unlocking the secrets of instagram · animotoanimoto • instagram stories users has increased from...
TRANSCRIPT
![Page 1: UNLOCKING THE SECRETS OF INSTAGRAM · animotoanimoto • Instagram Stories users has increased from 150 million in January 2017 to 500 million in January 2019 • 80% of Instagram](https://reader035.vdocuments.mx/reader035/viewer/2022070720/5ee09648ad6a402d666bbfb8/html5/thumbnails/1.jpg)
UNLOCKING THESECRETS OF INSTAGRAM
J A S O N H S I A O
A N I M O T O
#INBOUND19
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@animoto@animoto
UNLOCKING THE MYSTERIES OF
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3
C O - F O U N D E R
C H I E F V I D E O O F F I C E R
A N I M O T O
J A S O N H S I A O
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@animoto@animoto
![Page 5: UNLOCKING THE SECRETS OF INSTAGRAM · animotoanimoto • Instagram Stories users has increased from 150 million in January 2017 to 500 million in January 2019 • 80% of Instagram](https://reader035.vdocuments.mx/reader035/viewer/2022070720/5ee09648ad6a402d666bbfb8/html5/thumbnails/5.jpg)
@animoto@animoto
![Page 6: UNLOCKING THE SECRETS OF INSTAGRAM · animotoanimoto • Instagram Stories users has increased from 150 million in January 2017 to 500 million in January 2019 • 80% of Instagram](https://reader035.vdocuments.mx/reader035/viewer/2022070720/5ee09648ad6a402d666bbfb8/html5/thumbnails/6.jpg)
@animoto@animoto
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@animoto@animoto
- Michael Litt
The play button is the most compelling action on the web.
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@animoto
WHY INSTAGRAM1
2
3
4
TYPES OF POSTS
FEED VS. STORIES VS. IGTV
KEEP VIEWERS ENGAGED
![Page 9: UNLOCKING THE SECRETS OF INSTAGRAM · animotoanimoto • Instagram Stories users has increased from 150 million in January 2017 to 500 million in January 2019 • 80% of Instagram](https://reader035.vdocuments.mx/reader035/viewer/2022070720/5ee09648ad6a402d666bbfb8/html5/thumbnails/9.jpg)
@animoto
WHY INSTAGRAM1
2
3
4
TYPES OF POSTS
FEED VS. STORIES VS. IGTV
KEEP VIEWERS ENGAGED
![Page 10: UNLOCKING THE SECRETS OF INSTAGRAM · animotoanimoto • Instagram Stories users has increased from 150 million in January 2017 to 500 million in January 2019 • 80% of Instagram](https://reader035.vdocuments.mx/reader035/viewer/2022070720/5ee09648ad6a402d666bbfb8/html5/thumbnails/10.jpg)
@animoto@animoto
WHY
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@animoto@animoto
• Instagram has 1 billion monthly active users
• Instagram Stories users has increased from 150 million in January 2017 to
500 million in January 2019
• 80% of Instagram users follow at least one business account
• Users spend 53 minutes a day on Instagram
• 33% of the most viewed stories on Instagram came from businesses
• Instagram has the highest engagement rate of all platforms
• 96% of US marketers plan to continue using Stories ads in the next 6 months
• The number of influencer marketing posts on Instagram will reach
4.95 million by the end of 2019
• Instagram earned $6.84 billon in ad revenue in 2018
• People spend 20% of their time on Instagram browsing the Explore tab
• 48% of Instagram users said they’ve made a purchase due to a brand’s video
on the platform
STA
TS
, STA
TS
, STA
TS
![Page 12: UNLOCKING THE SECRETS OF INSTAGRAM · animotoanimoto • Instagram Stories users has increased from 150 million in January 2017 to 500 million in January 2019 • 80% of Instagram](https://reader035.vdocuments.mx/reader035/viewer/2022070720/5ee09648ad6a402d666bbfb8/html5/thumbnails/12.jpg)
@animoto@animoto
• Instagram Stories users has increased from 150 million in January 2017 to
500 million in January 2019
• 80% of Instagram users follow at least one business account
• 71% of people aged 18–24 used Instagram in 2018
• 42% of Americans earning over $75,000 per year are on Instagram
• 33% of the most viewed stories on Instagram came from businesses
• Instagram has the highest engagement rate of all platforms
• 96% of US marketers plan to continue using Stories ads in the next 6 months
• The number of influencer marketing posts on Instagram will reach
4.95 million by the end of 2019
• Instagram earned $6.84 billion in ad revenue in 2018
• People spend 20% of their time on Instagram browsing the Explore tab
• 48% of Instagram users said they’ve made a purchase due to a brand’s video
on the platform
STA
TS
, STA
TS
, STA
TS
IG Stories users has increased from
150M in Jan 2017 to 500M in Jan 2019
150M
500M
![Page 13: UNLOCKING THE SECRETS OF INSTAGRAM · animotoanimoto • Instagram Stories users has increased from 150 million in January 2017 to 500 million in January 2019 • 80% of Instagram](https://reader035.vdocuments.mx/reader035/viewer/2022070720/5ee09648ad6a402d666bbfb8/html5/thumbnails/13.jpg)
@animoto@animoto
• Instagram Stories users has increased from 150 million in January 2017 to
500 million in January 2019
• 80% of Instagram users follow at least one business account
• 71% of people aged 18–24 used Instagram in 2018
• 42% of Americans earning over $75,000 per year are on Instagram
• 33% of the most viewed stories on Instagram came from businesses
• Instagram has the highest engagement rate of all platforms
• 96% of US marketers plan to continue using Stories ads in the next 6 months
• The number of influencer marketing posts on Instagram will reach
4.95 million by the end of 2019
