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Page 1: Typography Exploration

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Page 2: Typography Exploration

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T2

Page 3: Typography Exploration

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TableO

fCont

ents

T1-02……

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…5

T1-Comp1…

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9

T1-Comp2…

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16

T1-Comp3…

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22

T1-Comp4…

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28

T1-Comp5…

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Page 4: Typography Exploration

TTTT

The

serie

sofp

rojec

tsin

Typogra

phyIw

asab

leto

teac

hmea

number

ofdiff

eren

tasp

ects

about

type-

faces

, lay

outsa

ndg

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and

neg

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ean

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lloft

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ents

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hole.

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usel

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ocompose

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rysq

uare

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gdynam

iclay

outsw

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n-of-t

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illinf

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Page 5: Typography Exploration

TTT

TNew York is one of the most diverse cities in the world. With countless neighborhoods ranging

from cultural enclaves such as Chinatown and Little Italy to it’s downtown urban scene, each area can be defined by a set of characteristics unique in their own way. From buildings and storefront windows to restaurants and various public spaces, each one of these aspects has an essence that can be captured by typography and design. Encouraged to explore Times Square, Williamsburg, Central Park, and Soho, it was easy to see a common thread in each of these neighborhoods. While Times Square was alive with lights, sound, smells and people, Central Park was more subdued with couples strolling along it’s paths, picnicking, and enjoying one another’s company. Williamsburg was brought to life with young adults leaving warehouses and coffee shops in paint-splattered shoes and jeans while Soho was a flurry of tourists, along with locals, shopping for the latest trends and lunching at chic cafes. This project consists of magazine cut-outs and scans put together in a series of four squares for each neigh-borhood to portray the feeling captured.

T1-02 Neighborhoods

5

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Page 8: Typography Exploration

T TTA

lthoug

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Page 9: Typography Exploration

T TTA

lthoug

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In this six square depiction of letterforms, the let-ters E, L, and H were chosen. The font is Times

New Roman and there are a variation of weights and styles. Ranging from regular and bold to italic and bold italic, I attempted to create patterns in the squares as well as abstract designs. I believe the serifs were able to create niches that made it pos-sible to make unique and interesting compositions. The curves of the lowercase e and h made for more fluid compositions while the L and uppercase let-ters made grid-like squares.

T1-01 Composition with letterforms

T9

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Using the same typeface and three letters from the previous compositions, words have now

been added to the squares. The words chosen were wham, zip, and pop; they have no particular mean-ing, but were used because I believe they portray a sound just by looking at them and add to the over-all feeling. I did not worry about cutting off parts of words or letters but was more concerned with how these abstract forms interacted with one an-other. I also tried to allow the words to finish parts of the letter forms and visa versa. Another impor-tant aspect was to create negative space within and around the letters. In doing so, I used white words inside of black letters.

T1-02 Composition with letterformsand words

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In the third series of the compositions, text and a graphic element were added to create texture

and depth. The same typeface has been used as well at the letters and words. Some of the words and letters have been removed to create different patterns, but there is always an element present from each step. In many of the compositions I have put the text on curved lines and paths to give the grid a flowing look while in others I repeated the paragraph to give the black letters texture. Circles were used as the graphic elements to also add to the flow of various compositions. As more elements were added it was important to pay attention to po-sitioning. I also believe it was important to partially make out the forms while still being able to look at the overall square as an abstract composition.

T1-03 Composition with letterforms,words, text andgraphic elements

22

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Texture was the next step in the addition of el-ements to the compositions. Scanning objects

such as my hair, a beaded necklace, and bubble wrap, I was able to get three distinct looks for each composition. Using the same elements from the previous squares I attempted to have the textures interact with the other elements and work with one another as the letters did. Playing with the intensity, brightness, and contrast of the textures helped to provide negative and positive spaces. The textures themselves were also able to act as shapes and in-teract with the circles that were already present.

T1-04 Composition with texture and positive/negative

28

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Last was the addition of an image. I chose a key for it’s unique shape. Using various textures, let-

ters, shapes, words and sentences from the previ-ous squares, it was now necessary to make these el-ements work with one another in an interesting and cohesive way. Continuing to play with negative and positive space, I tried working with textures inside of the various elements while simultaneously play-ing with the position and numbering of the keys. Because of the key’s shape, it interacted well with the letters and circles; the result was almost puzzle-like. It was necessary to use just enough of the ele-ments so as not to overwhelm the eye.

T1-05 Composition with image

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T TTT

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