typography exploration
DESCRIPTION
Typography 1TRANSCRIPT
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TableO
fCont
ents
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T1-Comp1…
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T1-Comp2…
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TTTT
The
serie
sofp
rojec
tsin
Typogra
phyIw
asab
leto
teac
hmea
number
ofdiff
eren
tasp
ects
about
type-
faces
, lay
outsa
ndg
rids,
positive
and
neg
ative
spac
ean
dhowa
lloft
hese
elem
ents
inter
acta
nd
func
tiona
saw
hole.
Lear
ningto
usel
ette
rsas
abstr
actf
ormst
ocompose
lively
composit
ionsout
ofan
ordina
rysq
uare
tocr
eatin
gdynam
iclay
outsw
ithru
n-of-t
he-m
illinf
ormat
ionand
photo
graphs
,pus
hesa
designe
r’slim
itsan
dforce
sthe
mtocr
eate
boldandun
iquedes
igns.D
ealin
gwith
asq
uare
mad
eitm
uch
morene
cessa
ryto
beinn
ovativ
ewith
inth
atsq
uare
.Work
ingw
itha
varie
tyofe
lemen
tsse
parat
ely,a
nd
allat
once,
helpso
neto
under
stand
howfo
rmsc
anre
latet
oonean
other
andw
hatw
orksa
ndw
hatd
oes
not.
Usingblac
kand
whit
eforce
sone
tofo
cuso
nthe
composit
ionitse
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notb
edist
racte
dbycolor.
Takin
gtheb
asics
oft
ypogra
phyan
dapplyi
ngth
emin
asim
plese
tting
canh
elpd
esigne
rsste
pout
of
their
boun
daries
andp
roduc
edyn
amic
pieces
ofart.
TTT
TNew York is one of the most diverse cities in the world. With countless neighborhoods ranging
from cultural enclaves such as Chinatown and Little Italy to it’s downtown urban scene, each area can be defined by a set of characteristics unique in their own way. From buildings and storefront windows to restaurants and various public spaces, each one of these aspects has an essence that can be captured by typography and design. Encouraged to explore Times Square, Williamsburg, Central Park, and Soho, it was easy to see a common thread in each of these neighborhoods. While Times Square was alive with lights, sound, smells and people, Central Park was more subdued with couples strolling along it’s paths, picnicking, and enjoying one another’s company. Williamsburg was brought to life with young adults leaving warehouses and coffee shops in paint-splattered shoes and jeans while Soho was a flurry of tourists, along with locals, shopping for the latest trends and lunching at chic cafes. This project consists of magazine cut-outs and scans put together in a series of four squares for each neigh-borhood to portray the feeling captured.
T1-02 Neighborhoods
5
6
7
T TTA
lthoug
hsee
mingly
basic,
thes
eries
ofs
quare
composit
ionsis
ano
pportunit
ytop
roduc
edyn
amic
workso
fart
inas
imple
shap
e.Usin
glette
rsas
abstr
actf
ormsi
nste
ado
fwha
tthe
yare
inte
nded
tore
prese
nt,h
elpso
neto
explore
positive
andne
gative
spac
e,ele
ments
inter
actin
gwith
onean
other,
composit
ion,an
dlayo
ut.T
heg
radua
lpro
cess
ofadding
one
elem
enta
ftera
noth
erfo
rcesv
arious
as-
pects
ofdes
igntoin
tera
ctse
parat
elyan
dthen
asa
whole.
With
each
additio
nitb
ecam
emore
difficu
lt,
yetm
orein
tere
sting
,asw
ords,
text
ures
,etc
werea
dded.It
force
done
top
ickan
dchoose
then
eces
-
sary
elemen
tsan
dmak
ethe
mwork
with
onean
other
ina
cohe
sivew
ay.B
ythe
endoft
hese
ries,
Ihad
learn
edth
ediff
eren
ceb
etwee
nwha
tId
idandd
idnotn
eed,y
etho
wever
ynew
elem
enta
ddedd
yna-
mismto
theo
vera
llcomposit
ionifd
oneco
rrectl
y.
T
T TTA
lthoug
hsee
mingly
basic,
thes
eries
ofs
quare
composit
ionsis
ano
pportunit
ytop
roduc
edyn
amic
workso
fart
inas
imple
shap
e.Usin
glette
rsas
abstr
actf
ormsi
nste
ado
fwha
tthe
yare
inte
nded
tore
prese
nt,h
elpso
neto
explore
positive
andne
gative
spac
e,ele
ments
inter
actin
gwith
onean
other,
composit
ion,an
dlayo
ut.T
heg
radua
lpro
cess
ofadding
one
elem
enta
ftera
noth
erfo
rcesv
arious
as-
pects
ofdes
igntoin
tera
ctse
parat
elyan
dthen
asa
whole.