• Instagram earned $6.84 billion in ad revenue in 2018
• People spend 20% of their time on Instagram browsing the Explore tab
• 48% of Instagram users said they’ve made a purchase due to a brand’s video
on the platform
STA
TS
, STA
TS
, STA
TS
53minsTime per day that users
spend on Instagram
![Page 14: UNLOCKING THE SECRETS OF INSTAGRAM · animotoanimoto • Instagram Stories users has increased from 150 million in January 2017 to 500 million in January 2019 • 80% of Instagram](https://reader035.vdocuments.mx/reader035/viewer/2022070720/5ee09648ad6a402d666bbfb8/html5/thumbnails/14.jpg)
@animoto@animoto
• Instagram Stories users has increased from 150 million in January 2017 to
500 million in January 2019
• 80% of Instagram users follow at least one business account
• 71% of people aged 18–24 used Instagram in 2018
• 42% of Americans earning over $75,000 per year are on Instagram
• 33% of the most viewed stories on Instagram came from businesses
• Instagram has the highest engagement rate of all platforms
• 96% of US marketers plan to continue using Stories ads in the next 6 months
• The number of influencer marketing posts on Instagram will reach
4.95 million by the end of 2019
• Instagram earned $6.84 billion in ad revenue in 2018
• People spend 20% of their time on Instagram browsing the Explore tab
• 48% of Instagram users said they’ve made a purchase due to a brand’s video
on the platform
STA
TS
, STA
TS
, STA
TS
80%of accounts follow a
business on Instagram
![Page 15: UNLOCKING THE SECRETS OF INSTAGRAM · animotoanimoto • Instagram Stories users has increased from 150 million in January 2017 to 500 million in January 2019 • 80% of Instagram](https://reader035.vdocuments.mx/reader035/viewer/2022070720/5ee09648ad6a402d666bbfb8/html5/thumbnails/15.jpg)
@animoto@animoto
• Instagram Stories users has increased from 150 million in January 2017 to
500 million in January 2019
• 80% of Instagram users follow at least one business account
• 71% of people aged 18–24 used Instagram in 2018
• 42% of Americans earning over $75,000 per year are on Instagram
• 33% of the most viewed stories on Instagram came from businesses
• Instagram has the highest engagement rate of all platforms
• 96% of US marketers plan to continue using Stories ads in the next 6 months
• The number of influencer marketing posts on Instagram will reach
4.95 million by the end of 2019
• Instagram earned $6.84 billion in ad revenue in 2018
• People spend 20% of their time on Instagram browsing the Explore tab
• 48% of Instagram users said they’ve made a purchase due to a brand’s video
on the platform
STA
TS
, STA
TS
, STA
TS
48%of Instagram users said they’ve
made a purchase due to a
brand’s video on the platform
![Page 16: UNLOCKING THE SECRETS OF INSTAGRAM · animotoanimoto • Instagram Stories users has increased from 150 million in January 2017 to 500 million in January 2019 • 80% of Instagram](https://reader035.vdocuments.mx/reader035/viewer/2022070720/5ee09648ad6a402d666bbfb8/html5/thumbnails/16.jpg)
OLD MARKETING NEW MARKETING
Wait for people
to find your
website to learn
more about you.
Take your message to
where the conversation
is already happening...
on social media.
@animoto@animoto
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@animoto@animoto
≤
YOUR WEBSITE YOUR SOCIAL
=
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@animoto
The Social Platforms
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@animoto@animoto
How does video viewing behavior differ across platforms?
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@animoto@animoto
How does video viewing behavior differ across platforms?
≠≠≠
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@animoto@animoto
How does video viewing behavior differ across platforms?
≠≠≠
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@animoto@animoto
UpdatesWhat’s new
How does video viewing behavior differ across platforms?
• On the go, on mobile
• No time
• No audio
• Scrolling through
• Engaged
• Ready to watch longer videos
• Watching with audio
• Searching for specific information
EducationWhat’s to learn
What’s currentWhat’s happening now
• On the go, on mobile
• No time
• No audio
• Scrolling through
• Hanging out, on mobile
• Killing time
• Sometimes w/ audio
• Scrolling through + swipping
InspirationWhat’s interesting
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@animoto
• 2nd Most Popular Platform
• 1B monthly active users
• 500M daily active users
• 25M Businesses
• Platform w/ most engagement
• 95M posts per day
• 4.2B likes per day
• 2.2% follower interaction rate
• 200M people visit at least one
business profile each day
• 60% of users learn about new
products through Instagram
![Page 24: UNLOCKING THE SECRETS OF INSTAGRAM · animotoanimoto • Instagram Stories users has increased from 150 million in January 2017 to 500 million in January 2019 • 80% of Instagram](https://reader035.vdocuments.mx/reader035/viewer/2022070720/5ee09648ad6a402d666bbfb8/html5/thumbnails/24.jpg)
@animoto@animoto
Image: Buffer
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@animoto
The Rise of Instagram Stories
![Page 26: UNLOCKING THE SECRETS OF INSTAGRAM · animotoanimoto • Instagram Stories users has increased from 150 million in January 2017 to 500 million in January 2019 • 80% of Instagram](https://reader035.vdocuments.mx/reader035/viewer/2022070720/5ee09648ad6a402d666bbfb8/html5/thumbnails/26.jpg)
@animoto
Businesses are seeing results!
