under the high patronage of his ... - top marques · pdf filecar show 9 th -22 nd 8 the 15th...
TRANSCRIPT
SUPERCAR
SHOWGRIMALDI FORUM MONACO - 19TH-22ND APRIL 2018
THE 15TH ANNIVERSARY EDITION
SALES PRESENTATION 2018
UNDER THE HIGH PATRONAGE OF HIS SERENE HIGHNESS PRINCE ALBERT II OF MONACO
15TH ANNIVERSARY EDITION - GRIMALDI FORUM MONACO - 19TH-22ND APRIL 2018
«THE MOST EXCLUSIVE SUPERCAR SHOW IN THE WORLD»New York Times
15TH ANNIVERSARY EDITION - GRIMALDI FORUM MONACO - 19TH-22ND APRIL 2018
CONTENTSV I S I O N
Electrifying Atmosphere:See it, Drive it, Buy it
P U B L I C I T YInternational Visibility:Partnerships with 50+prominent media and
far-reaching marketing campaign
T H E Y T R U S T U STop Marques Testimonials
T E S T D R I V E SUnique Concept:
Supercars available for test driveson the prestigious F1 track
L A U N C H E SInnovation & Technology:International launch pad
for World Premieres
L I F E S T Y L EMulti-faceted Podium;Discover other aspects
of luxury lifestyle
V I P V I S I T O R SPrestigious Events:
Opportunity to network with UHNWIs
Top Marques Monaco is the most elite and electrifying car show to be staged anywhere on earth; where supercar cognoscenti and lovers of all things luxury congregate, applaud and BUY.
Under the High Patronage of His Serene Highness Prince Albert II of Monaco, this unique show is not only an exhibition area but also a selling show and meeting place for all those interested in supercars, limited edition watches, bespoke jewellery, superboats and other luxury products.
Billed ‘the ultimate luxury car show’ by Bloomberg and ‘the world’s richest, most insane auto show’ by a national newspaper, more than 45,000 visitors attended last year’s 14th edition - confirming its position as the third biggest event for the public held annually in Monaco.
It is also the only auto show in the world where visitors get the chance to TEST DRIVE the luxury vehicles on Monaco’s hair-raising Formula 1 circuit, parts of which are privatized throughout the show.
For the last edition, Top Marques was supported by 9 sponsors, the principal one of which was the esteemed private bank the Edmond de Rothschild Group who will be returning as associate partner in 2018 for the sixth consecutive year.
The event is held each April at the Grimaldi Forum, in the heart of Monaco. Overlooking the Mediterranean Sea, this award-winning venue acts as the perfect showcase and represents the right time at the right place.
VISION
‘SEE IT, DRIVE IT, BUY IT’
15TH ANNIVERSARY EDITION - GRIMALDI FORUM MONACO - 19TH-22ND APRIL 2018
14 +90 +1120 +1200 +40.000 +100 +50EDITIONS OF
TOP MARQUES MONACO
SUPERCARSWORLD PREMIERES
UNVEILED IN 14 EDITIONS
SUPERCARSDISPLAYED
IN 14 EDITIONS
TEST DRIVES ON F1 TRACK PER EDITION
VISITORS PER EDITION
LUXURY BRANDSSHOWCASED PER EDITION
MILLION VIEWS ON INTERNETPER EDITION
15TH ANNIVERSARY EDITION - GRIMALDI FORUM MONACO - 19TH-22ND APRIL 2018
NUMBERS
15TH ANNIVERSARY EDITION - GRIMALDI FORUM MONACO - 19TH-22ND APRIL 2018
HIGHLIGHTS OF THE 14TH EDITION
MORE THAN 100 LUXURY BRANDS AND ARTISTS
INCLUDING:• GREUBEL FORSEY• FRANCK MULLER• PAUL DAY SCULPTURE• MASTERS OF CREATION• LUXURY WATER TOYS• SAY YACHTS• KORMARAN
MORE THAN 25 SUPERCARS TO TEST DRIVE
INCLUDING:• THE D8 GTO-RS BY DONKERVOORT• FORD MUSTANG BY CLIVE SUTTON• MC LAREN 570S BY PRIOR DESIGN
• RC 300H BY LEXUS• SHELBY F-150 BY GENTLEMAN CAR
• MINI REMASTERED BY DAVID BROWN AUTOMOTIVE• MODEL X P100D BY TESLA
SEVEN WORLD PREMIERES
• THE D9 GTO-RS BY DONKERVOORT• THE ASFANE CHARLOTTE ROADSTER BY FRANGIVENTO
• THE NEW VERSION OF AEROMOBIL FLYING CAR• THE PAL-V LIBERTY
• THE C10 BY CALAFIORE• THE MINI REMASTERED BY DAVID BROWN AUTOMOTIVE
• THE CLASSIC BENTLEY AZURE, COVERED BY JEAN BOULLE LUXURY GROUP,
RECOVERED BY MORE THAN 2 MILLION DIAMONDS.
