how solopreneurs can achieve roi from social media marketing
DESCRIPTION
It's more important than ever to have a strong online presence, especially when you work for yourself and are responsible for finding your own work to make a living. Jennifer Abernathy walks through top tips get return on your time investment on social media, which in this case means more earned revenue.TRANSCRIPT
How Solopreneurs Can Achieve ROI from Social Media Marketing
Presented by: Jennifer Abernethy
Moderator
Jaime MacDonellMarketing Manager, MBO Partners
We Make it Easy for Independent Consultants & Their Clients to Work Together
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Expert Speaker – Jennifer Abernethy
Jennifer AbernethyAmerica’s Premier Social Marketing Stylist to Professionals SHE-EO at sociallydelivered.com & thesaleslounge.com
It’s No Longer Business as Usual
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Augmented Reality is Coming!
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In a few short years…
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It’s time to Modernize your Business Thinking
• Therefore: SHIFT! It’s important to begin believing that
YOU ARE THE BRAND– Not your logo or name of your business
• #SocialBusiness
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A Changing Environment
• The World is SHIFTING
• The way you interact with prospects, referral champions and clients is quickly EVOLVING
• Marketing has SHIFTED…your time is NOW!
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Social Media 2006-Current
Social Business 2011- ?
Social Innovation late 2012- ?
Social Influence & Clout 2013
Where Are We Going?
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Social Business 2.0
“The utilization of the social media landscape to
network, strategize, acknowledge and power-play with
key influencers and your prospects to advance your
business and brand forward”
~Jennifer Abernethy
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ROI = ROR
• Return on Investment = Return on Relationships
• Invest time in the right people and organizations online
• ROI On Social Media Today = leads, recommendations, introductions, information, media, clients, testimonials
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Digital Relationships are the new currency
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Your Personal Brand in Action
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Social Business
• Business cards
• Voicemail
• Interactions
• Digital footprint
ALL ARE A PART OF YOUR BRAND IN THIS NEW SOCIAL BUSINESS LANDSCAPE
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People are using Social Media on a Daily Basis
Do you have a presence on:
• Pinterest• Facebook• Twitter• LinkedIn
• Video to share tips• Google+• Instagram
Are you using:
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I need you. I’m a busy executive. I’m online! Make it easy for me to find you & hire you.
• YouTube
• iTunes
• Articles online
• TwitterCopyright JEA Enterprises 2012. All rights reserved. Not to be distributed w/o permission.
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Where do Entry Level Employees and Interns Search?
• Hi, I’m the intern and I’ve been asked to find consultants for my CEO and managers.
• I do not know the world without the internet
• Can you guess the first place that I will search to find you?
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The #2 Search Engine in the World!
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Your Online Digital Presence
It All Begins With a Photo
• How do you want to represent yourself?
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24 Copyright JEA Enterprises 2012. All rights reserved. Not to be distributed w/o permission.
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The World’s Largest Online Networking Site!
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Think of these Sites as Your Own Channel
• Post videos
• Stream live from where you are speaking
• Share tips!
• Let people know you are ready to speak!
• Change your timeline photo every 2 months
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Instagram – Great Way to Share Photos
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• How are you representing yourself? • Are you logging in several times per week?• Key online networking site
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Use a Professional Headline
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Share, Share, Share!
• LinkedIn Checklist
• Post updates 5x a week
• Post a video using Slideshare app
• Update your skills so you can get endorsements
• Put your phone number in the summary
• Send personal notes.
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Twitter – A Top Source of Leads
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#TweetChats=Scheduled Conversations
2013-14 Trends
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2013 Trend
• Soon people will point their phones at you and read your social klout!
• Klout = Influence. Credibility. Likeability online
• They will look at :– Your digital footprint– Your digital following– Your digital articles, photos, press and influence.
• Social klout will influence whether people decide to do business with you, partner with you, sponsor you, support you, etc.
• http://klout.com/home
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Professional/Personal Perks for those with Strong Social Influence
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Get Ready for Mobile
• M commerce is here and going mainstream by end of 2013
• Get your mobile websites ready. 41% of mobile users have purchased via mobile
• Network Solutions has a great PDF doc on their site
• Be sure to collect cell phone numbers!
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Weekly Action Items
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• Update status daily• Acknowledge new followers• See a great prospect? Ask for a phone meeting
• Five calls a day or on your prospecting days
• Scour your LinkedIn. Ask who do you need to know?
• Record one video each week.
• Log in! Many people need your services and expertise!
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Are YOU Agile Enough to Shift? If not, Your Business Will Become Irrelevant
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Stay Agile, Nimble, Flexible
• This fast pace of change is going to continue for the next 3 years.
• We have a future coming that we can’t imagine.
• The possibilities are endless for ALL of you!
• If I had listened to everyone that told me FB would never work… Mindset is key!
• Each day connect to new people online - Network!
• #PUTP = Pick up The Phone!
Copyright JEA Enterprises 2012. All rights reserved. Not to be distributed w/o permission.
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Thank You!
www.thesaleslounge.comwww.sociallydelivered.comjea@thesaleslounge.com
I’m here for you!
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