![Page 27: UNLOCKING THE SECRETS OF INSTAGRAM · animotoanimoto • Instagram Stories users has increased from 150 million in January 2017 to 500 million in January 2019 • 80% of Instagram](https://reader035.vdocuments.mx/reader035/viewer/2022070720/5ee09648ad6a402d666bbfb8/html5/thumbnails/27.jpg)
@animoto
WHY INSTAGRAM1
2
3
4
TYPES OF POSTS
FEED VS. STORIES VS. IGTV
KEEP VIEWERS ENGAGED
![Page 28: UNLOCKING THE SECRETS OF INSTAGRAM · animotoanimoto • Instagram Stories users has increased from 150 million in January 2017 to 500 million in January 2019 • 80% of Instagram](https://reader035.vdocuments.mx/reader035/viewer/2022070720/5ee09648ad6a402d666bbfb8/html5/thumbnails/28.jpg)
@animoto@animoto
TYPES OF
IG POSTS
![Page 29: UNLOCKING THE SECRETS OF INSTAGRAM · animotoanimoto • Instagram Stories users has increased from 150 million in January 2017 to 500 million in January 2019 • 80% of Instagram](https://reader035.vdocuments.mx/reader035/viewer/2022070720/5ee09648ad6a402d666bbfb8/html5/thumbnails/29.jpg)
10
8
4
2
612 typ
es o
f p
osts
…
12
7
9
11
1
3
5
BEHIND THE SCENES
HOW-TO’S
TIPS & RECO’S
EVENT RECAPS
PRODUCT DEMOSHASHTAG SERIES
ANNOUNCEMENTS
INTERVIEWS / Q&A’S
TESTIMONIAL
THOUGHT LEADERSHIP
BLOG TEASER
INSPO QUOTES
![Page 30: UNLOCKING THE SECRETS OF INSTAGRAM · animotoanimoto • Instagram Stories users has increased from 150 million in January 2017 to 500 million in January 2019 • 80% of Instagram](https://reader035.vdocuments.mx/reader035/viewer/2022070720/5ee09648ad6a402d666bbfb8/html5/thumbnails/30.jpg)
@animoto@animoto
INSTAGRAM = AWARENESS
MYTH…
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@animoto@animoto
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@animoto@animoto
INSTAGRAM = AWARENESS
![Page 33: UNLOCKING THE SECRETS OF INSTAGRAM · animotoanimoto • Instagram Stories users has increased from 150 million in January 2017 to 500 million in January 2019 • 80% of Instagram](https://reader035.vdocuments.mx/reader035/viewer/2022070720/5ee09648ad6a402d666bbfb8/html5/thumbnails/33.jpg)
@animoto@animoto
USE INSTAGRAM TO
CREATE INTEREST
USE INSTAGRAM TO
CONVERT INTEREST
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@animoto@animoto
USE INSTAGRAM TO
CREATE LEADS
USE INSTAGRAM TO
CONVERT LEADS
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@animoto@animoto
12 typ
es o
f IG
po
sts
…
10
8
4
2
6 12
7
9
11
1
3
5
BEHIND THE SCENES
HOW-TO’S
TIPS & RECO’S
EVENT RECAPS
PRODUCT DEMOSHASHTAG SERIES
ANNOUNCEMENTS
INTERVIEWS / Q&A’S
TESTIMONIAL
THOUGHT LEADERSHIP
BLOG TEASER
INSPO QUOTES
![Page 36: UNLOCKING THE SECRETS OF INSTAGRAM · animotoanimoto • Instagram Stories users has increased from 150 million in January 2017 to 500 million in January 2019 • 80% of Instagram](https://reader035.vdocuments.mx/reader035/viewer/2022070720/5ee09648ad6a402d666bbfb8/html5/thumbnails/36.jpg)
12 typ
es o
f IG
po
sts
…USE INSTAGRAM TO CREATE LEADS USE INSTAGRAM TO CONVERT LEADS
10
8
4
2
6 12
7
9
11
1
3
5
BEHIND THE SCENES
HOW-TO’S
TIPS & RECO’S
EVENT RECAPS
PRODUCT DEMOSHASHTAG SERIES
ANNOUNCEMENTS
INTERVIEWS / Q&A’S
TESTIMONIAL
THOUGHT LEADERSHIP
BLOG TEASER
INSPO QUOTES
![Page 37: UNLOCKING THE SECRETS OF INSTAGRAM · animotoanimoto • Instagram Stories users has increased from 150 million in January 2017 to 500 million in January 2019 • 80% of Instagram](https://reader035.vdocuments.mx/reader035/viewer/2022070720/5ee09648ad6a402d666bbfb8/html5/thumbnails/37.jpg)
12 typ
es o
f IG
po
sts
…USE INSTAGRAM TO CREATE LEADS USE INSTAGRAM TO CONVERT LEADS
10
8
4
2
6 12
7
9
11
1
3
5
BEHIND THE SCENES
HOW-TO’S
TIPS & RECO’S
EVENT RECAPS
PRODUCT DEMOSHASHTAG SERIES
ANNOUNCEMENTS
INTERVIEWS / Q&A’S
TESTIMONIAL
THOUGHT LEADERSHIP
BLOG TEASER
INSPO QUOTES
![Page 38: UNLOCKING THE SECRETS OF INSTAGRAM · animotoanimoto • Instagram Stories users has increased from 150 million in January 2017 to 500 million in January 2019 • 80% of Instagram](https://reader035.vdocuments.mx/reader035/viewer/2022070720/5ee09648ad6a402d666bbfb8/html5/thumbnails/38.jpg)
12 typ
es o
f IG
po
sts
…USE INSTAGRAM TO CREATE LEADS USE INSTAGRAM TO CONVERT LEADS
10
8
4
2
6 12
7
9
11
1
3
5
BEHIND THE SCENES
HOW-TO’S
TIPS & RECO’S
EVENT RECAPS
PRODUCT DEMOSHASHTAG SERIES
ANNOUNCEMENTS
INTERVIEWS / Q&A’S
TESTIMONIAL
THOUGHT LEADERSHIP
BLOG TEASER
INSPO QUOTES
![Page 39: UNLOCKING THE SECRETS OF INSTAGRAM · animotoanimoto • Instagram Stories users has increased from 150 million in January 2017 to 500 million in January 2019 • 80% of Instagram](https://reader035.vdocuments.mx/reader035/viewer/2022070720/5ee09648ad6a402d666bbfb8/html5/thumbnails/39.jpg)
