Tekken

What is Tekken?A series of fighting video games developed and published by Namco. Originally an arcade game, versions exist for the PlayStation, PlayStation 2, PlayStation Portable, PlayStation 3, Xbox 360 and Game Boy Advance.The amount of consoles you can play on it reveals how popular it is and how it is making the most of its marketing by being widely available on consoles.

Tekken is one of the most popular fighting games of all time. It is also one of the early games that could be played at home for multiplayers. It has been adapted in both animated and live action movies.It is a household name that has brought competitive fighters to the masses and its success is beyond comparison to nearly any game in its genre.

History of Tekken• In 1994, the original Tekken game hit

Japanese arcades like an atomic bomb. It wasn’t until 1996 however, that Americans were able to fill their local arcades to experience it. The game featured many different characters and fighting styles from various parts of the world.

• In 1995, the game made its appearance on the then new PlayStation entertainment system.

• The story lines and links between the characters were very interesting to young consumers and developed over many series.

• Tekken became the first PlayStation game to sell more than one million copies.

• Each Tekken has better graphics every time and gives the game more and more realism.

(compare the first picture of Tekken 5 to the below one of )

Advertising• Tekken is widely available on every console and therefore is much

more likely to be purchased by customers.• It doesn't involve much swearing but is still violent so the

audience are 12+• The ways in which it is advertised include:• Posters in game magazines• Internet advertising• Demo is available to play on other games namco has produced.

this helps get consumers to buy it if they enjoy the demo.• One other major way Tekken advertises is through word of

mouth, everyone knows Tekken has been around for a long time and has developed its game each time to make it bigger and better and not once has it failed to impress, consumers never have to doubt weather the next Tekken is going to be as good as the last.

• Official trailer of Tekken 6 is also used to advertise. (The link is below)

• http://www.youtube.com/watch?v=cS0O-o9qY9I

Reviews• No one knew how fans would respond to this dramatically more complex

game-play. Despite these changes, Tekken 3 emerged as one of the biggest games of the year. Fans applauded the added depth and game-play, as well as the vastly improved character models and environments. Critics praised the game almost universally. It is with Tekken 3 that most would agree the biggest evolution of the game took place. There were not half as many returning characters as there were in Tekken 2.

• TEKKEN 6 ‘Dark Resurrection’ arrives on the PSP. An all-new intro movie lets you dive into the midst of the world of TEKKEN, this time with ad-hoc multiplayer mode to fight against friends as well as more items to customize your favourite characters. The beauty of TEKKEN is re-created on the handheld console, delivering one of the most realistic graphics on a handheld platform. A variety of destructible objects pump up the action on 19 stages. Play as one of over 30. New characters Lili and Dragunov join the classic cast with all-new fight styles and moves. Collecting victories to lead your character to become king rewards you with ending movies for each character. Use your fight money to customize your characters – with more than double the items seen in TEKKEN 5. Using Wi-Fi connectivity of the PSP platform, you can battle against your friends – take your customized, original character against theirs and let the battle unfold. Mini-games provide a little breather from heart-pumping fighting action for more fun against friends.

Audience• People that may be attracted to

the new Tekken would be the mainstreamers because its a well known game that has been around for a long time and doesn't have any major negative connotations or stories attached to the game. Parents would buy it for their children and even play with them on multiplayer.

• With in the game Fighters from Japan, Ireland, Mexico, America and more are all put together for you to chose who you want to play as. This gave a global appeal to many people because they could play with characters from the same culture as there own as well as exploring the techniques of fighting from other cultures.