html


What are the benefits of more education? Of higher skills?

…But it can be costly, American student loan debt is over $900M


Universities Worldwide Accelerating Regional Development

“When we combined the impact of Harvard’s direct spending on payroll, purchasing and construction – the indirect impact of University spending – and the direct and indirect impact of off-campus spending by Harvard students – we can estimate that Harvard directly and indirectly accounted for nearly $4.8 billion in economic activity in the Boston area in fiscal year 2008, and more than 44,000 jobs.”


T-shaped professionals: depth & breadthReady for Life-Long-LearningReady for T-eamworkReady to Help Build a Smarter Planet

SSME+D = Service Science, Management, Engineering + Design

Many disciplines(understanding & communications)

Many systems(understanding & communications)

Deep in one discipline

(analytic thinking & problem

solving)

Deep in one system

(analytic thinking & problem

solving)

Many multi-cultural-team service projects completed(resume: outcomes, accomplishments & awards)

BREADTH

DEPTH


Systems-Disciplines Framework: Depth & BreadthSystems that focus on flows of things Systems that governSystems that support people’s activities

transportation & supply chain water &

waste

food &products

energy & electricity

building & construction

healthcare& family

retail &hospitality banking

& finance

ICT &cloud education

&workcitysecure

statescale

nationlaws

social sciences

behavioral sciences

management sciences

political sciences

learning sciences

cognitive sciences

system sciences

information sciences

organization sciences

decision sciences

run professions

transform professions

innovate professions

e.g., econ & law

e.g., marketing

e.g., operations

e.g., public policy

e.g., game theory and strategy

e.g., psychology

e.g., industrial eng.

e.g., computer sci

e.g., knowledge mgmt

e.g., stats & design

e.g., knowledge worker

e.g., consultant

e.g., entrepreneur

stakeholders Customer

Provider

Authority

Competitors

resources

People

Technology

Information

Organizations

change History

(Data Analytics)

Future(Roadmap)

value

Run

Transform(Copy)

Innovate(Invent)

Starting Point 1: Observe the Stakeholders (As-Is)

Starting Point 2: Observe their Resource Access (As-Is)

Change Potential: Think It! (Has-Been & Might-Become & To-Be)

Value Realization: Do It Together! (New As-Is)

disciplines

systems


Run-Transform-Innovate: How learning entities improve performance

L

Learning Systems(“Choice & Change”)

Exploitation(James March)

Exploration(James March)

Run/Practice-Reduce(IBM)

Transform/Follow(IBM)

Innovate/Lead(IBM)

Operations Costs

Maintenance Costs

Incidence Planning & Response Costs (Insure)

Incremental

Radical

Super-Radical

Internal

External

Interactions

“To bethe best,

learn fromthe rest”

“Doublemonetize,

internal winand ‘sell’ to

external”

“Try tooperateinside

thecomfortzone”

March, J.G. (1991) Exploration and exploitation in organizational learning. Organizational Science. 2(1).71-87.Sanford, L.S. (2006) Let go to grow: Escaping the commodity trap. Prentice Hall. New York, NY.


Universities connect innovation flows between Regions (“High Speed Bus”) World as System of Systems

World (light blue - largest)Nations (green - large)States (dark blue - medium)Cities (yellow - small)Universities (red - smallest)

Cities as System of Systems-Transportation & Supply Chain-Water & Waste Recycling-Food & Products ((Nano)-Energy & Electricity-Information/ICT & Cloud (Info)-Buildings & Construction-Retail & Hospitality/Media & Entertainment-Banking & Finance-Healthcare & Family (Bio)-Education & Professions (Cogno)-Government (City, State, Nation)

Nations: Innovation Opportunities- GDP/Capita (level and growth rate)- Energy/Capita (fossil and renewable)

Developed MarketNations

(> $20K GDP/Capita)

Emerging MarketNations

(< $20K GDP/Capita)


A Framework for Global Civil Society

Daniel Patrick Moynihan said nearly 50 years ago: "If you want to build a world class city, build a great university and wait 200 years." His insight is true today – except yesterday's 200 years has become twenty. More than ever, universities will generate and sustain the world’s idea capitals and, as vital creators, incubators, connectors, and channels of thought and understanding, they will provide a framework for global civil society.

– John Sexton, President NYU

© 2011IBM CorporationIBM University Programs World Wide (IBM UP)

Research: Award Programs


Smarter Planet Awards (Sample of 192: See Speaker Notes)

Ttransportation

Wwater

Pproducts

Eenergy

Ccommunication

Bbuildings

Rretail

Ffinance

Hhealth

Eeducation

Ggovernment

US 3 8 3 11 41 2 1 5 7 17

DV 6 4 4 5 18 1 6 5 1 10

EM 4 6 1 3 20 3 2 2 6

SUR 8 8 3 9 2 1 2 4 6

OCR 1 1 15 6 5

FAC 4 7 5 9 35 2 4 3 8 12

PHD 3 27 12

TOTAL 13 18 8 19 79 3 4 8 8 8 24

Column’s Explained in More Detail on Next Slide


What improves Quality-of-Life? Service System Innovations

A. Systems that focus on flow of things that humans need (~15%*)1. Transportation & supply chain2. Water & waste recycling/Climate & Environment3. Food & products manufacturing4. Energy & electricity grid/Clean Tech5. Information and Communication Technologies (ICT access)

