linkedin for solopreneurs & freelancers

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WORKSHOP How solo business owners and freelancers can use to their advantage!

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Page 1: Linkedin for Solopreneurs & Freelancers

WORKSHOPHow solo business owners and freelancers can use to their advantage!

Page 2: Linkedin for Solopreneurs & Freelancers
Page 3: Linkedin for Solopreneurs & Freelancers

Why bother?

• Online reputation + social proof • Provide credibility + context for your business• 467 million global users (Oct 16)• SEO• Referrals• Information• Communication

Page 4: Linkedin for Solopreneurs & Freelancers

Be seen and be found• Free options - building and keeping relationships• Premium account features – connecting to decision

makers• Company pages + paid advertising• Targeted paid advertising• Market research• Unique URL

Page 5: Linkedin for Solopreneurs & Freelancers

The Basics• Getting over that icky sales/corporate/networking feeling. “HELP”

• Have a presence

•Engage with new people

•Let people find you

•Prove yourself over time

Page 6: Linkedin for Solopreneurs & Freelancers

The Basics

• Photography.• Profiles with photos are 7 times more likely to be visited• Invest!• Smile• Consider your background image too

• A great headshot is clear, high quality, free of distractions and cropped to the face and neck

• No hard and fast rules for creatives!

Page 7: Linkedin for Solopreneurs & Freelancers

The Basics• Define your LinkedIn goals• Decide which keywords you will use• Test your keywords periodically• Commit to setting yourself up well

Page 8: Linkedin for Solopreneurs & Freelancers

The Headline

• Not your title• 120 characters• Open your story• Define your market

Page 9: Linkedin for Solopreneurs & Freelancers

The Summary• One of the most important and most neglected sections.• 2000 character limit• Tell your story• Use a basic format if you’re stuck: who, what, why?• Provide a call to action• Provide your contact details• Use the first person if you can• Use bullet points for your skills or other lists• Use the active voice• Cut jargon

Page 10: Linkedin for Solopreneurs & Freelancers

The Experience Section• Link back into your company profile page. Let people know what your

business does, how you offer value and who you work with• Add relevant past positions and a summary of your role• Include key achievements and weave your story’s loose ends• Include your keywords• Ask for recommendations

Page 11: Linkedin for Solopreneurs & Freelancers

Recommendations• Key for taking your profile up

a notch• Be strategic• Provide recommendations• Invaluable for social proof and

credibility• Show your unique value and

people skills• Adds to your profile’s

‘personality’

Page 12: Linkedin for Solopreneurs & Freelancers

Using search functions

Page 13: Linkedin for Solopreneurs & Freelancers

LinkedIn Etiquette• Personalise connection requests• Add who you know, follow up with

new connections you haven’t personally met

• Accept legitimate connection requests

• Post professional content• Offer value

Page 14: Linkedin for Solopreneurs & Freelancers

Building your profile• Add contacts: the magic 500+• Join groups• Comment (thoughtfully)• Publish content: quick updates + long form content

Page 15: Linkedin for Solopreneurs & Freelancers

Question and Connection time!• Let’s get connected.• Feel free to contact me with any questions about your

profile

Beth Barrett [email protected] 457 714