Organ Transplant ProgramUniversity of Minnesota Medical Center

& Children’s Hospital, Fairview

• www.uofmnbmt.org• Rebranded existing Fairview Transplant program website that

had not been updated in 4-5 years• Developed project from wireframe to launch including –

– Design the user interface, conceptual diagrams and wireframes– Presented design work to medical and executive teams for review and

feedback– Completed strategic analysis, content audits, competitive analysis and

online intelligence– Drafted web content and populated staging site with copy and graphics – Identified key subject matter experts for content review– Conducted graphics assessments and managed photo shoots