@animoto@animoto
STRANGER
VISITOR
LEAD
CUSTOMER
LOYALIST
![Page 40: UNLOCKING THE SECRETS OF INSTAGRAM · animotoanimoto • Instagram Stories users has increased from 150 million in January 2017 to 500 million in January 2019 • 80% of Instagram](https://reader035.vdocuments.mx/reader035/viewer/2022070720/5ee09648ad6a402d666bbfb8/html5/thumbnails/40.jpg)
@animoto@animoto
STRANGER
VISITOR
LEAD
CUSTOMER
LOYALIST
ATTRACT
INTEREST
CONVERT
RETAIN
![Page 41: UNLOCKING THE SECRETS OF INSTAGRAM · animotoanimoto • Instagram Stories users has increased from 150 million in January 2017 to 500 million in January 2019 • 80% of Instagram](https://reader035.vdocuments.mx/reader035/viewer/2022070720/5ee09648ad6a402d666bbfb8/html5/thumbnails/41.jpg)
@animoto@animoto
STRANGER
VISITOR
LEAD
CUSTOMER
LOYALIST
ATTRACT
INTEREST
CONVERT
RETAIN
1 2
5
HOW-TO’S
ANNOUNCEMENTS
INTERVIEWS / Q&A’S
EVENT RECAPS
BLOG TEASERTHOUGHT LEADERSHIP
12
7 8
9 10
11
COMPANY OVERVIEW PRODUCT DEMO
TESTIMONIALS
BACKSTORIESEDITORIALS
EXPLAINER
![Page 42: UNLOCKING THE SECRETS OF INSTAGRAM · animotoanimoto • Instagram Stories users has increased from 150 million in January 2017 to 500 million in January 2019 • 80% of Instagram](https://reader035.vdocuments.mx/reader035/viewer/2022070720/5ee09648ad6a402d666bbfb8/html5/thumbnails/42.jpg)
@animoto@animoto
Website
Blog Content
Testimonials
Things You Repeat
What already works for you?
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@animoto@animoto
BLOG CONTENT
![Page 44: UNLOCKING THE SECRETS OF INSTAGRAM · animotoanimoto • Instagram Stories users has increased from 150 million in January 2017 to 500 million in January 2019 • 80% of Instagram](https://reader035.vdocuments.mx/reader035/viewer/2022070720/5ee09648ad6a402d666bbfb8/html5/thumbnails/44.jpg)
@animoto
WHY INSTAGRAM1
2
3
4
TYPES OF POSTS
FEED VS. STORIES VS. IGTV
KEEP VIEWERS ENGAGED
![Page 45: UNLOCKING THE SECRETS OF INSTAGRAM · animotoanimoto • Instagram Stories users has increased from 150 million in January 2017 to 500 million in January 2019 • 80% of Instagram](https://reader035.vdocuments.mx/reader035/viewer/2022070720/5ee09648ad6a402d666bbfb8/html5/thumbnails/45.jpg)
@animoto@animoto
FEED
STORIES
IGTV
VS
VS
![Page 46: UNLOCKING THE SECRETS OF INSTAGRAM · animotoanimoto • Instagram Stories users has increased from 150 million in January 2017 to 500 million in January 2019 • 80% of Instagram](https://reader035.vdocuments.mx/reader035/viewer/2022070720/5ee09648ad6a402d666bbfb8/html5/thumbnails/46.jpg)
@animoto@animoto
FEED / PROFILE STORIES
Your
Official
Brand
Your
Unofficial
Brand
![Page 47: UNLOCKING THE SECRETS OF INSTAGRAM · animotoanimoto • Instagram Stories users has increased from 150 million in January 2017 to 500 million in January 2019 • 80% of Instagram](https://reader035.vdocuments.mx/reader035/viewer/2022070720/5ee09648ad6a402d666bbfb8/html5/thumbnails/47.jpg)
@animoto@animoto
FEED STORIES
EvergreenStay in profile forever
Your Official BrandThe face of your company
CuratedProfessional looking
FleetingDisappears after 24 hours
Your Unofficial Brand Just casually checking in
Off the CuffIn the moment, sharing today
Sound OffUsually not listening
Sound OnMore likely to be listening
VS
Ideal for EngagementExisting audiences egage w/ Stories
Ideal for ReachGets discovered by new audiences
![Page 48: UNLOCKING THE SECRETS OF INSTAGRAM · animotoanimoto • Instagram Stories users has increased from 150 million in January 2017 to 500 million in January 2019 • 80% of Instagram](https://reader035.vdocuments.mx/reader035/viewer/2022070720/5ee09648ad6a402d666bbfb8/html5/thumbnails/48.jpg)
@animoto@animoto
FEED STORIESVS
More EstablishedMany brands have built a strategy
Early DaysLots of room for experimentation
![Page 49: UNLOCKING THE SECRETS OF INSTAGRAM · animotoanimoto • Instagram Stories users has increased from 150 million in January 2017 to 500 million in January 2019 • 80% of Instagram](https://reader035.vdocuments.mx/reader035/viewer/2022070720/5ee09648ad6a402d666bbfb8/html5/thumbnails/49.jpg)
@animoto@animoto
Cost Per Click
$2.00 —
$1.00 —
$2.50 —
$1.50 —
$0.50 —
$0.00 —
Cost Per 1000 Impressions (CPM)
$4.00—
$8.00—
$6.00—
$2.00—
$0.00 —
Instagram Feed (Vertical)
Instagram StoriesInstagram Feed (Square)
![Page 50: UNLOCKING THE SECRETS OF INSTAGRAM · animotoanimoto • Instagram Stories users has increased from 150 million in January 2017 to 500 million in January 2019 • 80% of Instagram](https://reader035.vdocuments.mx/reader035/viewer/2022070720/5ee09648ad6a402d666bbfb8/html5/thumbnails/50.jpg)
@animoto
10 Story Ideas…