CLICK TO KNOW MORE
The real fun happens on the Grand Prix circuit – the very same track where the likes of Lewis Hamilton, Sebastian Vettel and Fernando Alonso will be battling it out less than six weeks later to become winner of the Monaco Grand Prix 2018.
Top Marques Monaco is unique for its ingenious use of the iconic Monaco Grand Prix circuit for its customized test drives. It is this unparalleled opportunity offered to VIP guests to test drive limited edition, high performance supercars on this world famous F1 race track that makes the show so attractive to high caliber visitors. In the lead up to the show, VIP guests and partners are given a ‘menu’ with the choice of exclusive vehicles available to drive around the circuit with its legendary corners Chicane, Tabac and Rascasse.
Parts of the track are privatized for the adrenalin fuelled experience, which offers manufacturers the perfect way to showcase their vehicles. Time and time again the test drives have proved to be hugely effective in making the transition from trial to sale for potential buyers.
WHERE TEST DRIVES ARE TRANSFORMED INTO SALES
TEST DRIVES
15TH ANNIVERSARY EDITION - GRIMALDI FORUM MONACO - 19TH-22ND APRIL 2018
CLOSED ROAD
START LINE
Top Marques Monaco is being chosen by more and more supercar manufacturers over other more established car shows as the place to launch world premieres.
Without doubt one of the highlights of the launches at the 14th edition was the Charlotte edition of the Frangivento Asfanè, which customers will be able to buy in two years for a reported 1.5 million euros, with an aquarium and two gold fish inside the supercar (top left picture).
Another supercar to be presented to the public in its final form for the first time ever, and unveiled by HSH the Prince Albert II of Monaco was the C10 by the Italian designers Calafiore, made by carbon fiber, aerospace aluminium and gold (bottom right picture).
Jean Boulle Luxury Group also unveiled a Classic Bentley Azure covered with 2 million gem diamond crystal on the Esplanade of the Grimaldi Forum (middle picture).
LAUNCHES
15TH ANNIVERSARY EDITION - GRIMALDI FORUM MONACO - 19TH-22ND APRIL 2018
15TH EDITION - GRIMALDI FORUM MONACO - 19TH-22ND APRIL 2018
LUXURY LIFESTYLE
We strive to keep the show as innovative and newsworthy as possible to guarantee high attendance by potential clients and ensuring media coverage to promote products to the international market.
Although first and foremost a luxury car show, Top Marques Monaco also showcases other aspects of a luxury lifestyle with the latest must-haves.
Day Boats And Water Toys
Motorbikes & Bikes
Bespoke Luxury Art
Precious Jewels & Limited Series Watches
Premium Luxury Products
A SHOW FUSING ALL ASPECTS OF LUXURY LIFESTYLE
Cobalt - Inshore Yachts Olivier Ferencz - Artist Lamborghini Centenario Tractori
Luxury Water ToysParis in Titanium - Sebastien BarrauDe-Biasi Golden Macarons
French Collection - Vintage Volund Jewellery Greubel Forsey Watches
MORE THAN 25 SUPERCARS TO TEST DRIVE
INCLUDING:• THE D8 GTO-RS BY DONKERVOORT• FORD MUSTANG BY CLIVE SUTTON• MC LAREN 570S BY PRIOR DESIGN
• RC 300H BY LEXUS• SHELBY F-150 BY GENTLEMAN CAR
• MINI REMASTERED BY DAVID BROWN• MODEL X P100D BY TESLA
SEVEN WORLD PREMIERES
• THE D9 GTO-RS BY DONKERVOORT• THE ASFANE BY FRANGIVENTO
• THE NEW VERSION OF AEROMOBIL FLYING CAR• THE FLYING CAR BY PAL-V LIBERY
• THE C10 BY CALAFIORE• THE MINI REMASTERED BY DAVID BROWN
• THE BENTLEY AZURE BY JEAN BOULLE LUXURY GROUP,RECOVERED BY MORE THAN 2 MILLION DIAMONDS.