With
each
additio
nitb
ecam
emore
difficu
lt,
yetm
orein
tere
sting
,asw
ords,
text
ures
,etc
werea
dded.It
force
done
top
ickan
dchoose
then
eces
-
sary
elemen
tsan
dmak
ethe
mwork
with
onean
other
ina
cohe
sivew
ay.B
ythe
endoft
hese
ries,
Ihad
learn
edth
ediff
eren
ceb
etwee
nwha
tId
idandd
idnotn
eed,y
etho
wever
ynew
elem
enta
ddedd
yna-
mismto
theo
vera
llcomposit
ionifd
oneco
rrectl
y.
In this six square depiction of letterforms, the let-ters E, L, and H were chosen. The font is Times
New Roman and there are a variation of weights and styles. Ranging from regular and bold to italic and bold italic, I attempted to create patterns in the squares as well as abstract designs. I believe the serifs were able to create niches that made it pos-sible to make unique and interesting compositions. The curves of the lowercase e and h made for more fluid compositions while the L and uppercase let-ters made grid-like squares.
T1-01 Composition with letterforms
T9
10
14
Using the same typeface and three letters from the previous compositions, words have now
been added to the squares. The words chosen were wham, zip, and pop; they have no particular mean-ing, but were used because I believe they portray a sound just by looking at them and add to the over-all feeling. I did not worry about cutting off parts of words or letters but was more concerned with how these abstract forms interacted with one an-other. I also tried to allow the words to finish parts of the letter forms and visa versa. Another impor-tant aspect was to create negative space within and around the letters. In doing so, I used white words inside of black letters.
T1-02 Composition with letterformsand words
16
20
21
In the third series of the compositions, text and a graphic element were added to create texture
and depth. The same typeface has been used as well at the letters and words. Some of the words and letters have been removed to create different patterns, but there is always an element present from each step. In many of the compositions I have put the text on curved lines and paths to give the grid a flowing look while in others I repeated the paragraph to give the black letters texture. Circles were used as the graphic elements to also add to the flow of various compositions. As more elements were added it was important to pay attention to po-sitioning. I also believe it was important to partially make out the forms while still being able to look at the overall square as an abstract composition.
T1-03 Composition with letterforms,words, text andgraphic elements
22
26
27
Texture was the next step in the addition of el-ements to the compositions. Scanning objects
such as my hair, a beaded necklace, and bubble wrap, I was able to get three distinct looks for each composition. Using the same elements from the previous squares I attempted to have the textures interact with the other elements and work with one another as the letters did. Playing with the intensity, brightness, and contrast of the textures helped to provide negative and positive spaces. The textures themselves were also able to act as shapes and in-teract with the circles that were already present.
T1-04 Composition with texture and positive/negative
28
30
31
Last was the addition of an image. I chose a key for it’s unique shape. Using various textures, let-
ters, shapes, words and sentences from the previ-ous squares, it was now necessary to make these el-ements work with one another in an interesting and cohesive way. Continuing to play with negative and positive space, I tried working with textures inside of the various elements while simultaneously play-ing with the position and numbering of the keys. Because of the key’s shape, it interacted well with the letters and circles; the result was almost puzzle-like. It was necessary to use just enough of the ele-ments so as not to overwhelm the eye.
T1-05 Composition with image
32
35
T TTT
Ove
rall,
Ibeli
eve
this
proce
ssbooks
ucce
ssfull
yrep
rese
ntsm
yabilit
ytom
anipula
tety
pewith
ina
composit
ion.Th
roug
hout
thes
emes
terI
lear
nedho
wtotr
eatt
ypograp
hyas
somet
hingco
ncre
te,
butal
soas
aco
ncep
tual
aspec
ttova
rious
visu
almed
iums.
Whe
ther
worki
ngw
itha
simple
layout
spre
ad,
squa
re,o
rbook,
Iwas
able
tous
etyp
easa
grap
hicel
emen
t.In
owhave
afirm
under
stand
ingo
fhow
typograp
hyco
mmunica
tesv
isuall
yand
howto
looka
ttyp
easa
conc
rete
form
asw
ellas
abstr
act.