Understand issues relevant to design for advertising

By Karan Singh

Different types of advertising

types of advertising

Online

Print

Geurilla Broadcast

Outdoor

Product placement

Mobile

Packaging

Geurilla • Guerrilla marketing is an advertisement strategy concept designed for businesses to promote

their products or services in an unconventional way with little budget to spend. This involves high energy and imagination focusing on grasping the attention of the public in more personal and memorable level.

Product placement

• Product placement is a product which manufacturers of goods or providers their products by paying for them to be featured in films and television programmes.

Packaging

• The wrapping material around a consumer item that serves to contain, identify, describe, protect, display, promote and otherwise make the product marketable and keep it clean .

Outdoor• Any advertising done outdoors that publicizes a business's products and services.

Types of outdoor advertising include billboards, bus, taxis and business vehicle .

Broadcast• Broadcast is advertising on TV• Broadcast advertising is radio and television commercials. Broadcast

media reaches a broad audience. Radio and television broadcast marketing is known as mass marketing since national or even worldwide audiences can be reached. Advertising is one of the components of marketing.

Mobile

• Mobile advertising can take place as text or a phone call, or banner advertisements that appear in mobile web site, in downloaded apps or in mobile games.

Online

• An online ad is a pop up used mainly by cookies, cookies is a system and all it dose is remembers that you searched in the history so if you researched about trainers the cookies will remember and automatically pop up when you click on a website. Also they and be on YouTube before the video there is a advert for something.

print

• The print advertising is anything on a paper for example is a leaflet, posters, flyers.

Design context 1. You need to know you the target customer is (how old the customer is) ( what

dose the customer look for i.e. what they like)2. Why would the customer like the product 3. Develop a strategy. Based on the information you've now compiled about the

audience you're trying to reach and how they might view your product, you're now ready to think about an ad strategy. Your strategy should take into account what are commonly known as the 3 C's: Company (you), Customer (them, your target), and Competition.

4. Strategy is a complex topic, but by focusing on the desires, strengths, and possible future actions of the 3 players on the field (yourself, your customer, and your competition)

Constraints in advertising

law

• The law for an advert is what is allowed and what is not, for example fast food adverts are not allowed to ad children because of obesity or say something about the product which isn't true

Money

• clearly money is a must in advertising because you might want to do a TV advert but your money is limited so you wont be able to afford it you might be better of doing a poster, leaflet or billboard which will be cheaper.

Ethics

• Ethics is the most important feature of the advertising industry. Though there are many benefits of advertising but then there are some points which don’t match the ethical norms of advertising.

• An ethical ad is the one which doesn’t lie, doesn’t make fake or false claims and is in the limit of decency

• ethics in advertising means a set of well defined principles which govern the ways of communication taking place between the seller and the buyer