Unit 1 The World Wide Web

Teaching objectives:After learning this section, the students are reqiured to:grasp some of basic theories related to business; grasp some important words and expressions; have a better understanding of the relationship between English and the success of business;understand briefly the history of business.

Text A Brief History of Business

Think before you read: 1. We are involved in business activities every day, but how well do you know about it? 2. When did it start and in what form?

Understanding of the text 1. What were the main wants of people and what kind of life did they lead a few centuries ago? 2. According to the text, why could the merchants in the old days make great profits?

Analusis of the text Words study: 1. be concerned with be about1His latest novel is concerned with Africa.2.Biz) The sales of the company is greatly concemedwith the whole staff.

2. fan out spread our from a central pointThe soldiers fanned out as they advanced.

3. be confined toShe was confined to bed for a week because of the flu.confine... toBizPlease confine your remarks to the company'sfinancial problems.

Difficult sentences: 1. Some studentsespecially those in western countriesworkperhaps by baby-sitting or tutoring in their spare time to earn moneyor are supported by their parents who should make moneyto buy something they want. some studentsworkperhaps by"are supported by" especially in the foreign countries"who should make moneytheir parentsto buy something they want"

2. Vital though these are to our emotional and physical well-beingthey are freeand, we put no price on them. "Vital though... well-beingvital they are freeand we put no price on them

3. The Silk Road Silk RoadBeginning in about 100 B. C.a network of overland trade routes developed to carry goods between Asia and Europe. The earliestmost directand most heavily used route came to be known as the Silk Roadfor the precious Chinese cloth that was traded abundantly on it. The routes waxed and waned overthe centuries with changing political and environmental conditions. After the

4. The Roman Empire an empire that succeeded the Roman Republic during the time of Augustuswho ruled from 27 B. C. to A. D. 14. At its greatest extent it encompassed territories stretching from Britain and Germany to North Africa and the Persian Gulf. After 395 it was split into the Byzantine Empire and the Western Roman Empirewhich rapidly sank into anarchy under the onslaught of barbarian invaders from the north and east. The last emperor of the WestRomulus Augustulusborn c. 461was deposed by Goths in 476the traditional date for the end of the empire

Summary: Answer the following questions. 1. According to the text, which people have to work/earn money? 2. What were the main wants of people and what kind of life did they lead a few centuries ago? 3 According to the text why could the merchants in the old days make great profits? 4. Are there any things that we can obtain without money? What are they? 5. What mattered most in the primitive society?

6. Why was there the worry of hunger presented in the primitive society? 7. How did people easedte day-to-day worry of hunger as civilization advanced? 8. How did the division of labor and the beginning of trade emerge? 9. What goods did the European exchange with others in the past? 10. Why was the business between Europe and Asia limited throughout the Middle Ages?

Assignment: Finish the exercises ]Preview Tex B

Text B: English and Busines Success

Think before you read: 1. Whats the relationship between English and success of business? 2. What can English contribute to the success of business? 3. Does everybody need a certain level of English language skills, even if its basic?

Understanding of the text Read the following statements and decide if they are trueTor false (F) after you read the text once or twice. 1 Nearly eight centuries laterLatin becomes an historical language known by a lot of scholars and students. 2 English is too difficult to learn. 3 There may be more East Asians speaking English. 4 People can serve tourists better if they know even basic English. 5 Not Hong Kong but Singapore has enough resources for agriculture.

Study the text in detailed 1 a handful of We invited 30 people, but only a handful of them came.30 ,2 It is no longer the property of the English. It belongs to the world.He no longer smokes.3 thanks to sb.sth. The company has had a successful yearthanks mainly to the improvement in export sales.

4 investment n.invest v.investor n.make a profit by careful investmentHe invested1000 in an oil company.10005 improve vtThe post office aims to improve its quality of service.6 serve its customers The new shop across the road has taken away most of my customers.

7. economy: n. economic a.economics n. The state of the economy is very worrying.8 pour: vt.The fans poured out of the stadium cheering wildly.The government has been pouring money into the steel industry.

9 sum n. Huge'-Sums have been invested in this project.710 doubt vt. n. Do you doubt my word? No doubt he means to help, but in fact he just gets in the way.11 Neither Singapore nor Hong Kong has enough resources or space for agriculture or manufacturing. The hotel is neither spacious nor comfortable.

Think about the following questions 1. Do you agree on the idea in the passage? Are you learning English for business? 2. If you are good at English, what will it help you with your career in business? 3. Why does English promote the success of business?

Assignment1. Go over what we learn in this text.2. Finish the exercises 3. Preview Unit 2