typography lecture
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TRANSCRIPT
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TYPOGRAPHY
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TYPOGRAPHYis the study of the art of letterforms
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TYPEFACESalso known as fonts
COME IN 2 VARIETIES:
serif
sans serifabcdefgabcdefg
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serif
ahave “feet”
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sans serif
ahave no “feet”
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LETTERSPACING the character spacing within a
word, between the letters
l etterspacing
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Letterspacing should flow so that words reads as units.
GOOD LETTERSPACINGBAD L ET TERSPACING
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KERNINGadjusting the letterspacing between two individual letters.
ab
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TRACKINGadjusting the spacing between many letters, globally across an entire word or group of words.
tracking
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LEADINGis the space between sentences or lines of type.
open
leadingtight leading
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Filippo Marinetti 1876-1944• Italian poet and founder of the Futurist movment• created “sound poems” using type.
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Paula Scher b. 1948• American graphic designer, illustrator and educator, works at Pentagram, NYC
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