Your Best UX,Built Just as You Intended

Kevin CrawfordKevin.Crawford@oeconnection.com

OEConnection? WHO? www.oeconnection.com

• Joint Owned • Automotive Industry's Largest OE Parts

Marketplace: >6 Million Part Transactions/Month

• Richfield(Cleveland) and Columbus, OH • NE Ohio Tech Company of the Year 2015• http://reviews.greatplacetowork.com/oeconnection

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Evaluating UX Design

• The real measure of any UX Design is based on what percentage of the design that goes live.

• Ask yourself: Is my best work really available for the benefit of the users?

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Typical UX Focus

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• Users

Expanded UX Focus – All Stakeholders

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• Users, and… • Product/Business• Development• QA• System Administration• DBA• Systems Architects• Business Administration• Application Security• Marketing• Etc.

Competition with UX

• Factors That Guide Decisions on Features/Design

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• Profitability• Performance• Security• Reliability• Ease of Use• Risk• Testing• Integration• Visual Design• Best Practices

• Features• Marketability• Data Integration• System Architecture• Speed to Market• Costs• Schedule• Reusability• Regulation• Etc.

The Hard Truth

• Building Great Things is NOT EASY

• Everyone Wants To Build Great Things

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Your Motivation

• You are the Advocate for the User. The Unheard Voice in the Decision Process.

• The User Is Affected When Your Design Suffers Through Changes/Omission.

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What Are Your Barriers to UX Greatness?

• People• Technological Limitations• Political Influence• Ability• Limited Resources• Apathy/Laziness• Other Barriers?

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Breaking Barriers

• View Associates as a Unique User Group• Study Them• LISTEN TO THEM!• Identify• Pain Points• Motivators• Decision Makers• Rock Stars• Boat Anchors

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Breaking Barriers

• Look For New Ways to Resolve Their Concerns – Don’t Easily Sacrifice End User Experience• Work as an Agent On Their Behalf• Be Collaborative and Creative• Put Forth Extra Effort For Them – Builds Trust

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Breaking Barriers

• Look to Resolve Conflicts• Conflicts are an Opportunity• Many Decisions are Not Mutually Exclusive

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Breaking Barriers

• Demonstrate the Value UX Brings to Them• Show Them First – Builds Trust

• Be an Advocate for UX in Your Organization• Provide Viable Reasons to Do Things As Designed• Build on Successes• Congratulate Achievements

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Added UX Value Examples

• Development• Priority 1 Response• Design that Promotes Clean Code• Modular/Reusable Components• CSS Classes Instead of Colors/Sizes/Positions• Learn Performance, HTTP Requests, Caching, Etc.

• Product• Prototypes for Product Demos• A/B Testing for Product Evaluations• Analytics Interpretation• Identify UX Enhancements with Objective Metrics

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Added UX Value Examples

• QA• Design for Automation• Consider Design Impact on QA Tests• Take Design Suggestions

• Business Administration• Provide Metrics and Comparisons – Easy to Read• Identify Places to Cut Corners and Reduce Costs• Exceed Expectations• Complete Tasks on Time

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Results

• If you take the time to build trust and foster an environment of collaboration, and go out of your way to learn your team’s concerns and assist any way you can for them, they will most often do the same for you.

• If you demonstrate the impact your UX can assist them individually, they are more likely to trust that your input is relevant.

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Personal Examples

• B2B Product - Changes To Workflow Components• Support Calls Dropped 91%• Product Not Billed for Those Calls• Lead Architect Moved Code from Project to Core• Most Successful Product Launch in Company History

• Modifications to Reporting Interface• Resulted in 3 New Large Contracts From Ford• Revenues Reported to Board

• QA Automation Enhancements• Provided with Full Access to Dynatrace Information

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Questions

Thank You