up-and-comers: recruiting and engaging with smaller affiliates
TRANSCRIPT
Up-and-Comers:Recruiting & Engaging with
Smaller Affiliates
Why Work with Small Affiliates
Recruitment Tactics & Tools
On-Boarding & Activation
Nurturing & Growing
Q & A
Agen
da
Why Work with Small Affiliates?
Aficionados Connoisseurs Enthusiasts Fanatics Votaries
Define Requirements/Partner Profile Refine Your Value Proposition Affiliate Welcome Kit Leverage Prospecting Tools Develop your Partner Pipeline
Recruitment Tactics
Recruitment Tools
On-Boarding & Activation
New Partner Guide Partner Consultations & Webinars Activation Incentives Partner Segmentation & Automation
Nurturing & Growing Partners
Understand their business fundamentals Accountability through SMART Goals Test different monetization models Be mindful in how you structure affiliate
incentives and bonuses. Quarterly Partnership Review
Recap Smaller publishers can be easier to work with and
become strategic partners longer-term. Influencers & non-traditional affiliates can add-value
even if revenue is not immediate or significant. Pay it forward: Helping affiliates become strong
partners in your program can pay dividends in the future.
Affiliate Recruitment @ASW16
Monday at 3:30PM with Van Chappell from 5IQ (Versailles 1-2)
Using Data to Improve Your Recruiting Strategies
Tuesday at 2:00PM with Sarah Bundy from All Inclusive Marketing (Versailles 1-2)
Useful Affiliate Recruitment Strategies That Work
Rick Gardiner | [email protected]/in/rickgardiner