UNDERSTANDING THE IMPACT OF AMPLIFIED EVENT MARKETING

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Photos: Neilson Barnard/Getty Images for Samsung, Juan Ocampo/NBAE/Getty Images (Bud Light), Nilaya Sabnis (Target) - compiled by BizBash

The Importance of Live Events

Some of the best performing brands like Samsung, Bud Light, and Target are acknowledging the power of events and leveraging

those live experiences through social media.

Live events are a key vehicle for brands to connect with consumers in a direct, relevant, and engaging way.

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Research shows that events positively improve brand perception.

Source: EventTrack 2014, Event Marketing Institute and Mosaic

After an event, 74% of the attendees have a more positive opinion about the brand, company, or service being promoted.

The Importance of Live Events

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96% of consumers said participating in an event made them more likely to purchase. And nearly ¾ of event participants that purchase

once will become regular customers.

And they increase purchase intent.

The Importance of Live Events

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93% of consumer respondents said events are more effective than TV commercials (… and print advertising, online ads, and radio).

Additionally, event marketing is more impactful than other mediums.

The Importance of Live Events

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The Cost of Live Events

But, unlike other advertising mediums, the cost of reaching a consumer can be high and extremely difficult to measure.

Source: 2013 ANA/IEG Sponsorship and Event Marketing Measurement Survey

25% of marketers do not use data in event marketing decision-making and only 50% attempt to isolate the impact for sponsorship

activity compared to other concurrent marketing activities.

Enterprise Event Marketing Technology

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Tagkast’s mobile and socially integrated event marketing technology engages more consumers with the same event marketing spend.

60% of event attendees will immediately share branded event photos to their own social networks allowing marketers to increase impressions in a scalable one-to-many way.

* ICONS REPRESENT SAMPLE SIZE OF 10

Enterprise Event Marketing Technology

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Monitoring and analytics tools provide the measurable data needed to track an event’s overall impact and ROI.

Tagkast provides a custom suite of reporting solutions that tracks important KPIs like total impressions, interactions, click throughs, and emails collected.

Enterprise Event Marketing Technology

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Start using Tagkast and join some of the best event marketing companies.

SET UP A FREE CONSULTATION

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Let our experienced event marketing and social media experts

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Research Source: EventTrack 2014, Event Marketing Institute and Mosaic

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