instagram report - social samosa€¦ · instagram user statistics 1 billion monthly active users...
TRANSCRIPT
Instagram Report
Usage
Statistics
Instagram Statistics
User Statistics
Marketing Statistics
Instagram User Statistics
➢1 Billion monthly active users with half
of them being daily active users
➢400 Million daily active Instagram
story users
➢90% Instagram users are younger than
35 years old
➢18-34 years is the biggest
demographic active on this platform
accounting for 64% of total users
➢80% of Instagram users are outside the US
➢60% of users login daily on Instagram
➢ Instagram has emerged as the second most engaged social
networking platform after Facebook which bought Instagram in 2012 for USD 1 Billion
Instagram Usage Statistics
4.2 billion likes every
day
40 billion photos have been shared
Instagram Marketing Statistics
➢~50% of brands are on Instagram
➢ In the US, 96% fashion brands are
already on this platform
➢Engagement with brands is 10 times higher on Instagram than Facebook
➢ Posts with at least
one hashtaggain 12.6% more engagement
➢ Posts that include
another handle gain 56% more engagement
➢ Posts with a
location receive 79% more engagement
➢ More than 8 million business accounts are
present on IG with 80% users following at least one business account
➢ ~67% of profile hits on business accounts on
IG are from non followers
Instagram Marketing Statistics
➢~60% of users first heard about a
product on Instagram
➢ While 83% users agree an Instagram
post influences their purchase decision; 30% have actively
bought something they discovered
on IG
➢ With the launch of ‘Shop Now’
button; around 34% of brandshave made their accounts
shoppable with retail and beauty
leading from the front
Instagram Marketing Statistics
➢Ad revenue from Instagram is expected
to touch USD 7 Billion in 2018 with
25% of ads in the from of videos
➢ Instagram enjoys ad recall 2.8 times higher than industry average
➢ With engagement higher on weekdays; targeting advertising helps
brands save money and gain eyeballs faster in the competitive world of digital advertising
Instagram Demographics
32%Viewership is from 18-24 Years Age Group,
Females Leading with 50.3% Overall
&
US is having Maximum Monthly Active Users i.e. 120 Million
User Demographics of Instagram, Global
4
15 15
8
5
2
1
3
17 17
7
4
1 1
13-17 18-24 25-34 35-44 45-54 55-64 65+
Distribution of Instagram users worldwide as of July 2018, by age and gender
Female (%age) Male (%age)
50
%
50
%
User Growth and Geographical Distribution
90 100 130 150 200300
400500
600700
800
1,000
Jan '13 Feb '13 Jun '13 Sep '13 Mar '14 Dec '14 Sep '15 Jun '16 Dec '16 Apr '17 Sep '17 Jun '18
Number of monthly active Instagram users 2013-2018 (In Millions)
120
67 63 59
36 3324 23 21 18 18
UnitedStates
India Brazil Indonesia Turkey Russia Japan UnitedKingdom
Mexico Italy Germany
Countries with the most Instagram Users, 2018 (In Millions)Apart from the US,
majority of user growth is coming
from developing countries such as
India, Brazil and Indonesia
Influencer Profile Stats
233.9 MFollowers of Instagram Profile @ Instagram
9GAG being the Most Engagement Publisher
Most Followed Instagram Accounts (Individuals and Content Publishers)
233.9
135.5
123.3
118.3
113.5
109.8
107.0
106.6
102.7
98.3
Selena Gomez
Cristiano Ronaldo
Ariana Grande
Beyoncé
Kim Kardashian
Taylor Swift
Kylie Jenner
The Rock
Justin Bieber
Instagram Handles With Most Number of Followers (In Million)