![Page 51: UNLOCKING THE SECRETS OF INSTAGRAM · animotoanimoto • Instagram Stories users has increased from 150 million in January 2017 to 500 million in January 2019 • 80% of Instagram](https://reader035.vdocuments.mx/reader035/viewer/2022070720/5ee09648ad6a402d666bbfb8/html5/thumbnails/51.jpg)
@animoto@animoto
![Page 52: UNLOCKING THE SECRETS OF INSTAGRAM · animotoanimoto • Instagram Stories users has increased from 150 million in January 2017 to 500 million in January 2019 • 80% of Instagram](https://reader035.vdocuments.mx/reader035/viewer/2022070720/5ee09648ad6a402d666bbfb8/html5/thumbnails/52.jpg)
@animoto@animoto
IGTV
![Page 53: UNLOCKING THE SECRETS OF INSTAGRAM · animotoanimoto • Instagram Stories users has increased from 150 million in January 2017 to 500 million in January 2019 • 80% of Instagram](https://reader035.vdocuments.mx/reader035/viewer/2022070720/5ee09648ad6a402d666bbfb8/html5/thumbnails/53.jpg)
@animoto@animoto
BENEFITS
• Longer Form Video
• Relatively New
• Being Pushed in Feed
• No Ads
• Suports Vertical Video
• Outperforms Feed
![Page 54: UNLOCKING THE SECRETS OF INSTAGRAM · animotoanimoto • Instagram Stories users has increased from 150 million in January 2017 to 500 million in January 2019 • 80% of Instagram](https://reader035.vdocuments.mx/reader035/viewer/2022070720/5ee09648ad6a402d666bbfb8/html5/thumbnails/54.jpg)
@animoto
WHY INSTAGRAM1
2
3
4
TYPES OF POSTS
FEED VS. STORIES VS. IGTV
KEEP VIEWERS ENGAGED
![Page 55: UNLOCKING THE SECRETS OF INSTAGRAM · animotoanimoto • Instagram Stories users has increased from 150 million in January 2017 to 500 million in January 2019 • 80% of Instagram](https://reader035.vdocuments.mx/reader035/viewer/2022070720/5ee09648ad6a402d666bbfb8/html5/thumbnails/55.jpg)
@animoto@animoto
KEEPING VIEWERS
ENGAGED
![Page 56: UNLOCKING THE SECRETS OF INSTAGRAM · animotoanimoto • Instagram Stories users has increased from 150 million in January 2017 to 500 million in January 2019 • 80% of Instagram](https://reader035.vdocuments.mx/reader035/viewer/2022070720/5ee09648ad6a402d666bbfb8/html5/thumbnails/56.jpg)
@animoto@animoto
VIDEO
![Page 57: UNLOCKING THE SECRETS OF INSTAGRAM · animotoanimoto • Instagram Stories users has increased from 150 million in January 2017 to 500 million in January 2019 • 80% of Instagram](https://reader035.vdocuments.mx/reader035/viewer/2022070720/5ee09648ad6a402d666bbfb8/html5/thumbnails/57.jpg)
@animoto@animoto
• By 2019, global video traffic will account for 80% of all Internet traffic
• Facebook generates 8 billion video views on average per day
• YouTube reports mobile video consumption rises +100% every year
• The average person watches over 1.5 hours of video content per day
• 72% of people would use video than text to learn about a product or service
• People spend 88% more time on websites with video
• People recall 6X the amount of information from a video than from text
• 90% of users say that product videos are helpful in the decision process
• Companies using video enjoy +41% web traffic from search than non-users
• Video generates 12X more shares on social than text + images combined
• People spend 3X longer watching a live vs prerecorded social video
• After watching a video, +64% are more likely to buy a product online STA
TS
, STA
TS
, STA
TS
![Page 58: UNLOCKING THE SECRETS OF INSTAGRAM · animotoanimoto • Instagram Stories users has increased from 150 million in January 2017 to 500 million in January 2019 • 80% of Instagram](https://reader035.vdocuments.mx/reader035/viewer/2022070720/5ee09648ad6a402d666bbfb8/html5/thumbnails/58.jpg)
@animoto@animoto
• By 2019, global video traffic will account for 80% of all Internet traffic
• Facebook generates 8 billion video views on average per day
• YouTube reports mobile video consumption rises +100% every year
• The average person watches over 1.5 hours of video content per day
• 72% of people would use video than text to learn about a product or service
• People spend 88% more time on websites with video
• People recall 6X the amount of information from a video than from text
• 90% of users say that product videos are helpful in the decision process
• Companies using video enjoy +41% web traffic from search than non-users
• Video generates 12X more shares on social than text + images combined
• People spend 3X longer watching a live vs prerecorded social video
• After watching a video, +64% are more likely to buy a product online STA
TS
, STA
TS
, STA
TS
more information
recalled by people from
video than from text
6X
