The Chamber‘s Dictionary (1993) defines Consumerism as the protection of the interests of the buyers of goods and services against defective or dangerous goods etc. ―Consumerism is a movement or policies aimed at regulating the products or services, methods or standards of manufacturers, sellers and advertisers in the interest of buyers, such regulation may be institutional, statutory or embodied in a voluntary code occupied by a particular industry or it may result more indirectly from the influence of consumer organisations‖ Consumers today operate in increasingly complex markets, challenged by growing amounts of information and an expanding choice of products. Making good choices and protecting their interests require a wider range of skills and knowledge. Consumer education is critical in this regard; it can be defined as a process of developing and enhancing skills and knowledge to make informed and well-reasoned choices that take societal values and objectives into account. Consumer education can help develop critical thinking and raise awareness, thereby enabling consumers to become more proactive. It is also an important vehicle for building the confidence that consumers need to operate in increasingly complex markets. Traditionally consumer education has been treated as being about avoiding the rip - offs, money management and understanding credit. But many educators take the broader view that it should be ̳education for living‘ with the major emphasis on the economic, environmental, political and social decisions that learners will make today, tomorrow and in the futureIn the good olden days the principle of ̳Caveat emptor‘, which meant buyer beware governed the relationship between seller and the buyer. In the era of open markets buyer and seller came face to face, seller exhibited his goods, and buyer thoroughly examined them and then purchased them. It was assumed that he would use all care and skill while entering into transaction.The maxim relieved the seller of the obligation to make disclosure about the quality of the product. In addition, the personal relation between the buyer and the seller was one of the major factors in their relations. But with the growth of trade and its globalization the rule no more holds true. It is now impossible for the buyer to examine the goods before hand and most of the transactions are concluded by correspondence. Further on account of complex structure of the modern goods, it is only the producer / seller who can assure the quality of goods. With manufacturing activity becoming more organised, the producers / sellers are becoming stronger and organised whereas the buyers are still weak and unorganised. In the age of revolutionised information technology and with the emergence of e-commerce related innovations the consumers are further deprived to a great extent. As a result buyer is being

misled, duped and deceived day in and day outConsumer redressal system is a system under which the consumers can file a complaintin a consumer court and demand justice when they are cheated by the sellers ormanufacturers of the commodity or service they buy. It comprises of the Laws toprotect the interest of the consumers and the Institutions to enforce the lawsto uphold consumers’ right, we have consumer lawsmade through legislations in our country with a special focus on consumer education.The purpose is to help the people understand their rights and responsibilities asconsumers and to redress their grievance. There are also existence of Institutions in theform of government departments and consumer courts to deal with the grievances of theaffected consumersIn case the producer/company/seller gives the aggrieved party a cold shoulder then therole of non- governmental organisations i.e NGOs becomes very important. One canlodge complaints with some NGO’s like Consumer Grievance(www.consumergrievance.com), Consumer Guidance Society of India(www.cgs_india.org), CommonCause (www.commoncauseindia.org) and Consumer Forum (www.consumer.org.in).NGOs not only help in filing a case but also they provide logistic, manpower and othersupports. NGOs also conduct various programmes to educate consumers about theirrights and responsibilities.One can also approach consumer help organisation called Jago Grahak Jago. Almostevery newspaper provides complete information about it through advertisement. Theonline grievance form can be had by visiting the s