223.9
131.1
118.1
87.2
73.1
72.6
55.9
51.7
48.9
39.1
9gag
theshaderoom
natgeo
houseofhighlights
433
bleacherreport
espn
ladbible
barstoolsports
rvcjinsta
Most popular publishers on Instagram as of January 2018, by user engagement (in
million interactions)
Rise of Sponsored Posts and Ad Spending on Instagram
9.7
14.5
21.7
32.3
2016 2017* 2018* 2019*
Number of brand sponsored influencer posts on Instagram from 2016 to 2019 (in millions)
0.63
1.86
3.64
6.84
2015 2016 2017 2018*
Instagram Ad Revenue in USD Billion
~80% of influencers
prefer Instagram for Brand Collaborations
while 60% of Gen Z
prefers Influencersthan Celebrities in an
Ad
Instagram in India
52 MillionMonthly Active Users (Jan 2018)
4% of total Indian population active on Instagram
Unlike global, females account for only 26% of
total users in India on Instagram
Top Instagram Accounts in India by Engagement (in Million)
Based on Vidooly TrackingIn case your profile is missing; you may contact us
Rank AccountLifetime
Engagement (in Million)
1 AIB 24.1
2 filtercopy 21.7
3 anushkasen0408 21.7
4 hasley_india 19.5
5 mumbaiindians 18.7
6 harshbeniwal 17.8
7 vijaytelevision 14.3
8 gururandhawa 13.4
9 deepikapadukone 10.7
10 iplt20 9.7
11 tvfqtiyapa 7.2
12 eastindiacomedy 7.0
13 sharrymaan 6.2
14 hrithikroshan 6.1
15 armaanmalik22 5.7
16 rvcjinsta 5.6
17 officialguri_ 5.2
18 royalchallengersbangalore 4.5
19 ahmedrazaofficial 4.4
20 jannatzubair29 4.3
Rank AccountLifetime
Engagement (in Million)
21 ventunoart 4.1
22 narendramodi 4.0
23 kings_united_india 3.9
24 theamitbhadana 3.7
25 kkriders 3.4
26 rishhsome 3.3
27 girliyapa 3.1
28 rajasthanroyals 3.0
29 tseries.official 2.7
30 popxodaily 2.7
31 sangram_chougule_official 2.6
32 mtvindia 2.5
33 royalenfield 2.4
34 halamalturk 2.3
35 carryminati 2.3
36 thescreenpatti 2.2
37 missindiaorg 2.2
38 chan_chandani_raat_mehrma 2.2
39 mankirtaulakh 2.1
40 nehasharmaofficial 2.1
Rank AccountLifetime
Engagement (in Million)
41 laughingcolours 2.0
42 mallikadua 2.0
43 ammyvirk 2.0
44 kxipofficial 1.9
45 sonali.bhadauria 1.9
46 aajtak 1.9
47 homecookingshow 1.8
48 prabhgillmusic 1.7
49 amtouristerin 1.7
50 mtvroadies 1.6
Top Instagram Accounts in India by Views (in Million)
Based on Vidooly TrackingIn case your profile is missing; you may contact us
Rank AccountLifetime Views
(in Million)
1 hasley_india 171.9
2 filtercopy 148.4
3 AIB 147.4
4 harshbeniwal 140.9
5 vijaytelevision 119.8
6 anushkasen0408 93.1
7 tvfqtiyapa 65.6
8 mumbaiindians 56.7
9 deepikapadukone 56.2
10 eastindiacomedy 50.4
11 iplt20 46.9
12 gururandhawa 46.5
13 rvcjinsta 40.9
14 ventunoart 40.3
15 girliyapa 39.5
16 spotboye 39.0
17 popxodaily 38.6
18 rishhsome 32.5
19 atsbb 29.2
20 thescreenpatti 27.5
Rank AccountLifetime Views
(in Million)
21 missindiaorg 26.8
22 jannatzubair29 26.7
23 indiaforums 26.6
24 hrithikroshan 26.5
25 homecookingshow 26.2
26 halamalturk 24.9
27 mallikadua 24.4
28 sharrymaan 23.7
29 chan_chandani_raat_mehrma 22.5
30 laughingcolours 21.7
31 vogueindia 21.2
32 scoopwhoop 21.1
33 ahmedrazaofficial 21.0
34 missmalini 20.4
35 sonali.bhadauria 19.1
36 aajtak 19.0
37 mtvindia 18.6
38 kings_united_india 18.3
39 officialguri_ 16.8
40 royalchallengersbangalore 16.7
Rank AccountLifetime Views
(in Million)
41 teamnaach 15.4
42 kkriders 15.4
43 narendramodi 15.1
44 mynykaa 15.0
45 armaanmalik22 14.3
46 sangram_chougule_official 13.0
47 gauravgera 13.0
48 theamitbhadana 12.9
49 tanmaybhat 12.9
50 rajasthanroyals 12.8
