unique and strategic approaches by freelancers
TRANSCRIPT
Unique & Strategic Approaches by Freelancers
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Call Center and other experience of over 3
years in handling customer queries and
complaints
Shayla Taylor{ Customer Support }Currently assisting General
Manager of a leading Pharmaceutical Company and has an experience of
over 2 years
Amanda Webb{ Virtual Assistant
}
The FreelancersMeet The Freelancers and get to know the freelancers closely
3 years of Agency Experience and has
worked with clients like Tata, Infosys and other
leading MNC’s
Allan Grant{ Graphic Designer }2 years of Agency
Copywriter Experience in a small company. Worked with clients like HUL, ATC
etc.
Mariyah Brons{ Freelance Writer
}
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The Profit Puller Writer
In this approach he reiterates how his copy can help sell products, get leads or even drive traffic through SEO Copy implying higher profits if they hire him
As A Consultant
He puts up proposals that he can come over as a consultant for whatever print and web material goes out of the Company to be reviewed by him or written by him
Identity Writer
A little out of the way, but surely an attention puller. Get whatever information you can get and write to them saying that you can help them create a unique identity in the minds of their customers through your copy approach!
Wordsworth!The Writer
Instead of just sending out random proposals to clients that he can write good and telling them about their experience, he goes
around and tells them that he can overlook everything and not just write web copy or sales material copy! The larger picture
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Multitude of Ways!The Graphic Designer
A Connect
One Point Connect
Strategist for Design Approach
Sales Oriented
RetainershipIdentity Creation
Have It Your Way!There a multitude of ways a designer can approach a prospect!
1. Retainership – Most Profitable Agencies have this approach. Have it for yourself. So as a Freelancer if you take this route, you will have monthly income
2. Identity – Every Company wants a brand identity. Explain that it will take time and it will happen through each design
3. Sales Oriented – Explain that your design will comprehend the copy and will create a great user experience
4. A Connect – Detail your process of how do you intend to establish a connect with your client’s prospects once you know his business
5. One Point Connect – Offer to get all his work done. If the client is big, explain how you can get all his work for him. An end to end solution
6. Strategstist – Everyone wants to plan strategies. Spend some time and share your ideas on how you will plan his creative!
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PlanningOffer to plan your clients day according to his needs. Every assistant does things like invoicing etc., offer to plan your client’s day and surprise with scheduled reminders
Searching IdeasWhile most would say that is his Agency’s job once you know your client’s business, understand and periodically suggest ideas to better his business
Bring The FreshFind the newest software that help in planning and help him get accustomed to those. He’ll be more than glad
Every Business Needs YouThe Virtual Assistant
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Pretty much remains the same here with a list of FAQ’s and responses to be given. But you can bring about changes in the following 3 ways for your business as well as for the ease of your client!
Bring New Customers!Customer Service
Referrals
Add some flavor to regular mails and calls by asking for referrals.
You can make some extra cash and your
client gets readymade business
Add Your Own Ratings
Add your own rating system & whether it is likely that they will buy again from you & end the call/email with an
action plan for the next time
Testimonials
This will do a great deal for your client if you invite customers to give testimonials that they liked your
product
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Let me know in the comments if it did!Did you Read Sound Trivial?
But what’s important is that you add your own flavor to every kind of job you do and that value
addition will take you miles ahead of your competition
Creating a difference is not easy, but it can happen if the approach is correct!
So next time remember to add value additions to every proposal you send or every prospect you
meet!
THANK YOU FOR YOUR TIME!
Look forward to your comments
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