B. Systems that focus on human activity and development (~70%*)6. Buildings & construction (smart spaces) (5%*)7. Retail & hospitality/Media & entertainment/Tourism & sports (23%*)8. Banking & finance/Business & consulting (wealthy) (21%*)9. Healthcare & family life (healthy) (10%*)10. Education & work life/Professions & entrepreneurship (wise) (9%*)

C. Systems that focus on human governance - security and opportunity (~15%*)11. Cities & security for families and professionals (property tax)12. States/regions & commercial development opportunities/investments (sales tax)13. Nations/NGOs & citizens rights/rules/incentives/policies/laws (income tax)

20/10/10

0/19/0

2/7/42/1/1

7/6/11/1/0

5/17/27

1/0/2

24/24/1

2/20/247/10/3

5/2/2

3/3/10/0/0

1/2/2

Quality of Life = Quality of Service + Quality of Jobs + Quality of Investment-Opportunities

* = US Labor % in 2009.

“61 Service Design 2010 (Japan) / 75 Service Marketing 2010 (Portugal)/78 Service-Oriented Computing 2010 (US)”

APQC’s HCM Community Call“The 6 R’s of IBM’s University Programs”

February 14, 2012, 11:30 a.m. CST

Presenters:Rick McMaster, IBMJim Spohrer, IBM

26©2011 APQC. ALL RIGHTS RESERVED.

Housekeeping Audio is available through computer speakers or telephone. All lines are muted. Questions may be submitted in the

Question and Chat window at the right of your screen. Type in your question and click send. All questions will be answered during the Q&A session at the end. GoToMeeting technical support: (888) 259-8414 or 1 (805)

690-5751. A copy of the recording and slides will be sent to registrants

following today’s presentation.

27©2011 APQC. ALL RIGHTS RESERVED.

Presenters

Rick McMaster IBM’s S.T.E.M. Advocate and Project

Management Thought Leader Jim Spohrer

IBM’s Director of University Programs worldwide

Jim and Rick work with over 5,000 universities in 100 nations.

© 2012 IBM Corporation

The 6Rs of IBM’s University Programs

APQC Monthly Member Meeting

© 2012 IBM Corporation29

IBM University ProgramsWhat We DoThe “6 Rs” (not to be confused with 3 Rs)

Research

Readiness

Recruiting

Revenue

Responsibility

Regions


ResearchCollaboration in areas of mutual interest and value to the universities and IBM

Focus on grand challenges and big bets– Services Science, Engineering, and Management – Information-based medicine – Event-driven computing – Cell architecture – Frontiers in supercomputing

University Awards – Shared University Research (SUR) Awards– Faculty Awards – Innovation Awards– Ph.D. Fellowships

Open Collaboration Research (OCR) Program

Centers for Advanced Study (CAS)

https://www.ibm.com/developerworks/university/research




Some examples of OCR

Clinical decision support

Privacy and security policy management

Accessibility for an aging population

Multi-core exploitation

Medical Image Analysis

Architectural & social governance of software development

Systems impact of dynamic languages

Patterns of interest in financial data streams

Mobile service cloud


ReadinessBuilding the skills pipeline

Focused on our IBM Initiatives– Smarter Planet– Cloud Computing– Analytics– Growth Markets

T-shaped professionals Academic Initiative Program

– Led by our IBM Software Group Pathways in Technology – Early College High School (P-TECH) LA Grid Initiative (Hispanic Focus) Innovation Centers and Developer Relations (with SWG)

www.ibm.com/academicinitiative

www.ptechnyc.org

http://www.ibm.com/academicinitiative

http://www.ptechnyc.org/


T-shaped professionalsdepth & breadth

BREADTH

DEPTH

Ready for Life-Long-LearningReady for TeamworkReady to Help Build a Smarter Planet

(analytic thinking & problem solving)

Many culturesMany disciplines

Many systems(understanding & communications)

Deep in one discipline

Deep in one system

Deep in one culture


The IBM Academic Initiative

Our mission Partner with academic institutions to better educate millions of students

for a smarter planet and more competitive IT workforce

Our offerings No-charge access to IBM technology &

tools (thousands of software titles)

No-charge access to course materials and curriculum (hundreds of modules)

Skills enhancement supported by a worldwide community of IBM volunteers

A SMARTER PLANETWILL BE INSTRUMENTED, INTERCONNECTED, INTELLIGENT

PEOPLE WANT IT. WE CAN DO IT.

Since inception in 2004, over 25,000 faculty across 5,000+ institutions have participated in the Academic Initiative, teaching courses to 3M+ students.


P-TECHa new grades 9-14 school model focused on STEM

• Mission: Enable students to master the skills and knowledge that they need either to graduate with an associate degree that will enable them to secure an entry-level position in the highly competitive Information Technology (IT) industry, or to continue and complete study in a four-year higher education institution.

