understanding south east asia mobile market behaviour 20140913
DESCRIPTION
The South East Asia region is an emerging region for mobile business. with high mobile penetration rate and fast growing smartphone adoption, it is poised to be the place to look out for mobile gaming and services businessesTRANSCRIPT
The South East Asia Mobile Environment
Preparing for the mobile wave
640m Population
11 Countries
200m Internet Users
170 Social Users
690m Mobile Subs
Understanding South East Asia
3
Market is generally segmented into mature and emerging areas. The terms are coined as Big 6 and Small 5, based on technological advancement or GDP.
Understanding South East Asia 54
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Thai
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Laos
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4
The population in South East Asia is generally young, where over 70% of the people in emerging countries are age 34 and below.
Young and Energetic Population
5
Social Network
User Base
Facebook 140m registered users
Google+ 56m registered users
Youtube 45m unique visitors monthly
Twitter 22m registered users
The absence of a strong localized social networking service drives SEA online users to global social networking sites.
The growth of UCG in SEA has been tremendous and each country has its own specific channels and access in each major social networks which are localized.
Social and Content Hungry
6
Constantly Online & Connected
Smartphones below USD$80!!!
With phones that cheap, smartphones adoption will grow more than 10% YoY
Jumping from Wired to Wireless
The speed of internet access will pick up in 2015/16 with ISPs and Mobile operators hoping on to the wireless 3G and 4G network to provide broadband services
9
Understanding South East Asia
Is South East Asia a single region or not?
10
How BIG is SEA Mobile Market Worth?
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689,000,000 Mobile Subscriptions
BUT how many smart phones and devices are there actually?
How BIG is SEA Mobile Market Worth?
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Market Share of Smart Vs Featured Phones
Indonesia Thailand Vietnam Philippines Malaysia Singapore
Series1 52 28 20 16 10 4.5
5
15
25
35
45
55
Smartphones in South East Asia 2014
Qua
ntity
Smartphones Numbers in SEA*
The estimated number of smartphones in the SEA region is about 130m to 140m.
*** Data obtained from various sources
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SEA market is worth more than USD30m a month (Mar 2014) in total revenue from the official app stores. The above only constitutes the credit card market. Less than 10% of users has credit cards.
The App Stores in SEA
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• Captures more than 60% of market• Fueled by low cost OEM phones• User base is mid to low income• Championed by Samsung• High user base, low revenue
• Captures 30% or less of market• Expensive phone in SEA• User base is mid to high income• Apple branding is a prestige• High revenue, low user base
Google Android Vs Apple iOS
Playing Habits of SEA Players
There are similarities in the playing behavior due to the progress from PC games to Mobile games. SEA is a region that accepts a wide range of games from the East and West. Success in 1 country can lead to regional success.
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SEA Mobile Market Potential
$2 Billion
SEA Appstores$
360m
Market size potential is at least 3 to 5 times bigger than the current appstores revenue combined. Note that only a minority of the gamers has credit cards. Tapping on local 3rd party payment system and operator billing will see the potential maximized.
The Growth Potential for Mobile Revenue
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Catch the Mobile Wave!!!
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Robin Sagacious NgHead of International Business____________________________Asiasoft Corporation PCLM: +65 8121 7577E: [email protected] Skype : dweeteng LINE : dweeteng W: www.asiasoft.netLinkedin : http://sg.linkedin.com/in/robinng/
Contacting Me!