unit 30 (lo4) – be able to deliver an effective pitch or presentation to a publisher
TRANSCRIPT
Candidate name: Megan del MarCandidate number: 4028
ProposalGenre:Mixed genre magazine – main focus modern rock.
Intentions of magazine:One of the main market leaders.Competitor – Mojo magazine because they are similar as well as they would both be market leaders.
Content:Back stage at festivals/ concertsUpcoming toursReviews on albums & filmsWorking in the studioCelebrity gossipNew albums coming upInterviews with the most popular music artists at the timeCompetition
Promotion of magazine:Social media- Facebook, YouTube, Twitter.Website
Pre-production materials: Font styles
Boris Black Bloxx
Notes Tec Mono Expert
Hoosegow JNL
Final
Definition of “Tune”: A melody, especially one which characterizes a certain piece of music.
Definition of “iN”: Expressing the situation of something that is or appears to be enclosed or surrounded by something else.
Name of the text: Century Gothic
Production Plans• Release date: Monday 1st December• Beginning of production date: Monday 3rd November
Budget SummaryJob roles Salaries
Finance team £25,000
Editorial team £15,000
Journalists £15,000
Reporters £24,170
Advertising team £25,000
Production manager £35,000
Social media executive £22,000
Total £161,000
Start up costs: £140,000Start up expenses to fund – £80,000Start up assets to fund – £60,000 Total: £140,000
Marketing costs:Adverts: £795 per dayFestivals: £25 per thousand leafletsFacebook: 0.15p per click
http://www.prospects.ac.uk/magazine_journalist_salary.htmhttp://www.blurb.co.uk/pricing-calculator
Printing/publishing costs:Magazines: 10,000 / 2 = 5,000Pages: 24 / 2 = 12 x 4 = 48Cost: 1,149 / 2 = 574.5 x 4 = £2,298
Distribution costs:(£45 per thousand)45 x 5 = £225
Promotion at music festivals:Leaflets
Income: AdvertisingSubscriptions Profit from sales
Target AudienceAge: 15 - 24
Gender: Male and Female
Spending power: £2.50
Reason for reading magazine: Entertainment and Education
Psychographic (Explorers): Seeks discovery. Energy, individualism and experience. Values difference and adventure.
Occupation: in relation to media industry and also use an educational study
Demographics: B (teachers, creative and media) and E (students)
Pre-production materials: Mood board
Pre-production materials: Brand identity
Century Gothic
Pre-production materials: Flat Plan (1)
Pre-production materials: Flat Plan (2)
Pre-production materials: Draft pages
Pre-production materials: Draft articles
Pre-production materials: Plans for images
Front Cover First Draft
Double Page Spread First Draft
Feedback
Sales figures• The magazine will be a monthly base.• According to the NRS (National Readership Survey) “more than 9 in 10 adults in Great Britain consume a
newsbrand or magazine brand either in print or digitally. 85% of GB adults 15+ read a print newspaper or magazine and 61% consume newsbrand or magazine brand content via their PC or mobile device.” This connotes that I have to distribute “Tune iN” in a hard copy and digital to be able to have a wide range of target audience also to grow popularity within Great Britain.
Sales figures and growth of the magazine
Readership for Mojo magazine: 210,000
Readership for Tune iN magazine: 105,000
Profit Loss/Breakdown
THANK YOU!
Thank you for listening! Later on today I am going to email everyone
with a survey about my presentation.