![Page 59: UNLOCKING THE SECRETS OF INSTAGRAM · animotoanimoto • Instagram Stories users has increased from 150 million in January 2017 to 500 million in January 2019 • 80% of Instagram](https://reader035.vdocuments.mx/reader035/viewer/2022070720/5ee09648ad6a402d666bbfb8/html5/thumbnails/59.jpg)
@animoto@animoto
• By 2019, global video traffic will account for 80% of all Internet traffic
• Facebook generates 8 billion video views on average per day
• YouTube reports mobile video consumption rises +100% every year
• The average person watches over 1.5 hours of video content per day
• 72% of people would use video than text to learn about a product or service
• People spend 88% more time on websites with video
• People recall 6X the amount of information from a video than from text
• 90% of users say that product videos are helpful in the decision process
• Companies using video enjoy +41% web traffic from search than non-users
• Video generates 12X more shares on social than text + images combined
• People spend 3X longer watching a live vs prerecorded social video
• After watching a video, +64% are more likely to buy a product online STA
TS
, STA
TS
, STA
TS
more shares on social
generated by video over
text & images combined
12X
![Page 60: UNLOCKING THE SECRETS OF INSTAGRAM · animotoanimoto • Instagram Stories users has increased from 150 million in January 2017 to 500 million in January 2019 • 80% of Instagram](https://reader035.vdocuments.mx/reader035/viewer/2022070720/5ee09648ad6a402d666bbfb8/html5/thumbnails/60.jpg)
@animoto@animoto
• By 2019, global video traffic will account for 80% of all Internet traffic
• Facebook generates 8 billion video views on average per day
• YouTube reports mobile video consumption rises +100% every year
• The average person watches over 1.5 hours of video content per day
• 72% of people would use video than text to learn about a product or service
• People spend 88% more time on websites with video
• People recall 6X the amount of information from a video than from text
• 90% of users say that product videos are helpful in the decision process
• Companies using video enjoy +41% web traffic from search than non-users
• Video generates 12X more shares on social than text + images combined
• People spend 3X longer watching a live vs prerecorded social video
• After watching a video, +64% are more likely to buy a product online STA
TS
, STA
TS
, STA
TS
more likely to make
a purchase after
watching a video
+64%
![Page 61: UNLOCKING THE SECRETS OF INSTAGRAM · animotoanimoto • Instagram Stories users has increased from 150 million in January 2017 to 500 million in January 2019 • 80% of Instagram](https://reader035.vdocuments.mx/reader035/viewer/2022070720/5ee09648ad6a402d666bbfb8/html5/thumbnails/61.jpg)
@animoto@animoto
• By 2019, global video traffic will account for 80% of all Internet traffic
• Facebook generates 8 billion video views on average per day
• YouTube reports mobile video consumption rises +100% every year
• The average person watches over 1.5 hours of video content per day
• 72% of people would use video than text to learn about a product or service
• People spend 88% more time on websites with video
• People recall 6X the amount of information from a video than from text
• 90% of users say that product videos are helpful in the decision process
• Companies using video enjoy +41% web traffic from search than non-users
• Video generates 12X more shares on social than text + images combined
• People spend 3X longer watching a live vs prerecorded social video
• After watching a video, +64% are more likely to buy a product online STA
TS
, STA
TS
, STA
TS
![Page 62: UNLOCKING THE SECRETS OF INSTAGRAM · animotoanimoto • Instagram Stories users has increased from 150 million in January 2017 to 500 million in January 2019 • 80% of Instagram](https://reader035.vdocuments.mx/reader035/viewer/2022070720/5ee09648ad6a402d666bbfb8/html5/thumbnails/62.jpg)
@animoto@animoto
TO CONSUME CONTENT
COMMUNICATEYOUR CONTENT HOW YOUR AUDIENCE
PREFERS
![Page 63: UNLOCKING THE SECRETS OF INSTAGRAM · animotoanimoto • Instagram Stories users has increased from 150 million in January 2017 to 500 million in January 2019 • 80% of Instagram](https://reader035.vdocuments.mx/reader035/viewer/2022070720/5ee09648ad6a402d666bbfb8/html5/thumbnails/63.jpg)
@animoto@animoto
“
”
SAVE THE BEST FOR
F I R S T@animoto
![Page 64: UNLOCKING THE SECRETS OF INSTAGRAM · animotoanimoto • Instagram Stories users has increased from 150 million in January 2017 to 500 million in January 2019 • 80% of Instagram](https://reader035.vdocuments.mx/reader035/viewer/2022070720/5ee09648ad6a402d666bbfb8/html5/thumbnails/64.jpg)
