typography
DESCRIPTION
ATRANSCRIPT
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Typography
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Typography is the art and technique of arranging type in order to make
language visible.
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Typeface and FontTypeface:
"Set of characters that share common design features"
It’s the letters, numbers, and other characters that let us put words on paper (or screen).
Font:"A complete character set within a typeface, of a
particular style and size"
For eg. a set of characters of "Verdana" size 9 point and in bold is a different font then same set of character of same family but 10 point size and regular style.
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Typeface Types
•Roman typeface
•Blackletter typeface
•Gaelic typeface
•Monospaced typeface
•Symbol typeface
•Display type
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Roman Typeface•Serif
•Sans-Serif
•Script
•Ornamental
Serif and Sans-Serif:Serif is easier to read in long passages.
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Roman Typeface
Script:Imitates handwriting orcalligraphy.
Used for logos andinvitations.
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Roman TypefaceOrnamental:Used for decorative purposes. They may
contain some images, symbols etc. Almost never used in paragraph text.
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Blackletter TypefaceEarliest typeface used for printing. Also
called as Gothic Scripts.
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Gaelic TypefaceIrish script.
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Proportional:Glyphs of varying width.Monospaced:Glyphs of common width.
Monospaced
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Also called "Dingbats" consists of symbols. Eg, bullets, traffic symbols etc.
Symbol Typeface
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Type used mainly to attract the viewer. Normally with higher font sizes.
Display Typeface
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Typeface AnatomyBasic Parts:
Common parts
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Typeface Anatomy (contd.)Ascender and Descender:
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Typeface Anatomy (contd.)Pronounced Serif
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Typeface Anatomy (contd.)Aperture, Ear, Hairline
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Typeface Anatomy (contd.)Crossbar, Terminal, Loop
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Typeface Anatomy (contd.)Spur, Link, Spine
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Typeface Anatomy (contd.)Tail, Finial, Shoulder
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