• Model: The first of many schools throughout New York City, New York State and nationally

o Demonstrate how K-12, higher education, and public/private partnerships can substantially raise graduation rates and prepare a greater number of students to fill good paying jobs in IT or other fields

• Partners: New York City Department of Education (NYCDOE); City University of New York (CUNY); New York City College of Technology (City Tech); and IBM


Recruitingled by IBM Human Resources - acquiring top talent

Global Recruitment Campaign

International Student Hiring Program

Business Unit Intern & Co-op Programs, incl. Extreme Blue

PhD Fellowship Program – led by University Programs

http://www.ibm.com/jobs





Revenuethe university as a complex enterprise - city within city

Partnership Executive Program (PEP)

Public Private Partnerships/Emerging & Growth Markets

Industry-Academic IP Collaboration

University-based Entrepreneurial Ecosystem

U-BEEJob Creator/SustainerInnovating “whole service” in all regions worldwide

http://www.service-science.info/archives/1056

Nation

State/Province

City/Region

UniversityCollege

K-12

Cultural &Conference

Hotels

HospitalMedical

Research

Worker(professional)

Family(household)

For-profits

Non-profits

Solution examples– Maximo– Netezza– High-performance computing

http://www.service-science.info/archives/1056


Universities Worldwide Accelerating Regional Development

“When we combined the impact of Harvard’s direct spending on payroll, purchasing and construction – the indirect impact of University spending – and the direct and indirect impact of off-campus spending by Harvard students – we can estimate that Harvard directly and indirectly accounted for nearly $4.8 billion in economic activity in the Boston area in fiscal year 2008, and more than 44,000 jobs.”


ResponsibilityIBM on Campus

Objective: establish a deep academic/industry relationship to foster and drive mutually beneficial initiatives

On Campus IBMer goal– known as both the ”IBMer on Campus”, as well as the ”University person” within IBM.– deeply embedded in the academic world, as adjunct professor, part of advisory board

and has an office at the university. – links the IBMers and the university representatives together to generate revenue, find

sales opportunities, research projects, smarter planet projects

Benefits to the university– Resource to help Academic institutions– Opportunity for collaboration – Industry and technology insight– Role Model / mentoring

Overall benefit to IBM: strengthens the IBM brand and image


ResponsibilityCorporate Citizenship and Corporate Affairs

Early Childhood Education– KidSmart Early Learning Program

Literacy– Reading Companion– ¡TradúceloAhora!

Teaching– Transition to Teaching– Teachers TryScience

STEM– TryScience– MentorPlace– PowerUp– IBM/CSTA Computer Science Resources

Systemic Reform– Reinventing Education

Volunteerism– On Demand Community

http://www.ibm.com/ibm/ibmgives/





100+ years of corporate responsibility

1911 2011

41

“Corporations prosper only to the extent that they satisfy human needs. Profit is only the scoring system. The end is better living for us all.”

- Thomas Watson, Jr., former IBM chairman


Corporate social responsibility3 to 1 return on investment

Recruitment/retention of talent Drive technology innovation: cloud/business analytics Open new markets Socially responsible investment funds Increase brand value: media and awards

#1 - CERES#1 - Covalence#2 - Top 100 Most Valuable Global Brands by BrandZ# 3 - CR Magazine Top 100 list


RegionsRegional innovation ecosystems – incubators, entrepreneurship, jobs

Smarter City Collaborations with Universities

Fostering “High-Performance Knowledge Exchange– IBM Smart Camps– Global Entrepreneur Program

http://www.ibm.com/ibm/governmentalprograms/innovissue.html

Antofagasta, Chile

Boulder, CO

Bucharest, Romania

Chengdu, China

Chiang Mai, Thailand

Delhi, India

Milwaukee, WI

New Orleans, LA

Newark, NJ

Nice, France

Philadelphia, PA

Providence, RI

Edmonton, Canada

Eindhoven, Netherlands

Glasgow, UK

Guadalajara, Mexico

Helsinki, Finland

Jakarta, Indonesia

Rio de Janeiro, Brazil

Sapporo, Japan

St. Louis, MO

Syracuse, NY

Townsville, Australia

Tshwane-Pretoria, South Africa




Universities connect innovation flows between Regions (“High Speed Bus”)

World as System of SystemsWorld (light blue - largest)Nations (green - large)States (dark blue - medium)Cities (yellow - small)Universities (red - smallest)

Cities as System of Systems-Transportation & Supply Chain-Water & Waste Recycling-Food & Products ((Nano)-Energy & Electricity-Information/ICT & Cloud (Info)-Buildings & Construction-Retail & Hospitality/Media & Entertainment-Banking & Finance-Healthcare & Family (Bio)-Education & Professions (Cogno)-Government (City, State, Nation)

Nations: Innovation Opportunities- GDP/Capita (level and growth rate)- Energy/Capita (fossil and renewable)

Developed MarketNations

(> $20K GDP/Capita)

Emerging MarketNations

(< $20K GDP/Capita)


Thank you and any questions?

Contact Information

US: 1 (800) 776-9676INTL: +1 (713) 681-4020FAX: [email protected]

mailto:[email protected]

http://www.apqc.org/

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