from movement to revolution: mobile product design to shift consumer purchasing behaviour in asia
Post on 20-Oct-2014
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DESCRIPTION
The story of how we went from NO mobile experience to winning Asia's most valuable App 2011 from Singtel Techventure...with NO designer as part of the team.We are hiring designers, do email me if you are interested.TRANSCRIPT
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Revolution: Mobile Product
Design to shift consumer
purchasing behaviour in Asia
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3 mobile product philosophies
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I’m Bored
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3 mobile product philosophies
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I want to do X…
on my mobile
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3 mobile product philosophies
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1. Create the manifesto
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Price pal
SG price
Price-o-matic
Price Check
PricePad
Pricecheckah
Featured Price Comparison
ShopAdvisor
Shopper
Scan&Shop
Shop Saavy
Pic2Shop
Barcode Scanner Shopping
Bakodo
Barcode Scanner
iBarcode
Scan-2-List
Barcodescan
Best Barcode Scanner
Barcode Reader
Barcode Reader for iPhone
Scan
ScanLife
Scandit
Universal Scanner
iScanner
ScanIt
Quick Scan Pro
Quick Scan
Red Laser
![Page 10: From Movement to Revolution: Mobile Product Design to shift consumer purchasing behaviour in Asia](https://reader034.vdocuments.mx/reader034/viewer/2022051512/5444ee45afaf9f7e338b45c9/html5/thumbnails/10.jpg)
Price pal
SG price
Price-o-matic
Price Check
PricePad
Pricecheckah
Featured Price Comparison
ShopAdvisor
Shopper
Scan&Shop
Shop Saavy
Pic2Shop
Barcode Scanner Shopping
Bakodo
Barcode Scanner
iBarcode
Scan-2-List
Barcodescan
Best Barcode Scanner
Barcode Reader
Barcode Reader for iPhone
Scan
ScanLife
Scandit
Universal Scanner
iScanner
ScanIt
Quick Scan Pro
Quick Scan
Red Laser
Lobangclub
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Who are the Pagans?
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2. Stay on the righteous path
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Don’t turn intrinsic motivations into
extrinsic behaviour
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Keep money completely separate
from community
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3. Evangelising followers
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Nobody wants to feel alone
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First experience is critical
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Make it Simpler
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Make it Simpler
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Make it Simpler
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Make it Simpler
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Make it Simpler
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What about trolls and griefers?
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4. Spark a powderkeg
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Find something they care
about…
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…and push
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5. Paradigm shift
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It’s a little bit about saving money
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Mostly it’s about…
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Power to the people
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Purchase influenced
at point of sale
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