@animoto@animoto
![Page 65: UNLOCKING THE SECRETS OF INSTAGRAM · animotoanimoto • Instagram Stories users has increased from 150 million in January 2017 to 500 million in January 2019 • 80% of Instagram](https://reader035.vdocuments.mx/reader035/viewer/2022070720/5ee09648ad6a402d666bbfb8/html5/thumbnails/65.jpg)
@animoto@animoto
![Page 66: UNLOCKING THE SECRETS OF INSTAGRAM · animotoanimoto • Instagram Stories users has increased from 150 million in January 2017 to 500 million in January 2019 • 80% of Instagram](https://reader035.vdocuments.mx/reader035/viewer/2022070720/5ee09648ad6a402d666bbfb8/html5/thumbnails/66.jpg)
@animoto@animoto
#HASHTAGS
![Page 67: UNLOCKING THE SECRETS OF INSTAGRAM · animotoanimoto • Instagram Stories users has increased from 150 million in January 2017 to 500 million in January 2019 • 80% of Instagram](https://reader035.vdocuments.mx/reader035/viewer/2022070720/5ee09648ad6a402d666bbfb8/html5/thumbnails/67.jpg)
@animoto@animoto
OF TIME SPENT ON INSTAGRAM
20%IS BROWING THE EXPLORE TAB
![Page 68: UNLOCKING THE SECRETS OF INSTAGRAM · animotoanimoto • Instagram Stories users has increased from 150 million in January 2017 to 500 million in January 2019 • 80% of Instagram](https://reader035.vdocuments.mx/reader035/viewer/2022070720/5ee09648ad6a402d666bbfb8/html5/thumbnails/68.jpg)
@animoto@animoto
#love #picoftheday #instadaily#selfie #instagood #followme#photooftheday #fashion #tbt #cute #beautiful #style #food #happy #smile #summer #fun#like4like #nature #follow #me #friends #art #repost
![Page 69: UNLOCKING THE SECRETS OF INSTAGRAM · animotoanimoto • Instagram Stories users has increased from 150 million in January 2017 to 500 million in January 2019 • 80% of Instagram](https://reader035.vdocuments.mx/reader035/viewer/2022070720/5ee09648ad6a402d666bbfb8/html5/thumbnails/69.jpg)
@animoto@animoto
WHEN TO POST
![Page 70: UNLOCKING THE SECRETS OF INSTAGRAM · animotoanimoto • Instagram Stories users has increased from 150 million in January 2017 to 500 million in January 2019 • 80% of Instagram](https://reader035.vdocuments.mx/reader035/viewer/2022070720/5ee09648ad6a402d666bbfb8/html5/thumbnails/70.jpg)
@animoto@animoto
10A - 3P
![Page 71: UNLOCKING THE SECRETS OF INSTAGRAM · animotoanimoto • Instagram Stories users has increased from 150 million in January 2017 to 500 million in January 2019 • 80% of Instagram](https://reader035.vdocuments.mx/reader035/viewer/2022070720/5ee09648ad6a402d666bbfb8/html5/thumbnails/71.jpg)
@animoto@animoto
![Page 72: UNLOCKING THE SECRETS OF INSTAGRAM · animotoanimoto • Instagram Stories users has increased from 150 million in January 2017 to 500 million in January 2019 • 80% of Instagram](https://reader035.vdocuments.mx/reader035/viewer/2022070720/5ee09648ad6a402d666bbfb8/html5/thumbnails/72.jpg)
SQUARE
1:1
VERTICAL
9:16
LANDSCAPE
16:9
![Page 73: UNLOCKING THE SECRETS OF INSTAGRAM · animotoanimoto • Instagram Stories users has increased from 150 million in January 2017 to 500 million in January 2019 • 80% of Instagram](https://reader035.vdocuments.mx/reader035/viewer/2022070720/5ee09648ad6a402d666bbfb8/html5/thumbnails/73.jpg)
SQUARE
1:1
VERTICAL
9:16
LANDSCAPE
16:9
+78
%
![Page 74: UNLOCKING THE SECRETS OF INSTAGRAM · animotoanimoto • Instagram Stories users has increased from 150 million in January 2017 to 500 million in January 2019 • 80% of Instagram](https://reader035.vdocuments.mx/reader035/viewer/2022070720/5ee09648ad6a402d666bbfb8/html5/thumbnails/74.jpg)
SQUARE
1:1
VERTICAL
9:16
LANDSCAPE
16:9
+78
%
![Page 75: UNLOCKING THE SECRETS OF INSTAGRAM · animotoanimoto • Instagram Stories users has increased from 150 million in January 2017 to 500 million in January 2019 • 80% of Instagram](https://reader035.vdocuments.mx/reader035/viewer/2022070720/5ee09648ad6a402d666bbfb8/html5/thumbnails/75.jpg)
SQUARE
1:1
VERTICAL
9:16
LANDSCAPE
16:9
+216
%
![Page 76: UNLOCKING THE SECRETS OF INSTAGRAM · animotoanimoto • Instagram Stories users has increased from 150 million in January 2017 to 500 million in January 2019 • 80% of Instagram](https://reader035.vdocuments.mx/reader035/viewer/2022070720/5ee09648ad6a402d666bbfb8/html5/thumbnails/76.jpg)
@animoto@animoto
0 —
10,000 —
5,000 —
15,000 —
50% Video Watch – Instagram Feed
Buffer
Square
Vertical
Square
Vertical
Animoto
+187%
+157%
![Page 77: UNLOCKING THE SECRETS OF INSTAGRAM · animotoanimoto • Instagram Stories users has increased from 150 million in January 2017 to 500 million in January 2019 • 80% of Instagram](https://reader035.vdocuments.mx/reader035/viewer/2022070720/5ee09648ad6a402d666bbfb8/html5/thumbnails/77.jpg)