15TH EDITION - GRIMALDI FORUM MONACO - 19TH-22ND APRIL 2018
Top Marques Monaco enjoys a high concentration of high net worth individuals which is in part due to its home in the prestigious Principality of Monaco, and in part due to the caliber and exclusivity of the products exhibited at the show.
The show is also traditionally held at the same time as Monaco’s Rolex Masters Tennis Tournament, and many high net worth individuals attend both events. A large number of guests are personally invited to the show and additional VIP events such as the opening cocktail party, last year held in the Salle Belle Epoque in the Hotel Hermitage, thanks to our extensive database and connections across the globe. In addition, VIP guests are invited by our gold sponsors and partners in diverse industries such as banking, real estate, and yachting.
VIP VISITORSMAXIMUM SALES & CONTACT
From left to right: Stan Wawrinka, Tommy Hilfiger & David Brown, Tomáš Berdych, Nico Rosberg, Kool & The Gang, Kenzo Takada
Not only does Top Marques Monaco attract the right kind of clientele, it also attracts some of the biggest names in media eager to cover the event.
For the 14th edition we enjoyed media partnerships with 57 leading media outlets including Le Point, Paris Match, Challenge’s, Boat Exclusive, Excellence Magazine, Luxury Life, all of which provide advertising and editorial on Top Marques.In terms of social media, we are happy to be partner with specialized vloggers and bloggers such as Shmee150, Mr JWW, Seb Delanney, for a total reach of more than 50 million views.
Our press department organises press conferences before and during the show, and more than 484 international press were accredited to cover the last edition.
In terms of marketing, we implement an international campaign including targeted press releases to our data base of journalists all over the world and a significant advertising campaign on the French Riviera.
MARKETING & ADVERTISING
15TH EDITION - GRIMALDI FORUM MONACO - 19TH-22ND APRIL 2018
Click for our press releases Click for our press reviews Click for our official video
AeroMobil Press Conference - 20th of April 2017
TMM_Parismatch_223x288.indd 1 16/03/2017 09:44
KAKEMONO / TOTEM IN MONACO
PARTNERSHIP WITH LE CASINO DE MONTE CARLO ADVERTISING IN INTERNATIONAL MAGAZINES
UNDER THE HIGH PATRONAGE OF HIS SERENE HIGHNESS PRINCE ALBERT I I OF MONACO
TICKETS ON SALE: +377 99 99 30 00GRIMALDI FORUM 20 •23 APRIL 2017
BUS ADS IN MONACO WINDOW POSTERS
15TH EDITION - GRIMALDI FORUM MONACO - 19TH-22ND APRIL 2018
VIP VISITORSMAXIMUM SALES & CONTACT
« It was a pleasure to be invited to participate in Top Marques. After doing so many shows, Top Marques is one of the most convenient arrangements for exhibitors. Together with their quality list of visitors, the organisers of the event have thought of everything that an exhibitor could need from a show, from publicity to networking opportunities. And more importantly, they have delivered on what they promised.»
Ms Larissa Tan, CEO of Vanda Electrics
“We would like to thank you from all the Calafiore Team for your courtesy and professionalism in managing the event and in particular our presentation during the Top Marques. Special thanks to Gina and Suzanna for the always-proven availability during and before the Top Marques weekend. Many thanks to Manoj for allowing us to be a part of the visit from the Prince during our first hyper-car inauguration, that was great.”
Federico Crozzolo, Sales Manager Calafiore
“Carson’s family were overwhelmed at how amazing the show was and the VIP treatment they received. Carson not only got to sit and ride in the cars he got to meet Eddie Jordan and a YouTube Vlogger he follows J. The wish exceeded all expectations. On behalf of Make-A-Wish® UK I would like to thank you for the kindness and generosity you showed to Carson. It was a once in a lifetime opportunity. According to his Mum it was “the best day of his life”.
Nicola Briggs, Make A Wish Foundation UK
“Our experience at Top Marques this year was really nice. Thank you for the organization! The concept of combining static and driving cars proved to be very adapted to our brand. Our customers and soon to become customers appreciated all the refined products they could see inside but they also really enjoyed getting a taste of the Donkervoort experience outside of the salon.”
Quentin Mond, Donkervoort
TESTIMONIALS
TOP MARQUES MONACOWELCOMES YOU
For more information and bookings, please contact M. Manoj Bairstow, Managing Director
Cell: +336 43 91 75 21Tel: +377 97 70 12 77Fax: +377 93 50 61 81
FACEBOOKINSTAGRAM TWITTER
WWW.TOPMARQUESMONACO.COM