@animoto@animoto
AUTHENTICITY
HILARITYIS MORE IMPORTANT THAN
![Page 78: UNLOCKING THE SECRETS OF INSTAGRAM · animotoanimoto • Instagram Stories users has increased from 150 million in January 2017 to 500 million in January 2019 • 80% of Instagram](https://reader035.vdocuments.mx/reader035/viewer/2022070720/5ee09648ad6a402d666bbfb8/html5/thumbnails/78.jpg)
@animoto@animoto
AUTHENTICITY
PERFECTIONIS MORE IMPORTANT THAN
![Page 79: UNLOCKING THE SECRETS OF INSTAGRAM · animotoanimoto • Instagram Stories users has increased from 150 million in January 2017 to 500 million in January 2019 • 80% of Instagram](https://reader035.vdocuments.mx/reader035/viewer/2022070720/5ee09648ad6a402d666bbfb8/html5/thumbnails/79.jpg)
@animoto@animoto
![Page 80: UNLOCKING THE SECRETS OF INSTAGRAM · animotoanimoto • Instagram Stories users has increased from 150 million in January 2017 to 500 million in January 2019 • 80% of Instagram](https://reader035.vdocuments.mx/reader035/viewer/2022070720/5ee09648ad6a402d666bbfb8/html5/thumbnails/80.jpg)
@animoto@animoto
AUTHENTICITY
PERFECTIONIS MORE IMPORTANT THAN
![Page 81: UNLOCKING THE SECRETS OF INSTAGRAM · animotoanimoto • Instagram Stories users has increased from 150 million in January 2017 to 500 million in January 2019 • 80% of Instagram](https://reader035.vdocuments.mx/reader035/viewer/2022070720/5ee09648ad6a402d666bbfb8/html5/thumbnails/81.jpg)
@animoto@animoto
AUTHENTICITY
TRUST=
![Page 82: UNLOCKING THE SECRETS OF INSTAGRAM · animotoanimoto • Instagram Stories users has increased from 150 million in January 2017 to 500 million in January 2019 • 80% of Instagram](https://reader035.vdocuments.mx/reader035/viewer/2022070720/5ee09648ad6a402d666bbfb8/html5/thumbnails/82.jpg)
@animoto@animoto
SOCIAL MEDIA
HOLIDAYS
PEOPLE
OTHER
BRANDS
#HASHTAGS
SHARESISSUES
EXTENSIONS OF YOUR
BRAND
![Page 83: UNLOCKING THE SECRETS OF INSTAGRAM · animotoanimoto • Instagram Stories users has increased from 150 million in January 2017 to 500 million in January 2019 • 80% of Instagram](https://reader035.vdocuments.mx/reader035/viewer/2022070720/5ee09648ad6a402d666bbfb8/html5/thumbnails/83.jpg)
@animoto@animoto
EVERYTHINGYOU DO ON INSTAGRAM
IS AN EXTENSION OF
YOUR BRAND
![Page 84: UNLOCKING THE SECRETS OF INSTAGRAM · animotoanimoto • Instagram Stories users has increased from 150 million in January 2017 to 500 million in January 2019 • 80% of Instagram](https://reader035.vdocuments.mx/reader035/viewer/2022070720/5ee09648ad6a402d666bbfb8/html5/thumbnails/84.jpg)
@animoto
WHY INSTAGRAM1
2
3
4
TYPES OF POSTS
FEED VS. STORIES VS. IGTV
KEEP VIEWERS ENGAGED
![Page 85: UNLOCKING THE SECRETS OF INSTAGRAM · animotoanimoto • Instagram Stories users has increased from 150 million in January 2017 to 500 million in January 2019 • 80% of Instagram](https://reader035.vdocuments.mx/reader035/viewer/2022070720/5ee09648ad6a402d666bbfb8/html5/thumbnails/85.jpg)
@animoto@animoto
![Page 86: UNLOCKING THE SECRETS OF INSTAGRAM · animotoanimoto • Instagram Stories users has increased from 150 million in January 2017 to 500 million in January 2019 • 80% of Instagram](https://reader035.vdocuments.mx/reader035/viewer/2022070720/5ee09648ad6a402d666bbfb8/html5/thumbnails/86.jpg)
@animoto@animoto
![Page 87: UNLOCKING THE SECRETS OF INSTAGRAM · animotoanimoto • Instagram Stories users has increased from 150 million in January 2017 to 500 million in January 2019 • 80% of Instagram](https://reader035.vdocuments.mx/reader035/viewer/2022070720/5ee09648ad6a402d666bbfb8/html5/thumbnails/87.jpg)
@animoto@animoto
![Page 88: UNLOCKING THE SECRETS OF INSTAGRAM · animotoanimoto • Instagram Stories users has increased from 150 million in January 2017 to 500 million in January 2019 • 80% of Instagram](https://reader035.vdocuments.mx/reader035/viewer/2022070720/5ee09648ad6a402d666bbfb8/html5/thumbnails/88.jpg)
@animoto@animoto
![Page 89: UNLOCKING THE SECRETS OF INSTAGRAM · animotoanimoto • Instagram Stories users has increased from 150 million in January 2017 to 500 million in January 2019 • 80% of Instagram](https://reader035.vdocuments.mx/reader035/viewer/2022070720/5ee09648ad6a402d666bbfb8/html5/thumbnails/89.jpg)
@animoto
THANK YOU.
![Page 91: UNLOCKING THE SECRETS OF INSTAGRAM · animotoanimoto • Instagram Stories users has increased from 150 million in January 2017 to 500 million in January 2019 • 80% of Instagram](https://reader035.vdocuments.mx/reader035/viewer/2022070720/5ee09648ad6a402d666bbfb8/html5/thumbnails/91.jpg)
@animoto@animoto
RIPRIP